I don’t remember when I first heard the word blog or blogging, however, I do remember back then it was a ‘weblog’ before it was truncated to blog and I remember it was something that people did in their spare time and was something of questionable value.
As a good SEO Copywriter, I blinking love blogs and blogging. I love writing them, I love reading them, I love sharing them on social media, I love what they can do for your website and your business.
But I understand completely that not everyone ‘gets’ blogging. It’s a strange thing, I know.
Why will writing blogs help my website? Why will writing blogs grow my business? We hear it all the time from our potential clients. And I can see the disconnect – why exactly should writing 1000 words every week grow your bottom line?
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The website is all good to go, the pages are well optimised, the product pictures look great and the E-Commerce shop is waiting for customers to spend their money and generate sales. It’s all very exciting, you have spent ages planning and setting up a business and you’ve depleted your hard-earned savings on having a professional website built.
But what do you do about keeping your content fresh once the website is launched? Content is King after all, and it’s a huge factor in those all-important SEO rankings that ensure your website comes out on top in the Google search.
Well you plan. That’s what. You plan your content like you plan everything else to stay well organised and on top of your game.
Want to know how to plan content for your website? Read On… Read More
Getting a website to rank isn’t as hard as you might imagine, and SEO blogging is one of the easiest ways to make it happen. But SEO blogging requires a little more consideration than just writing a few paragraphs.
But fear not-these tips are really easy and will have you writing high quality SEO blogs in no time, so you can get your website ranking in Google and grow your business.
This week’s blog is about guess what? Blogging!
Which kind of makes sense, seeing as I have been writing blogs for Grow Traffic for a few weeks now, and I haven’t really understood the benefits, other than to indulge my love of writing for my favourite SEO company, and get paid for the privilege! Win win I say!
But before we look at the benefits of blogging, who will read your blog, and how to begin if you’ve never ventured in to blogging before but want to get started, we need to look at what actually is a blog? Read More
The Grow Traffic team are back in the office after an exciting night at the Rossendale Business Awards. It was a great opportunity to catch up with the local business community, meet friends and make new ones. A couple of our customers were in attendance or up for awards, and of course we got to sponsor and present an award (which was exciting!)
I’ve been a little bit quiet on the old blog front recently because, to tell you the truth, I’ve just been swamped with work (which – as Simon Dalley says – is a good problem to have!) but I wanted to tell you about a fabulous event that I attended last week courtesy of Alder Grange School Sixth Form College in Rawthenstall.
As part of their Enterprise Week for Year 10 pupils, and representing GrowTraffic, I was lucky enough to be able to spend a morning with pupils as a business mentor, offering support and advice for their project on Tourism in Rossendale. Not only did I enjoy myself much more than I was expecting to, it was also really heartening to see such enthusiasm and dedication from all the students involved. Read More
Yesterday, I read a really interesting blog post on Search Engine Journal by Tom Demers entitled 5 Reasons Why It’s OK To Mention Competitors In Your Content. Funnily enough, this post struck an instant chord with me, as it almost word for word echoed a conversation I had with one of my clients a week or so ago. So, I thought I’d share it with you so that you can see just how right Tom Demers is about this very valid point!
As the title of the blog suggests, Tom’s post listed 5 reasons why writing about your competitors in your content marketing can be a positive thing; I obviously don’t want to go over everything again that Tom wrote, as he made his points very eloquently and you’re perfectly capable of reading it for yourself. Instead, I’ll give you Tom’s reason’s summarised and then relate them to my client and the answers I gave her. Read More
Welcome to the second installment of The Blogging Blogs: Part 5. In the last installment, we discussed the importance of choosing your blogging subjects carefully, to ensure that you keep your readership entertained and to make your blog more appealing to a wider audience. As such, we looked at how vital it is to broaden the range of topics that your blog explores and the value that comprehensive planning plays in achieving this.
In today’s installment, I’d like to take a more practical approach and furnish you with some helpful tools that should take some of the hassle out of planning out your blogs; hence, this free guide will take you step-by-step through the process, from initially taking on the responsibility of a blog to having a comprehensive plan for the year. Read More
Well it’s another day and another of The Blogging Blogs from the GrowTraffic team (I bet you were hoping we’d got bored by now, weren’t you?) and today we’re taking a look at how you can use your blog to build and enhance your business’s brand and your relationship with your customers. Don’t worry, this is the last one I’ll do for a few days, I’ll give you (and me!) a blogging break…
As we’ve already established over the last few posts, writing a regular blog post on your website can have so many benefits for both your website and your business that it is sometimes hard to understand why everyone isn’t doing it. Admittedly, there are drawbacks to taking on the commitment of a blog, and we will look at these in more detail in later posts, but for now I’d still like to concentrate on the positives and explore another massive reason in support of the humble blog. Read More
You’re an SEO, or a marketer that has a bit of knowledge about SEO and you’re thinking about how to implement a SEO strategy going forwards following the changes to the way Google ranks websites over the past year and a bit. Read More
This is the next SEO technique that Google appears to be going after (or has gone after big style in the last couple of months). A blog network is a group of blogs – normally bog standard wordpress installs, with basic wordpress templates and lots of content. Generally this content is generated explicitly for the purposes of creating links back to a website. Read More
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