When it comes to carrying out a content audit, you must think of every piece of content on your website. The good, the bad, and the ones that have taken a vast amount of time.
Now think of how you keep track of your content. How is your content performing? Do you analyse or use analytics so you can improve your content in the future?
If you do this already, great. But this is for the ones in the back, the ones that don’t. If you’re missing this kind of organisation, I’d invest in a content audit.
In this GrowTraffic blog, I’m going to outline what a content audit is, how to carry out content audits and why they’re important for your business.