Content marketing is a big deal. Within the digital marketing world, content is king – or so the saying goes (actually it’s more of a mantra) but anyway… Statistics show that 91% of B2B marketers use content marketing. Read more
How much should I plan to spend on SEO? It’s a question business owners and marketing managers are faced with every day. Unfortunately, there isn’t a quick answer. It’s kind of like how long is a piece of string. Read more
If you’re looking for a content calendar template for your 2020 content marketing efforts then look no further. Read more
“Is our marketing successful?”
An incredibly vague question but one you will have no doubt been asked as a marketing manager or executive. I know I have, and since a rookie mistake early on, I’ve learnt to always have something on hand, ready to share at a moments notice.
Let’s face it – digital marketing is a must for most businesses. In the age of digital marketing, traditional marketing has long been pushed aside. Gone are the days of lengthy newspaper ads and the Yellow Pages – how great were the Yellow Pages?! Albeit not exactly environmentally friendly…
Anyway, as I was saying, digital marketing strategies such as social media, SEO, content marketing, email marketing, PPC and video marketing are being used now more than ever. Read more
One thing it is pretty safe to say is that content marketing is a good thing and that content marketing with a strategy is even better.
But is every form of content marketing strategy suitable for every type of business and if not, then what content marketing strategies work in different sectors?Read more
So, you’re wondering if you should be including seasonal content in your content marketing strategy? Well, you’ve come to the right place. In this blog, we’re going to outline what seasonal content is, how it can benefit your business and how you can include it in your content marketing strategy.Read more
So your boss has told you that you need to start doing some content marketing, but he also wants to see regular reports and a clear ROI from your marketing spend.
What are you going to do?
Surely, as everyone knows, content marketing has a low ROI; it’s never going to get you the big bang for your buck that you need to demonstrate in a short space of time?!?
Well, that might just be where you’re wrong.Read more
In this blog, we’re going to outline the importance of tailoring your content to each stage of the buyer’s journey. We will highlight the benefits of writing content specifically for the consideration stage and provide tips on how to create content for the consideration stage of the buying cycle.Read more
So apart from GrowTraffic, I’ve worked as a marketer, marketing manager and head of marketing in several businesses during my sixteen years as a corporate marketer and over those years I’ve had to fight over and over again to get management to buy in and invest in content marketing.
As a marketer, you’ll understand the benefits of content marketing. But how do you go about convincing your senior management team?Read more