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adwords

How to set a PPC Budget

By | Google, PPC, Search Engines | No Comments

When I first meet with a client to discuss Pay Per Click, after all the excitement is over I have to have the conversation of how much, it generally goes like this:

Me: What kind of budget do you have?

Clients: Well how much do you think we should spend?

Me: You can spend as much or as little as you want, how much does your average sale cost you at the moment?

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