It is commonly accepted that there are three types of searches. They are navigational, informational, and transactional.
But what does this mean and how could it impact your content marketing strategy?
Let’s find out!
5 Ways To Get Readers To Your Blog
It can be frustrating slogging away crafting great content if no one is reading it. Trying to get readers to your blog can seem like a major challenge in itself.
The strategy you take to increase your blog readership will depend on the purpose of your blog but here I have listed the five most basic ways to get readers to your blog, whatever your motive for blogging.
(Sidebar-blogging can help your business in some major ways. It can be a business in itself if your blog really takes off.)
Let’s have a look.
Five Ways Blogging Helps Your Business
Blogging helps your business grow. That is a fact. It is one of the most important things you can do to bring the right traffic to your website.
71% of B2B buyers said they read a supplier’s blog before engaging with them. (Demand Gen)
There is bad blogging and good blogging though. The first, you talk only about your business and services, the blogs are short, boing, technical, uninspiring etc etc. And they aren’t optimised.
The good kind of blogging helps your business in lots of ways, but let’s look at five.
What Should I Ask A Blogger Before Working With Them?
If you’re a business owner or a marketer thinking about working with a blogger you need to be sure you ask the right questions before hiring them so you can ensure you’ve got the right person for your blog. But what should you ask a blogger before you start working with them so you can be confident they’ve got what it takes?
Do I Need A Blogger Or A Content Marketer?
I don’t remember when I first heard the word blog or blogging, however, I do remember back then it was a ‘weblog’ before it was truncated to blog and I remember it was something that people did in their spare time and was something of questionable value.
How Can I Tell If My Blogger Is Any Good?
So you’ve employed an SEO Copywriter to start producing blogs for your website in order to boost your website’s traffic, and thus get you more new customers.
Good move; you’re already on the right step to grabbing those top rankings for your keywords on Google!
But how can you tell if the blogger you’ve employed to write your blogs is any good? Well, luckily for you, there are a couple of key benchmarks that will help you tell whether your SEO Copywriter is da bomb, such as whether or not your blogs are uploaded on time, whether the spelling, grammar and punctuation is correct, and whether your copywriter is writing about the type of subjects that will interest your audience.
Read more
What’s The Point Of Blogging?
It’s a very good question isn’t it?!
I’m an SEO Copywriter by trade (or, at least, I was, before I became the MD of GrowTraffic…now I’m the MD who tries to do some SEO Copywriting when they let me!), and so writing blogs is one of the things I like to do bestest of all.
In fact, if you just left me to my own devices, I’d sit here and write blogs all day long.
“But why?” I hear you cry! What’s the point of all this blogging? What purpose are you serving the universe? Why do it to yourself?
Well my young Padawan, I shall tell you.
Read more
Sisters Are Doing It For Themselves: Women In SEO
Are you singing the song yet? If you’re not, you should be! Aretha should be blaring out in your ears as loud as possible. Go on, sing it loudly. Let that woman stare at you.
OK, that’s enough. Don’t get carried away.
Because, difficult as it is to believe, I’m not just writing this blog post as a tribute to the late, great Aretha Franklin. Although I probably should be; she deserves it.
But no, on this occasion, I’m writing about the fact that we, the GrowTraffic dream team, are a group of four women, fighting our corner in a very male dominated world. We’re independent women in SEO. And we love it. Read more
What Are The Benefits of Blogging?
What Is A Blog?
This week’s blog is about guess what? Blogging!
Which kind of makes sense, seeing as I have been writing blogs for Grow Traffic for a few weeks now, and I haven’t really understood the benefits, other than to indulge my love of writing for my favourite SEO company, and get paid for the privilege! Win win I say!
But before we look at the benefits of blogging, who will read your blog, and how to begin if you’ve never ventured in to blogging before but want to get started, we need to look at what actually is a blog? Read more
Why Do I Need Words And Pictures On My Website?
As anyone who knows me will tell you, I’m a Words Person. Not a Numbers Person – as my son is keen on reminding me – and rarely even a Pictures Person – if you’re going to stick me in an art gallery, you’re going to have to explain to me what I’m looking at. But give me words – anyone’s words; Shakespeare’s, Duffy’s, Attwood’s, hell, even Val McDermid’s – and I’m in heaven. Read more