The branding cycle is a never-ending process which businesses go through to maintain, develop and overhaul their brand.
Made up of the 6 Ps, the branding cycle consist of product, positioning, promise, presentation, perseverance and perception analysis. After that, you repeat, cyclically forever! Ish.
I think probably the most misunderstood branding cycle P is perseverance, and this is something I thought I’d explore in a blog post. Read more