Don’t Scrimp On The Content

(This article was originally written and published in May 2014)

Don't Scrimp On The Content!

 

OK, so you’ve paid your fancy web designer a small fortune and you’ve got the whizziest website on the World Wide Web, but your sales haven’t increased and your boss thinks you’re crazy for wasting all that money. Don’t panic! There’s one simple thing you can change to instantly improve your snazzy new website; the content.

 

Whether it’s content or copywriting, it needs to be good and it needs to be plentiful. Yes, a website needs to look good and it always helps to be innovative, but what you say on your website is even more important than how it looks. As the research is now proving, without well written, relevant and regularly updated content your website will fail to climb in the rankings or to produce those all important conversations. Read more

Reasons Why Bigging-Up Your Competitors Is A Good Idea

Bigging Up The Competition 1

Yesterday, I read a really interesting blog post on Search Engine Journal by Tom Demers entitled 5 Reasons Why It’s OK To Mention Competitors In Your Content. Funnily enough, this post struck an instant chord with me, as it almost word for word echoed a conversation I had with one of my clients a week or so ago. So, I thought I’d share it with you so that you can see just how right Tom Demers is about this very valid point!

 

As the title of the blog suggests, Tom’s post listed 5 reasons why writing about your competitors in your content marketing can be a positive thing; I obviously don’t want to go over everything again that Tom wrote, as he made his points very eloquently and you’re perfectly capable of reading it for yourself. Instead, I’ll give you Tom’s reason’s summarised and then relate them to my client and the answers I gave her.  Read more

On Yer Bike!

A couple of months ago, GrowTraffic were doing a little bit of networking at our local Shout! Network Group and we were fortunately enough to hear a talk by Wendy Bell from Lancashire County Council (LCC) about the council’s Sustainable Travel Grants, which had recently become available to businesses in the East Lancashire Area. We thought ‘we could do with a bit of that’, so we applied and – guess what? We were granted a Sustainable Travel Grant! Fantastic.  Read more

Got A Budget? You Can Still Do Content Marketing!

Building your business empire is costly and it’s getting more so. There are so many new and so called ‘essential’ elements being thrown at small to medium business owners every day that require more attention and, above all, more money. Unfortunately, your marketing content is not the least of these; and it’s a beast that keeps on growing. Read more

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