Tag

content marketing

How To Create and Maintain Great Content for Your Website

By | Content Marketing | No Comments

The website is all good to go, the pages are well optimised, the product pictures look great and the E-Commerce shop is waiting for customers to spend their money and generate sales. It’s all very exciting, you have spent ages planning and setting up a business and you’ve depleted your hard-earned savings on having a professional website built.

But what do you do about keeping your content fresh once the website is launched? Content is King after all, and it’s a huge factor in those all-important SEO rankings that ensure your website comes out on top in the Google search.

Well you plan. That’s what. You plan your content like you plan everything else to stay well organised and on top of your game.

Want to know how to plan content for your website? Read On… Read More

Content Marketing, Marketing, SEO Marketing, SEO, Blog Writing, Online Marketing, SEO Copywriting, SEO Copywriter, Digital Marketing, Digital Marketer, Online Marketer, SEO Marketer

How To Get Out Of A Marketing Rut

By | Content Marketing, Thoughts | No Comments

We all get stuck in a marketing rut at work from time to time. When you’re a marketer you’ll realise that you’re doing the same things over and over again in slightly different ways and hoping to get different results. As the old saying goes “if you always do the same things, you’ll always get the same results,” and whilst this is true, sometimes it’s hard to think of what to do next and what to do differently.  Read More

Voice Search

Voice Search – The Evolution of SEO

By | Search Engines | No Comments

Okay so your business is going well, and according to your sales figures, (and quite possibly some SEO analysis),  your website is well optimised and getting plenty of traffic. Customers are buying your products… Hurrayyy, you can relax a little, put your feet up and be pleased you are keeping up to date with technology and business practice in the 21st Century.

Or can you? Have you heard of Voice Search and do you use it? Are customers using it to find you? In this ever changing digital age, Voice Search is the fastest growing search type worldwide, and could put some serious pressure on to the Google search model for the first time since it’s launch in 1997. Want to find out more? Read on!  Read More

Blogging, Blogs, Content Marketing, SEO Copywriting, Copywriting

What Are The Benefits of Blogging?

By | Content Marketing, SEO, Social Media Marketing, Thoughts | No Comments

What Is A Blog?

This week’s blog is about guess what? Blogging!

Which kind of makes sense, seeing as I have been writing blogs for  Grow Traffic for a few weeks now, and I haven’t really understood the benefits, other than to indulge my love of writing for my favourite SEO company, and get paid for the privilege! Win win I say! 

But before we look at the benefits of blogging, who will read your blog, and how to begin if you’ve never ventured in to blogging before but want to get started, we need to look at what actually is a blogRead More

SEO, SEO Language, SEO Terms, SEO Jargon

What Exactly Is The Mystical Language of SEO?

By | Knowledge base, Search Engines, SEO | No Comments

So, what is this SEO language they all speak of? Who are the speakers of such a complex tongue? Are these people really huddled round Diagon Alley, associates of the Ministry of Magic, purveying some dark art?

Err, in a word, No.

Sorry to dispel the myth, but the language of SEO is not something to fear and it’s certainly not something magical either.  Read More

Sheffield Business Show, Sheffield Business Show 2018, Sheffield FC Football Ground, Sheffield Business Show Bramhall Lane, Sheffield, Business Expo, Sheffield Business Expo, SEO Agency, SEO Copywriting Agency, SEO Roller Banner, SEO Brochure, SEO For Small Businesses

Come And See Us At The Sheffield Business Show

By | News, Sheffield | No Comments

Well have we got some exciting news this week for you?!? Yes, you’ll be relieved to hear that this week’s blog is not about boring old SEO stuff this time…instead, they’re letting us all out of the office!

Next week – Thursday 26th April 2018 – the GT team (well, the larger part of it) will be de-camping down to Bramhall Lane for the Sheffield Business Show. And we’re all a little bit over-excited about it to be honest.  Read More

Content, Content Marketing, SEO, SEO Copywriting, SEO Copywriter, SEO Marketing, Blogs, Blogging, Infographics, Videos, Video Marketing, SEO Content, Podcasts, eBooks, Whites Papers, Content Creation, Content is King, Text Content, Written Content, Words and Pictures

Why Do I Need Words And Pictures On My Website?

By | Content Marketing, Inbound Marketing, Search Engines, Social Media Marketing | No Comments

As anyone who knows me will tell you, I’m a Words Person. Not a Numbers Person – as my son is keen on reminding me – and rarely even a Pictures Person – if you’re going to stick me in an art gallery, you’re going to have to explain to me what I’m looking at. But give me words – anyone’s words; Shakespeare’s, Duffy’s, Attwood’s, hell, even Val McDermid’s – and I’m in heaven.  Read More

Elicia McManus

By | Uncategorized

Elicia is Head of Content Marketing at GrowTraffic, where she creates and delivers content strategies for our clients.

Prior to joining GrowTraffic, Elicia gained digital and content strategy experience in marketing roles for several niche businesses within the software and tech industries.

Elicia McManus

Elicia McManus

She has considerable experience implementing and rolling out CRM and marketing software solutions and managing lead generation.

A lover of all types of visual media, Elicia herself is an accomplished copywriter, and loves all things design and branding. She has worked on a variety of projects in the past, including video production, surveys and infographics, large events and published industry articles.  A bit of a jack of all trades really!

Never one to be conventional, Elicia didn’t do marketing the traditional way and after lots of deciding what she wanted to do with her career she started studying marketing in her spare time whilst working as an account manager at a laboratory. She made the leap to marketing ten years ago when Elicia convinced her boss to let her cover a colleagues maternity leave.

The rest they say, is history.

Elicia lives in Rotherham with her partner who she’s been with since they were teenagers, their cat Merlin and Percy the snake.

Curious and creative, Elicia is always looking for something new to do and has tried everything from blogging about nail art to roller derby! Her longer lasting interests are music, horror films, politics and nature.

Content Is King, Is Content Still King, Content Marketing, Web Content, SEO Content, SEO Copywriting, Blogging, Blog Writing, Social Media Marketing, Online Marketing, Digital Marketing

Is Content Still King? 3 Reasons Content Still Matters

By | Content Marketing, Inbound Marketing, Search Engines, Social Media Marketing | No Comments

You might say I should have better things to do with my life, but for the last few years I’ve been blogging about why content is king. It’s been the mantra of we SEO copywriters and content marketers for ages now, despite the intermittent prophecies that the content bubble is about to burst (it might, by the way, but I think we’re safe for now). But is it still true that content is king?

Read More

Content Marketing, Content Marketing for SEO, SEO Content Marketing, HR, HR Content Marketing, HR SEO

Case Study: Content Marketing For SEO in the HR Industry

By | Search Engines | No Comments

I spent the best part of the past 3 and a bit years marketing in the HR industry – specifically HR software – and I thought it was a good idea to write up my thoughts on the experience. Everything within this blog is anonymised – I suppose it’s not hard to join the dots and whilst you’ll get nothing commercially sensitive from this, you should be able to take something from it that you can apply to your SEO or content marketing strategy in your own industry.

Read More

SEO Copywriting Predictions, SEO Copywriting Predictions 2018, SEO Copywriting, SEO Copy, SEO, Copywriting, SEO Copywriter, Copywriter, Search Engine Optimisation, SEO Predictions 2018, SEO 2018

SEO Copywriting Predictions for 2018

By | Content Marketing, Inbound Marketing, SEO, Social Media Marketing, Thoughts | 2 Comments

Happy New Year!

Having not written a GT blog for some considerable time, I have now been given the honour of writing our first blog of 2018 – and what an honour that is! I know, you’re jealous. I would be too.

And so, as it’s the start of a shiny new year and we’re all feeling positive and looking forward to all the good things that lie ahead (come on; it’s only the second week of January…we’re still positive!), the GT team are going to take it in turns to make some predictions on what this year may have in store for each of our areas of expertise. I know, the world and his dog are doing it, just bear with us…we need the keywords! 😉

So, as copywriting – or SEO copywriting, to be more specific – is my thing, I’m going to give you my predictions for SEO copywriting and content marketing in 2018, based on the questions I’ve most been asked recently. So, whether you’ve been content marketing for years or are a content virgin, you can make sure 2018 will be the year you finally start to grow your business online.  Read More

Images illustrating blog by SEO experts in Lancashire, GrowTraffic, about great tools for small businesses

Our Essential Small Business Tools

By | Reviews, Rossendale, Sheffield, Social Media Marketing, Thoughts | No Comments

As busy SEO consultants, our obvious number one priority is delivering results for our clients. We deliver actionable insights, that ultimately help them achieve their business goals. But how do we achieve our goals? More specifically, what tools do we use to help us achieve our business aims? Not from an SEO or marketing perspective, but the behind the scenes, daily running of a business sense.

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Images illustrating a blog by SEO consultants, GrowTraffic, on how to turn an idea into a real business.

6 Easy Steps for Turning an Idea into a Business

By | Thoughts | No Comments

Every successful business started from an idea. In fact, everything we interact with, touch, wear, eat, read etc started from an idea.

Ideas are powerful and can be the start of something amazing. But they don’t mean anything if you don’t act on them.

Whether you have had a Eureka moment, an inspirational chat with a friend, or a slow burning germ of an idea, let’s assume your idea is there. You just need to figure out what to do with it next.

Read More

Word Count for SEO

How Long Should Your Blog Articles Be For SEO?

By | Content Marketing, Google, Inbound Marketing, Search Engines, SEO | 2 Comments

Over the last few weeks, I’ve been doing a lot of thinking about how blogs work from an SEO perspective and one of the core things I’ve been experimenting with recently is length. Specifically looking at blog word count.

There’s quite a lot of information out there about how long a blog should be and it’s something I’ve been experimenting with recently. Read More

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