As busy SEO consultants, our obvious number one priority is delivering results for our clients. We deliver actionable insights, that ultimately help them achieve their business goals. But how do we achieve our goals? More specifically, what tools do we use to help us achieve our business aims? Not from an SEO or marketing perspective, but the behind the scenes, daily running of a business sense.
Over the last few weeks, I’ve been doing a lot of thinking about how blogs work from an SEO perspective and one of the core things I’ve been experimenting with recently is length. Specifically looking at blog word count.
There’s quite a lot of information out there about how long a blog should be and it’s something I’ve been experimenting with recently. Read More
So you’ve got an awesome product or killer service and you want to let the world know about it. Most business owners crack on and write about it and after a while they get to the point where they realise that their content is completely all over the place. At this point that they’re not really sure how they should be selling their product or service. But before you’ve even got to this point you should be thinking about how everything will be tied together with your brand messaging. Read More
I’ve been working in marketing since 2003 and a lot of that time has been spent carrying out search marketing activities. Over the years, when working on the seo of websites we’ve got closer and closer to working on the quality of the content. If you’re managing your own website you’ll have heard about the fabled Quality Content Google suggests makes sites rank in its listings, but as quality is a subjective concept I thought I’d review how to create quality content that will help your website rank. Read More
As a freelance content marketing consultant I work with clients to come up with clearly defined, well researched content marketing strategies which will ensure the content produced is engaging, useful, is related to the product(s) / service of the business, can be promoted and will ultimately encourage sales. Read More
OK – I’ve said it, I hate writing content. I’m a marketer in a world of content marketing, I’m a freelance seo consultant that spends a lot of his time writing content and I work as a brand marketing manager in my day to day role and I’ve still want to say I hate writing content. Hmmm maybe I’m overstating it, but here we go! Read More
You know what all the advice out there says, write more content to offer something of value and demonstrate to your audience that you’re an expert, but what if you’re not an expert? You might think that if you’re not an expert you have no right in blogging on a subject however over the years I’ve come to believe blogging is the one of the crucial ways in which we can become experts in a subject. Read More
Yesterday, I read a really interesting blog post on Search Engine Journal by Tom Demers entitled 5 Reasons Why It’s OK To Mention Competitors In Your Content. Funnily enough, this post struck an instant chord with me, as it almost word for word echoed a conversation I had with one of my clients a week or so ago. So, I thought I’d share it with you so that you can see just how right Tom Demers is about this very valid point!
As the title of the blog suggests, Tom’s post listed 5 reasons why writing about your competitors in your content marketing can be a positive thing; I obviously don’t want to go over everything again that Tom wrote, as he made his points very eloquently and you’re perfectly capable of reading it for yourself. Instead, I’ll give you Tom’s reason’s summarised and then relate them to my client and the answers I gave her. Read More
I have both written and read many blogs in my time about how you should tailor your blog posts to your ideal customer, the idea being that you research thoroughly who your core customer base is and then envisage a single customer who embodies all the characteristics of that customer base. Kind of like what the politicians do – talk to ‘Middle England’. Read More
In line with our new policy of practicing what we preach, GrowTraffic has joined Fuel My Blog!
Fuel My Blog is a social network for the blogging community; you can not only read our blog but you can also find many other great blogs on almost any subject that interests you. You can even upload your own blog, if you’re also part of the blogging generation.
The great thing about Fuel My Blog is that bloggers are encouraged to make ‘friends’, who can then vote for your blog to boost its profile and increase its readership.
Vote For GrowTraffic (Please)
Obviously, we want to increase GrowTraffic’s blog’s readership too, so we’re shamelessly campaigning for your vote to help put the GT blog on the map. If you could spare a moment, then we would be eternally grateful if you could take a moment to sign up to Fuel My Blog and give us your vote.
We’ll Pay You Back
To show our appreciation, if you let us know once you’ve cast your vote, then we’ll vote for your blog in return – now you can’t say fairer than that, can you? You can email either Rachel at firstname.lastname@example.org or Simon at email@example.com.
Thank you so much for your support and stay tuned for more amazing GT blogs! Ha!
Well, we’re finally nearing the end of the road for GrowTraffic’s Blogging Series, The Blogging Blogs, and we’re now at Part 6; no, I can’t believe it either, but don’t worry – after this one we’ll be having a blogging break and looking at some different subjects for a while. Thank god!
In the meantime, we’ve decide to go out on a bang and so, in this final instalment (for now!) of The Blogging Blogs, we’ve worked our little socks off in order to bring you the ultimate guide to making sure that your blog is read. Before you get too over-excited though, you haven’t heard the best bit yet – it’s FREE!
Now we can’t say fairer than that so, without further ado, let’s get on with the show… Read More
Welcome to the second installment of The Blogging Blogs: Part 5. In the last installment, we discussed the importance of choosing your blogging subjects carefully, to ensure that you keep your readership entertained and to make your blog more appealing to a wider audience. As such, we looked at how vital it is to broaden the range of topics that your blog explores and the value that comprehensive planning plays in achieving this.
In today’s installment, I’d like to take a more practical approach and furnish you with some helpful tools that should take some of the hassle out of planning out your blogs; hence, this free guide will take you step-by-step through the process, from initially taking on the responsibility of a blog to having a comprehensive plan for the year. Read More
We’re at Part 5 of The Blogging Blogs already: I can’t believe it! It only feels as if we’ve been talking about blogs for 3 years. I do hope some of you reading this are finding these guides useful but, if you’re not, I’d like to stay deluded if you don’t mind, so let’s pretend they’re fabulous!.
Anyway, enough of this silliness; here we go again…
Have You Got Something To Say?
One of the hardest things about writing a regular blog is thinking up things to blog about; writing it is the easy part, but coming up with subjects that aren’t going to bore the socks off your readers is tough. Luckily for you, GrowTraffic are here with a 2 part guide to give you some handy pointers. Read More
Well it’s another day and another of The Blogging Blogs from the GrowTraffic team (I bet you were hoping we’d got bored by now, weren’t you?) and today we’re taking a look at how you can use your blog to build and enhance your business’s brand and your relationship with your customers. Don’t worry, this is the last one I’ll do for a few days, I’ll give you (and me!) a blogging break…
As we’ve already established over the last few posts, writing a regular blog post on your website can have so many benefits for both your website and your business that it is sometimes hard to understand why everyone isn’t doing it. Admittedly, there are drawbacks to taking on the commitment of a blog, and we will look at these in more detail in later posts, but for now I’d still like to concentrate on the positives and explore another massive reason in support of the humble blog. Read More
Well here we are again lovely people and it’s Part 3 of GrowTraffic’s The Blogging Blogs; so without further ado let’s get on with it…
Blogging and Social Media
Love it or hate it, social media is now an unavoidable part of SEO; if you’ve got a website then you have just got to bite the bullet and get social networking in order to promote it. Now we all know that this is a burden most small to medium business owners can probably do without but there are ways and means of easing the burden (most of which I have already discussed in previous blogs).
One such tool that can be used hand in hand with social media to promote your website is the humble blog, although a lot of people make the mistake of thinking that they can only manage one or the other, not both. Here we’re going to have a look at how you can market more efficiently, so that your blog incorporates your social media and works harder for your SEO. Read More
Organic Growth through Guest Blogging
Thanks to all the recent changes that have been implemented by search engines in the past year, the most sure fire way of achieving a successful, high ranking website is to make the content on your website the best it can possibly be.
Great content leads to organic growth, but getting great content on to your website can often be easier said than done and, even if you already have a blog on your website written in-house, ideas can quickly dry up and the blog’s reach can dwindle.
If done correctly, guest blogging can be an ideal way of forging mutually beneficial relationships between websites and businesses, not to mention giving your blog a boost, but it must be done correctly and requires an experienced guest author.
Expert Guest Bloggers
Here at GrowTraffic, not only do we know how to craft the perfect blog post to help maximise your website’s potential, but we also know how to guest blog ethically so that you don’t end up getting penalised. And, as we’re always keeping our beady eye on the latest developments in search engine land, we know just what subjects to enthuse about to too.
So, whether you need just one blog post or a series of guest spots, why not get in touch with GrowTraffic to see what we can do for you; please either call us on 07411 420 740, email us at firstname.lastname@example.org or use the contact form on the website.
Welcome to Part 2 of GrowTraffic’s series about blogging, or The Blogging Blogs, as I’m calling them (it’ll catch on, trust me!). As I mentioned in Part 1, the purpose here is to detangle some of the huge quantities of contradictory advice and information surrounding the world of blogging and this week I’m going to discuss the effect that a good blog can have on your website’s SEO. Read More
Before we go any further, I’ll admit now that I have already seen the irony in my writing a blog post about whether or not it’s a good idea to write blog posts! We at GrowTraffic are nothing if not contradictory, but that’s another story so I’ll get to the point. Read More
This is the next SEO technique that Google appears to be going after (or has gone after big style in the last couple of months). A blog network is a group of blogs – normally bog standard wordpress installs, with basic wordpress templates and lots of content. Generally this content is generated explicitly for the purposes of creating links back to a website. Read More