I’ve been scratching my head about how much COVID-19 related content businesses should be creating as part of their content strategy and it’s an important thing to consider whilst we’re still seeing the impact of Coronavirus. Read more
How’s your content marketing going? It’s rubbish when you feel like you’re wasting money on content marketing, isn’t it? So many people out there waste so much time and money on content marketing and there’s only one thing in the world that’s going to help you out: strategy. Read more
Let’s face it, the Coronavirus Crisis of 2020 has been rubbish, with business being difficult for most businesses and many businesses calling it a day. However, in the UK a number of businesses have received Small Business Grants Fund (SBGF) and Retail, Hospitality and Leisure Grant Fund (RHLGF) and we’re increasingly seeing business owners and marketers asking us if they should be spending that funding on content marketing. Read more
Exploring the reasons why you shouldn’t carry outy content marketing and why you shouldn’t hire a content marketing agency may seem strange coming from an SEO and content marketing agency. And it is. But, not every business should engage with content marketing and not every business should engage a content marketing agency. It’s important that we’re prepared to say that. Read more
GrowTraffice was originally established by a freelance SEO consultant and over the years has morphed in a full-service digital marketing agency that primarily acts as an SEO-focused content marketing agency. But what’s it really like for an SEO consultant to work in a content marketing agency? Read more
At GrowTraffic we regularly run experiments and tests to try to prove or disprove a hypothesis and we often have to rerun the same tests due to the changing nature of search.
One hypothesis we had is it’s possible to rank a webpage using links and specific anchor text from multiple new blog posts without carrying out any external link building. We’ve tested this before in past but it’s come to a point where we have to test it again.
I wanted to rank a page for the phrase content marketing agency, which is the ongoing strategy we focus our services on, so I thought this was a great opportunity to retest whether using exact match keywords from new blogs would rather the money page for the phrase content marketing agency. Read more
When it comes to content marketing agencies there are plenty around but after you’ve signed up to use one you can often be left asking yourself the question “is my content marketing agency any good?”
You’ve probably set off on your content marketing journey with your new agency and hopefully, they are delivering content but you still might not be confident or sure about them.
When it comes to working with different content marketing agencies I’ve been there. I moved GrowTraffic from a purely SEO-focused agency towards becoming a content marketing agency in 2013, however, I’ve also spent my time working as the Head of Marketing in several tech-businesses and in those roles I’ve brought on my fair share of content marketing agencies. I’ve worked with some great ones and I’ve worked with some that I found managing shall we say, challenging.
To help you if you’re starting to question your content marketing agency we’ve put together some points to think about. If by the end of this blog you’ve decided they aren’t up to much it’s probably time to find a new content marketing agency to work with. Read more
So everyone knows people are increasingly buying products and services online, but you should also know everyone is increasingly marketing their products and services online and this and if you’re a business owner or a marketer you’re going to need a good combination of marketing tactics in order to attract your customers. Inevitably, content marketing is going to make up a chunky bit of your marketing output. For most businesses, it’s necessary at some point to get outside help when it comes to content marketing, either from a content marketing consultant or from a content marketing agency. But, how do you choose a content marketing agency? Read more
Content marketing agencies may do what they can to stand out from the crowd, but when it comes down to it, most agencies use very similar strategies. And this is simply because content marketing strategies work! Read more