The recent inflation problem is, unfortunately, changing online consumer behaviour. However, with even more families living on a small budget and reluctant to spend, getting the results you want from your marketing will be challenging.
It is complex and tricky when trying to find new clients. For example, your business has a resource that needs to be sold, but you need to find the right type of clients to sell it to.
If you’re wanting your consumers, people, to really love your brand, then it’s essential they feel a connection. This connection is what creates brand loyalty, it ultimately grows into your target market being invested in your every move.
Recently I got into something of a debate about whether personal branding really exists or whether it’s just reputation. I don’t think I really did the debate justice because at the time I was a little fixated on allowing GrowTraffic’s employees more personalisation of our branded elements and began to go off on a tangent, and that probably eroded the credibility of my original argument. So here we go. Let’s dive into branding, personal branding, personality and reputation. Read more
The death of African American George Floyd under the knee of a white police officer in the US has triggered rounds of protests throughout the USA and in other parts of the world. Brands around the world are trying to find their voice in this issue and there has been some painful missteps and too much awkward silence from some of the worlds’ biggest brands. Read more
The branding cycle is a never-ending process, which businesses go through to maintain, develop and overhaul their brand.
Made up of the 6 Ps, the branding cycle consist of product, positioning, promise, presentation, perseverance and perception analysis. After that, you repeat, cyclically forever! Ish.
I think probably the most misunderstood branding cycle P is perseverance, and this is something I thought I’d explore in a blog post. Read more
Remember the old phrase: “The customer is king” and “The customer is always right”, well there are occasions when they’re not. Read more
So you’ve got an awesome product or killer service and you want to let the world know about it. Most business owners crack on and write about it and after a while they get to the point where they realise that their content is completely all over the place. At this point that they’re not really sure how they should be selling their product or service. But before you’ve even got to this point you should be thinking about how everything will be tied together with your brand messaging. Read more
I’ve been working in marketing for years, in my spare time I continue to take on some freelance clients, mainly performing online marketing tasks and acting as a freelance SEO consultant. However, in my day to day role as a marketing manager concentrating on brand marketing, I’ve been thinking more about what the difference is between marketing and branding.
There’s so much more than this, so don’t take this as the definitive answer to the question “what’s the difference between marketing and branding” but hopefully it should go some way helping you form a view and taking some action.
If you always start with the same foundations you’re never going to build something that’s much bigger than you have before. Something we should all be conscious of in marketing is that if we try to copy what our competitors have already done, we risk failing to realise the potential of our ambitions. Read more