I’ve been scratching my head about how much COVID-19 related content businesses should be creating as part of their content strategy and it’s an important thing to consider whilst we’re still seeing the impact of Coronavirus. Read more
How To Stop Wasting Money On Content Marketing
How’s your content marketing going? It’s rubbish when you feel like you’re wasting money on content marketing, isn’t it? So many people out there waste so much time and money on content marketing and there’s only one thing in the world that’s going to help you out: strategy. Read more
Should You Spend Your Small Business Grant Funding On Content Marketing?
Let’s face it, the Coronavirus Crisis of 2020 has been rubbish, with business being difficult for most businesses and many businesses calling it a day. However, in the UK a number of businesses have received Small Business Grants Fund (SBGF) and Retail, Hospitality and Leisure Grant Fund (RHLGF) and we’re increasingly seeing business owners and marketers asking us if they should be spending that funding on content marketing. Read more
Why You Shouldn’t Carry Out Content Marketing And Why You Definitely Shouldn’t Work With A Content Marketing Agency
Exploring the reasons why you shouldn’t carry outy content marketing and why you shouldn’t hire a content marketing agency may seem strange coming from an SEO and content marketing agency. And it is. But, not every business should engage with content marketing and not every business should engage a content marketing agency. It’s important that we’re prepared to say that. Read more
Why Blogging Should Be The Key To Your Content Marketing Strategy
There is a lot of different types of content marketing you can carry out online, so it’s only right you’re questioning what type of content marketing you should be doing. Fundamentally though, I believe blogging should be the core and foundation of your content marketing strategy and I’m going to explain why here: Read more
Is Content Creation More Important Than Content Distribution
Inevitably, when you’re thinking about your content marketing strategy, you’re going to have to think about how much content you should be creation versus the amount of effort you should put into distributing content. And before you get to that point it’s important to explore whether content creation is the most important element of content marketing or whether content distribution is more important.Is content creation more important that content distribution Read more
Does Content Marketing Work?
As a content marketing agency, we are often asked ‘does content marketing work?’. It can seem a bit ethereal and abstract, as a concept, but we assure you it really does work.
But how does it benefit a business? And how do we know?
Well, let’s have a look.
What Trying To Rank A Page For The Term Content Marketing Agency With Blogs Alone Has Taught Me So Far
At GrowTraffic we regularly run experiments and tests to try to prove or disprove a hypothesis and we often have to rerun the same tests due to the changing nature of search.
One hypothesis we had is it’s possible to rank a webpage using links and specific anchor text from multiple new blog posts without carrying out any external link building. We’ve tested this before in past but it’s come to a point where we have to test it again.
I wanted to rank a page for the phrase content marketing agency, which is the ongoing strategy we focus our services on, so I thought this was a great opportunity to retest whether using exact match keywords from new blogs would rather the money page for the phrase content marketing agency. Read more
Is My Content Marketing Agency Any Good?
When it comes to content marketing agencies there are plenty around but after you’ve signed up to use one you can often be left asking yourself the question “is my content marketing agency any good?”
You’ve probably set off on your content marketing journey with your new agency and hopefully, they are delivering content but you still might not be confident or sure about them.
When it comes to working with different content marketing agencies I’ve been there. I moved GrowTraffic from a purely SEO-focused agency towards becoming a content marketing agency in 2013, however, I’ve also spent my time working as the Head of Marketing in several tech-businesses and in those roles I’ve brought on my fair share of content marketing agencies. I’ve worked with some great ones and I’ve worked with some that I found managing shall we say, challenging.
To help you if you’re starting to question your content marketing agency we’ve put together some points to think about. If by the end of this blog you’ve decided they aren’t up to much it’s probably time to find a new content marketing agency to work with. Read more
How To Choose A Content Marketing Agency
So everyone knows people are increasingly buying products and services online, but you should also know everyone is increasingly marketing their products and services online and this and if you’re a business owner or a marketer you’re going to need a good combination of marketing tactics in order to attract your customers. Inevitably, content marketing is going to make up a chunky bit of your marketing output. For most businesses, it’s necessary at some point to get outside help when it comes to content marketing, either from a content marketing consultant or from a content marketing agency. But, how do you choose a content marketing agency? Read more