You are designing and creating this new website and business, but unfortunately, you are having a rather hard time getting the correct number of leads and visitors that the main page is your landing page.
Converting website visitors is simply getting a user to do what you want them to do! For example, a retailer may want a visitor to make a purchase. A B2B service provider may just want the user to get in touch. If your website aims to provide resources, then you may want visitors to read certain material first.
You get the picture – you set a goal and then try to get visitors to reach them.