If you’re a business owner or a marketer thinking about working with a blogger you need to be sure you ask the right questions before hiring them so you can ensure you’ve got the right person for your blog. But what should you ask a blogger before you start working with them so you can be confident they’ve got what it takes?
I don’t remember when I first heard the word blog or blogging, however, I do remember back then it was a ‘weblog’ before it was truncated to blog and I remember it was something that people did in their spare time and was something of questionable value.
So you’ve employed an SEO Copywriter to start producing blogs for your website in order to boost your website’s traffic, and thus get you more new customers.
Good move; you’re already on the right step to grabbing those top rankings for your keywords on Google!
But how can you tell if the blogger you’ve employed to write your blogs is any good? Well, luckily for you, there are a couple of key benchmarks that will help you tell whether your SEO Copywriter is da bomb, such as whether or not your blogs are uploaded on time, whether the spelling, grammar and punctuation is correct, and whether your copywriter is writing about the type of subjects that will interest your audience.
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It’s a very good question isn’t it?!
I’m an SEO Copywriter by trade (or, at least, I was, before I became the MD of GrowTraffic…now I’m the MD who tries to do some SEO Copywriting when they let me!), and so writing blogs is one of the things I like to do bestest of all.
In fact, if you just left me to my own devices, I’d sit here and write blogs all day long.
“But why?” I hear you cry! What’s the point of all this blogging? What purpose are you serving the universe? Why do it to yourself?
Well my young Padawan, I shall tell you.
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Are you singing the song yet? If you’re not, you should be! Aretha should be blaring out in your ears as loud as possible. Go on, sing it loudly. Let that woman stare at you.
OK, that’s enough. Don’t get carried away.
Because, difficult as it is to believe, I’m not just writing this blog post as a tribute to the late, great Aretha Franklin. Although I probably should be; she deserves it.
But no, on this occasion, I’m writing about the fact that we, the GrowTraffic dream team, are a group of four women, fighting our corner in a very male dominated world. We’re independent women in SEO. And we love it. Read More
This week’s blog is about guess what? Blogging!
Which kind of makes sense, seeing as I have been writing blogs for Grow Traffic for a few weeks now, and I haven’t really understood the benefits, other than to indulge my love of writing for my favourite SEO company, and get paid for the privilege! Win win I say!
But before we look at the benefits of blogging, who will read your blog, and how to begin if you’ve never ventured in to blogging before but want to get started, we need to look at what actually is a blog? Read More
As anyone who knows me will tell you, I’m a Words Person. Not a Numbers Person – as my son is keen on reminding me – and rarely even a Pictures Person – if you’re going to stick me in an art gallery, you’re going to have to explain to me what I’m looking at. But give me words – anyone’s words; Shakespeare’s, Duffy’s, Attwood’s, hell, even Val McDermid’s – and I’m in heaven. Read More
Just because we have nothing better to do with our weekends, on Saturday just gone we had our monthly GT planning meeting. I know, we’re riotous.
I have both written and read many blogs in my time about how you should tailor your blog posts to your ideal customer, the idea being that you research thoroughly who your core customer base is and then envisage a single customer who embodies all the characteristics of that customer base. Kind of like what the politicians do – talk to ‘Middle England’. Read More
GrowTraffic Have Joined Fuel My BlogIn line with our new policy of practicing what we preach, GrowTraffic has joined Fuel My Blog!
Fuel My Blog is a social network for the blogging community; you can not only read our blog but you can also find many other great blogs on almost any subject that interests you. You can even upload your own blog, if you’re also part of the blogging generation.
The great thing about Fuel My Blog is that bloggers are encouraged to make ‘friends’, who can then vote for your blog to boost its profile and increase its readership.
Obviously, we want to increase GrowTraffic’s blog’s readership too, so we’re shamelessly campaigning for your vote to help put the GT blog on the map. If you could spare a moment, then we would be eternally grateful if you could take a moment to sign up to Fuel My Blog and give us your vote.
To show our appreciation, if you let us know once you’ve cast your vote, then we’ll vote for your blog in return – now you can’t say fairer than that, can you? You can email either Rachel at rw@growtraffic.co.uk or Simon at sd@growtraffic.co.uk.
Thank you so much for your support and stay tuned for more amazing GT blogs! Ha!
Well, we’re finally nearing the end of the road for GrowTraffic’s Blogging Series, The Blogging Blogs, and we’re now at Part 6; no, I can’t believe it either, but don’t worry – after this one we’ll be having a blogging break and looking at some different subjects for a while. Thank god!
In the meantime, we’ve decide to go out on a bang and so, in this final instalment (for now!) of The Blogging Blogs, we’ve worked our little socks off in order to bring you the ultimate guide to making sure that your blog is read. Before you get too over-excited though, you haven’t heard the best bit yet – it’s FREE!
Now we can’t say fairer than that so, without further ado, let’s get on with the show… Read More
As I told in my blog post from a few days ago, GrowTraffic have been having an overhaul of our own website lately and, as the work is now well underway, we’d like to know if you have any thoughts on the matter? Read More
We’re at Part 5 of The Blogging Blogs already: I can’t believe it! It only feels as if we’ve been talking about blogs for 3 years. I do hope some of you reading this are finding these guides useful but, if you’re not, I’d like to stay deluded if you don’t mind, so let’s pretend they’re fabulous!.
Anyway, enough of this silliness; here we go again…
One of the hardest things about writing a regular blog is thinking up things to blog about; writing it is the easy part, but coming up with subjects that aren’t going to bore the socks off your readers is tough. Luckily for you, GrowTraffic are here with a 2 part guide to give you some handy pointers. Read More
Well here we are again lovely people and it’s Part 3 of GrowTraffic’s The Blogging Blogs; so without further ado let’s get on with it…
Love it or hate it, social media is now an unavoidable part of SEO; if you’ve got a website then you have just got to bite the bullet and get social networking in order to promote it. Now we all know that this is a burden most small to medium business owners can probably do without but there are ways and means of easing the burden (most of which I have already discussed in previous blogs).
One such tool that can be used hand in hand with social media to promote your website is the humble blog, although a lot of people make the mistake of thinking that they can only manage one or the other, not both. Here we’re going to have a look at how you can market more efficiently, so that your blog incorporates your social media and works harder for your SEO. Read More
Organic Growth through Guest BloggingThanks to all the recent changes that have been implemented by search engines in the past year, the most sure fire way of achieving a successful, high ranking website is to make the content on your website the best it can possibly be.
Great content leads to organic growth, but getting great content on to your website can often be easier said than done and, even if you already have a blog on your website written in-house, ideas can quickly dry up and the blog’s reach can dwindle.
If done correctly, guest blogging can be an ideal way of forging mutually beneficial relationships between websites and businesses, not to mention giving your blog a boost, but it must be done correctly and requires an experienced guest author.
As experienced copywriters with a abundance of knowledge about SEO and digital marketing, both Simon Dalley and Rachel Weinhold are the perfect choice to fill some of your guest blogging slots.
Here at GrowTraffic, not only do we know how to craft the perfect blog post to help maximise your website’s potential, but we also know how to guest blog ethically so that you don’t end up getting penalised. And, as we’re always keeping our beady eye on the latest developments in search engine land, we know just what subjects to enthuse about to too.
So, whether you need just one blog post or a series of guest spots, why not get in touch with GrowTraffic to see what we can do for you; please either call us on 07411 420 740, email us at sd@growtraffic.co.uk or use the contact form on the website.
Before we go any further, I’ll admit now that I have already seen the irony in my writing a blog post about whether or not it’s a good idea to write blog posts! We at GrowTraffic are nothing if not contradictory, but that’s another story so I’ll get to the point. Read More
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