Converting website visitors is simply getting a user to do what you want them to do! For example, a retailer may want a visitor to make a purchase. A B2B service provider may just want the user to get in touch. If your website aims to provide resources, then you may want visitors to read certain material first.
You get the picture – you set a goal and then try to get visitors to reach them.
There are so many amazing tools for content marketing. So many that it can be tricky knowing what to use and when. Read more
Content marketing should be the cornerstone of your digital marketing strategy. Time and time again, Google has made it clear that if you want your website to rank, you need to be uploading relevant, quality content. Read more
Fancy a career in content marketing? Read on to find out what skills you will need to create awesome content, find your dream job, and live happily ever after.
Cast your mind back to 2010 – One Direction formed, David Cameron became Prime Minister and it was relatively easy to ‘cheat’ SEO. All three were terrible things but as an SEO, I’m going to focus on the last.
Coming up with informative and relevant blog topics (that are actually enjoyable to read) is challenging at the best of times. But finding blog content ideas that convert is a whole other kettle of fish. Read more
We’re often asked what type of content is best. This applies to both social media and website content. When someone asks what type of content is best, what they’re usually asking is; what will bring me the most traffic or get me noticed?
Topical and evergreen content can both significantly increase traffic on your website or generate interest on your social media channels. The big difference is the longevity and sustainability of the interest you attract.
Having an online presence is crucial for any business, but more so for a tech company. Read more
Content marketing helps brands to get their message out there, while at the same time improving SEO and growing its digital presence. When considering SEO and how their content marketing efforts can benefit their website’s rankings, many content marketers focus on backlinks and link building. Read more
Ey up! Are tha looking fur a proper Yorkshire content marketing agency? Or do you need a Lanky speaking agency?
Of course, it shouldn’t matter where your content marketing agency is based – a good content creator can write in any style, dialect, or tone of voice. As a content marketing agency with offices in Yorkshire and Lancashire – both with ‘native’ speakers and a wealth of knowledge about their areas, it’s only natural we have wondered ourselves; is there a difference between our content writers between the offices? If so, is it of any benefit? And, seen as we’re a ‘northern’ content marketing agency collectively, how do we hold up against the boyos from down south?
