title graphic for ways to get readers to your blog
5 Ways To Get Readers To Your Blog

It can be frustrating slogging away crafting great content if no one is reading it. Trying to get readers to your blog can seem like a major challenge in itself.

The strategy you take to increase your blog readership will depend on the purpose of your blog but here I have listed the five most basic ways to get readers to your blog, whatever your motive for blogging.

(Sidebar-blogging can help your business in some major ways. It can be a business in itself if your blog really takes off.)

Let’s have a look.

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five ways blogging helps your business
Five Ways Blogging Helps Your Business

Blogging helps your business grow. That is a fact. It is one of the most important things you can do to bring the right traffic to your website.

71% of B2B buyers said they read a supplier’s blog before engaging with them. (Demand Gen)

There is bad blogging and good blogging though. The first, you talk only about your business and services, the blogs are short, boing, technical, uninspiring etc etc. And they aren’t optimised.

The good kind of blogging helps your business in lots of ways, but let’s look at five.

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Why Blogging Should Be The Key To Your Content Marketing Strategy
Why Blogging Should Be The Key To Your Content Marketing Strategy

There is a lot of different types of content marketing you can carry out online, so it’s only right you’re questioning what type of content marketing you should be doing. Fundamentally though, I believe blogging should be the core and foundation of your content marketing strategy and I’m going to explain why here: Read more

How Do I Justify Content Marketing When The ROI Is Low?

So your boss has told you that you need to start doing some content marketing, but he also wants to see regular reports and a clear ROI from your marketing spend.

What are you going to do?

Surely, as everyone knows, content marketing has a low ROI; it’s never going to get you the big bang for your buck that you need to demonstrate in a short space of time?!?

Well, that might just be where you’re wrong.

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est. 2009

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