Building Your Brand with Your Blog: ‘The Blogging Blogs’ Part 4

Well it’s another day and another of The Blogging Blogs from the GrowTraffic team (I bet you were hoping we’d got bored by now, weren’t you?) and today we’re taking a look at how you can use your blog to build and enhance your business’s brand and your relationship with your customers. Don’t worry, this is the last one I’ll do for a few days, I’ll give you (and me!) a blogging break…

As we’ve already established over the last few posts, writing a regular blog post on your website can have so many benefits for both your website and your business that it is sometimes hard to understand why everyone isn’t doing it. Admittedly, there are drawbacks to taking on the commitment of a blog, and we will look at these in more detail in later posts, but for now I’d still like to concentrate on the positives and explore another massive reason in support of the humble blog.  Read more

The Changing Face of SERP Signals; Past, Present and Future

How have Search Engine’s Ranking Signals Evolved?

  1. 1996 – 1999            Rankings based on onpage keyword use and meta data
  2. 1999 – 2002           PageRank and onpage keywords
  3. 2002 – 2005          PageRank, onpage, domain name and anchor text of link portfolio
  4. 2005 – 2009          PageRank, onpage, domain name and anchor text, diversity of linking domains, domain authority and topic modeling

How will search engine ranking signals evolve in the future?

In 2010 we saw the inclusion of Facebook and Twitter signals as ranking factors. In the big hooha between Google and Bing recently, Bing admitteded using click stream data as a ranking signal – this means making the rankings match the sites users actually find and stay on for certain keywords (and Google’s been doing it more subtly for the past couple of years).

Read more

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est. 2009

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