The death of African American George Floyd under the knee of a white police officer in the US has triggered rounds of protests throughout the USA and in other parts of the world. Brands around the world are trying to find their voice in this issue and there has been some painful missteps and too much awkward silence from some of the worlds’ biggest brands. Read more
Remember the old phrase: “The customer is king” and “The customer is always right”, well there are occasions when they’re not. Read more
So you’ve got an awesome product or killer service and you want to let the world know about it. Most business owners crack on and write about it and after a while they get to the point where they realise that their content is completely all over the place. At this point that they’re not really sure how they should be selling their product or service. But before you’ve even got to this point you should be thinking about how everything will be tied together with your brand messaging. Read more
Marketing is changing with the changing face of the way we consume content and media and it’s important that marketers, and especially online marketers step up and take more proactive leadership roles within businesses. Read more
I’ve been working in marketing for years, in my spare time I continue to take on some freelance clients, mainly performing online marketing tasks and acting as a freelance SEO consultant. However, in my day to day role as a marketing manager concentrating on brand marketing, I’ve been thinking more about what the difference is between marketing and branding.
There’s so much more than this, so don’t take this as the definitive answer to the question “what’s the difference between marketing and branding” but hopefully it should go some way helping you form a view and taking some action.