Should You Be Part Of The Brand Police Or A Brand Guardian?
Should You Be Part Of The Brand Police Or A Brand Guardian?

I’ve been working in marketing for the best part of two decades. For much of that time, I would tell you I knew best in regards to the look/feel and tone of those brands. When it came to it, I wrote the creative briefs, I brought in the designers, agencies, freelancers etc. For most things, I signed off everything that could affect a brand, before it got to a director, for final sign-off. I was the Brand Police.

I’d have signed off – or at least ensure sign off on what I wanted – on everything from the colours in the brand pallet, to the tone of voice of the copy, to the images we used in the advertising. I’d even do training with the sales team and customer services team to teach them how to speak in the brand’s unique character. And there’s nothing a sales team hates more than being told how to speak to a customer by a marketer, who never picks up a phone to speak to a customer! Around five years ago all that changed. It was around that time that I started to see myself as the Brand Guardian. Read more

How to create brand messaging

So you’ve got an awesome product or killer service and you want to let the world know about it. Most business owners crack on and write about it and after a while they get to the point where they realise that their content is completely all over the place. At this point that they’re not really sure how they should be selling their product or service. But before you’ve even got to this point you should be thinking about how everything will be tied together with your brand messaging. Read more

What’s the difference between marketing and branding?

I’ve been working in marketing for years, in my spare time I continue to take on some freelance clients, mainly performing online marketing tasks and acting as a freelance SEO consultant. However, in my day to day role as a marketing manager concentrating on brand marketing, I’ve been thinking more about what the difference is between marketing and branding.

There’s so much more than this, so don’t take this as the definitive answer to the question “what’s the difference between marketing and branding” but hopefully it should go some way helping you form a view and taking some action.

Read more

//www.growtraffic.co.uk/wp-content/uploads/2018/09/Icon-Logo-07-e1557240398971.png

est. 2009

Sign Up For Our Newsletter