So, you’re wondering if you should be including seasonal content in your content marketing strategy? Well, you’ve come to the right place. In this blog, we’re going to outline what seasonal content is, how it can benefit your business and how you can include it in your content marketing strategy.
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Do I Need A Blogger Or A Content Marketer?
I don’t remember when I first heard the word blog or blogging, however, I do remember back then it was a ‘weblog’ before it was truncated to blog and I remember it was something that people did in their spare time and was something of questionable value.
Using Fake News for SEO and Content Marketing
Probably the biggest issue the internet is wrangling with at the moment is the scourge of fake news. But this got me wondering if there is some benefit of fake news to SEO and content marketing. Read more
Aligning SSLIM and FAST Content Marketing Methodologies to Buyer Journeys
We’ve been thinking about content marketing and the strategy behind it. I was lucky enough to have heard a colleague Steve Porter present on the subject and this got me thinking. Here are my thoughts on his presentation, which he himself was inspired to create based on a content marketing strategy piece produced at the end of 2015 by Horizon Peake. In addition, I’ve looked at my own experiences, taken info from those around me and tried to include some useful content from others. Read more
Brand Storytelling should start with the HR department
Marketing is changing with the changing face of the way we consume content and media and it’s important that marketers, and especially online marketers step up and take more proactive leadership roles within businesses. Read more
Has link building changed as much we think?
In my capacity as a freelance seo consultant I’m often approached to build links to a company’s website, however word has got round that links aren’t all that they used to be and it’s true that links aren’t what they once were, however I’d argue that not as much has changed as Google or some SEO experts would have you believe. Read more