Domain name parking is one of those techniques that is bigger, known and highly variable.
If you’ve been following the GrowTraffic blog you’ll have seen a post back in November about the use of exact match domains to get a better place in the rankings and how Google was indicating this loophole / benefit will be phased out. Interestingly, new research has been released by the Open Algorithm Project (Domain Name SEO). Read more
Google quietly announced that it was preparing to turn down the algorithm to not give so much weight to exact match domains. This could have a significant impact on the way web marketing is done.