One thing it is pretty safe to say is that content marketing is a good thing and that content marketing with a strategy is even better.
But is every form of content marketing strategy suitable for every type of business and if not, then what content marketing strategies work in different sectors?
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So, you’re wondering if you should be including seasonal content in your content marketing strategy? Well, you’ve come to the right place. In this blog, we’re going to outline what seasonal content is, how it can benefit your business and how you can include it in your content marketing strategy.
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So your boss has told you that you need to start doing some content marketing, but he also wants to see regular reports and a clear ROI from your marketing spend.
What are you going to do?
Surely, as everyone knows, content marketing has a low ROI; it’s never going to get you the big bang for your buck that you need to demonstrate in a short space of time?!?
Well, that might just be where you’re wrong.
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In this blog, we’re going to outline the importance of tailoring your content to each stage of the buyer’s journey. We will highlight the benefits of writing content specifically for the consideration stage and provide tips on how to create content for the consideration stage of the buying cycle.
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So apart from GrowTraffic, I’ve worked as a marketer, marketing manager and head of marketing in several businesses during my sixteen years as a corporate marketer and over those years I’ve had to fight over and over again to get management to buy in and invest in content marketing.
As a marketer, you’ll understand the benefits of content marketing. But how do you go about convincing your senior management team?
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Any business that wants to get ahead and succeed in 2019 and beyond must get to grips with digital marketing. If most of your customers aren’t already online, they soon will be.
Not just that, but businesses must keep up with the latest digital marketing trends so that they don’t fall behind the competition. Digital marketing just doesn’t stay still. It’s always evolving to keep up with technological innovations and changes in consumer behaviour. This naturally means that your digital marketing strategy needs to evolve with it.
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Meet Chloe, our Content Marketing Executive and the newest member of the Grow Traffic team.
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Generating views and sales is the number one goal of most marketers. Getting prospects to visit your website and make purchases is a difficult task. There are lots of competitors out there which offer products of similar quality and standing out can seem like it’s impossible. Luckily, there are ways you can influence users to stay on your website. Applying psychology to your marketing tactics can lead to some interesting results.
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I don’t remember when I first heard the word blog or blogging, however, I do remember back then it was a ‘weblog’ before it was truncated to blog and I remember it was something that people did in their spare time and was something of questionable value.
When you do Content Marketing for a business, for the purposes of SEO, one of the first things you do is draw up a content calendar. You match up what dates are going to be coming up in the year that you can write a blog post about. Some might be more relevant than others. Some might be very tenuous indeed.
However, if you can link what you do to a calendar date – something that people are already going to be talking about; something that people will already be searching for online – then it’s beneficial for your website. More people already looking for the type of content you’re writing, ergo more visitors back to your website. It ain’t rocket science.
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In the digital era, it is important to consider what tools and channels to use for achieving the set goals. They will, after all, determine the effectiveness of your marketing strategy. You need to make smart choices that will yield the best results.
When it comes to choosing the best digital marketing tools, it is hard to avoid the purported rivals — SEO (search engine optimisation) or content marketing. They are two of the most important aspects of digital marketing, never losing their relevance even in the face of constantly changing marketing trends.
This infographic by Serpwatch shows that SEO builds a strong case, with statistics showing that more than 40% of business revenue is captured by organic traffic. Content marketing, however, is not far behind. It helps businesses to get more leads through blogging.
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So you’ve employed an SEO Copywriter to start producing blogs for your website in order to boost your website’s traffic, and thus get you more new customers.
Good move; you’re already on the right step to grabbing those top rankings for your keywords on Google!
But how can you tell if the blogger you’ve employed to write your blogs is any good? Well, luckily for you, there are a couple of key benchmarks that will help you tell whether your SEO Copywriter is da bomb, such as whether or not your blogs are uploaded on time, whether the spelling, grammar and punctuation is correct, and whether your copywriter is writing about the type of subjects that will interest your audience.
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Social media. It’s a rum old thing, ain’t it?!
It seems that every day there’s a new platform introduced, one bought out by someone else, one dropping off the radar.
Just as soon as you’ve got your head around one social media platform, it turns out that its no longer down wiv da kids, and they’ve all moved somewhere else anyway. There’s just you and your Nan left, liking each other’s cat videos.
Or, at least, as a thirty-something with a nine year old son, that’s how I feel! I’ve no sooner figured out one social media channel he’s using, and he’s lost interest in that one and has moved on to something completely new.
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Today, 8th Jan 2019, our MD, Rachel Weinhold, will be 4Sighting at the Chorley 4N Networking Group with a presentation entitled ‘How To Boss 2019 With Your Business Online’. This is the post that accompanies the presentation.
Want to know how to write great content in 2019? Check our top five tips to make sure your SEO content marketing does the trick.
It’s Halloween.
I have to write a blog post.
So, because I’m a good content marketer and I know how to link my content to the calendar dates – no matter how tenuous that link may be – I’m naturally going to give you a ‘Scary SEO Facts for Halloween’ blog post.
The trouble is, that whilst you can find loads of such posts already online, they’re not actually that easy to write. Or at least, not without massive caveats.
And you know why that is? It’s because SEO is not a fact based discipline. And that makes it very hard to write a blog about the SEO facts! Read More
Here at GrowTraffic, we like to position ourselves as the antidote to SEO companies.
We do say that slightly tongue in cheek – we’re not that big headed really – and it’s not that we think we’re a million times better than any other SEO agencies out there (although, we do think we’re a little bit better than a lot of SEO companies out there! Just a little bit.).
No, one of the main reasons we say that we’re different is because of the fact that we give our clients measurable KPIs, so they can assess what we’re doing and how well we’re doing it.
But if you’re trying to do SEO by yourself, or if you’re working with an agency that hasn’t told you what you’re supposed to be watching out for, how do you know which metrics to keep an eye on? Well luckily for you, GT have come up with our handy little infographic on The Top 10 SEO KPIs to Monitor (below), so you can see at a glance what you’re supposed to be checking, why you need to check it, and where. Read More
I have a confession to make.
I’m a marketer, with well over 15 years’ experience and I really, truly hate advertising.
I’ve worked with many marketers over the years and it’s apparent that there’s a lot of marketers out there who loathe advertising as well. Read More
If you run a blog, if your business website has a blog, or if you have ever toyed with the idea of starting a blog, you have likely adopted the maxim of “publish quality and publish often”. Which comes as no surprise, as the world wide web is simply teeming with articles instructing you to do just that: publish blog posts regularly, so as to always have something new to offer readers and potential customers.
Don’t get me wrong – publishing quality content on a regular basis is something we all should be striving for, in one form or another, but in reality, this is never easy, is sometimes very challenging, and at times neigh-on impossible. Especially if you are the only one writing for said blog. Read More
More and more, traditional marketing strategies are either going out the window or being saved for the big boys.
Since the big boys obviously don’t need little old me writing their marketing strategy, I’m going to talk to the rest of you, rest of us anyway. How do you compete?
Content marketing has changed the game. Stop swimming and die, or in this case, stop evolving, stop adapting, stop giving great answers, and die. Read More
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