Content marketing agencies may do what they can to stand out from the crowd, but when it comes down to it, most agencies use very similar strategies. And this is simply because content marketing strategies work! Read more
Probably not. Let us explain why…
Outsourcing your marketing efforts is often the smartest thing to do, particularly if your business doesn’t have an in-house marketing team. However, with so many marketing agencies offering multiple services, it can be challenging to know what your business needs. Read more
If you are part of a small marketing team or manage the marketing function on your own, it’s very likely you outsource some aspects of marketing. However, it can be difficult to decide which parts of your strategy you should keep in house, outsource or even if they’re necessary at all.
If you’re confused about the difference between content and PR or are unsure if you should hire a content marketing agency, a PR agency – or both, then read on.
Let’s face it, global pandemics are a bad thing. But, despite Twitter saying: “coronavirus is not a marketing opportunity” – if you’re a marketer or a business owner, it’s time to view the coronavirus lockdown as an opportunity to outsmart your competition and put the foundations in for serious future growth. Read more
It’s coming up to the end of the financial year and businesses are busy planning their budgets for the 1st April onwards. Marketing is, of course, a key component of a business, but how much do I need to spend on marketing? Read more
If you are looking into digital marketing and SEO you will most probably have come across the words ‘inbound marketing’ and ‘content marketing’, stopped for a second and wondered what’s the difference between inbound marketing and content marketing? Read more
If you have just started running your own business, you may be thinking about writing blogs and articles for your website to get customers and raise awareness of your brand, but struggle to find the time to do all this. So, is using a content marketing agency good for startups? Read more
When it comes to in-house content marketing vs agency; business owners are often at a loss. In this blog, we’re going to outline the upside and downside to both in-house content marketing and content marketing agencies. And with a bit of luck, you’ll know which one is right for your business by the end of it! Read more
In my career as a marketing professional, I can’t tell you how many times a board member has told me to pull together a business case for a new marketing initiative or employee. It’s generally a brush off, but if you want to get a content marketing agency such as GrowTraffic onboard, you’re going to have to get good at them.Read more