Why Blogging Should Be The Key To Your Content Marketing Strategy
Why Blogging Should Be The Key To Your Content Marketing Strategy

There is a lot of different types of content marketing you can carry out online, so it’s only right you’re questioning what type of content marketing you should be doing. Fundamentally though, I believe blogging should be the core and foundation of your content marketing strategy and I’m going to explain why here: Read more

What Trying To Rank A Page For The Term Content Marketing Agency With Blogs Alone Has Taught Me So Far
What Trying To Rank A Page For The Term Content Marketing Agency With Blogs Alone Has Taught Me So Far

At GrowTraffic we regularly run experiments and tests to try to prove or disprove a hypothesis and we often have to rerun the same tests due to the changing nature of search.

One hypothesis we had is it’s possible to rank a webpage using links and specific anchor text from multiple new blog posts without carrying out any external link building. We’ve tested this before in past but it’s come to a point where we have to test it again.

I wanted to rank a page for the phrase content marketing agency, which is the ongoing strategy we focus our services on, so I thought this was a great opportunity to retest whether using exact match keywords from new blogs would rather the money page for the phrase content marketing agency. Read more

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