If you always start with the same foundations you’re never going to build something that’s much bigger than you have before. Something we should all be conscious of in marketing is that if we try to copy what our competitors have already done, we risk failing to realize the potential of our ambitions. Read More
When I first meet with a client to discuss Pay Per Click, after all the excitement is over I have to have the conversation of how much, it generally goes like this:
Me: What kind of budget do you have?
Clients: Well how much do you think we should spend?
Me: You can spend as much or as little as you want, how much does your average sale cost you at the moment?