Keyword density is incredibly important for SEO (Search Engine Optimisation). Over the years the importance and effect of keyword density have changed drastically. In the Pre Panda era, you could essentially ‘spam’ your webpage with your keyword and your page stood a chance of ranking. Read more
Readability is an important factor for Search Engine Optimisation (SEO) and could improve your rankings in the search results.
Readability is a known ranking when it comes to uploading your content to your website, more specifically when uploading to WordPress with the Plugin of Yoast SEO. If you haven’t used it before or are not aware, Yoast is a feature, with the help of mysterious algorithms that rank the reading difficulty of a piece of writing. Read more
GrowTraffic is a digital marketing and SEO agency so you might be surprised that we spend a fair amount of time thinking about the question of ethics in sales techniques, however, we have to because the goal of much of the copy we create is geared towards converting customers. Understanding sales is essential for this process.Read more
So you’ve employed an SEO Copywriter to start producing blogs for your website in order to boost your website’s traffic, and thus get you more new customers.
Good move; you’re already on the right step to grabbing those top rankings for your keywords on Google!
But how can you tell if the blogger you’ve employed to write your blogs is any good? Well, luckily for you, there are a couple of key benchmarks that will help you tell whether your SEO Copywriter is da bomb, such as whether or not your blogs are uploaded on time, whether the spelling, grammar and punctuation is correct, and whether your copywriter is writing about the type of subjects that will interest your audience.Read more
Can you remember when search engines first arrived, way back in the 90s?
Obviously, if you’re one of today’s modern millennials, this event will not even have registered on your radar – you were probably still in nappies back in the 90s.
However, for those of us who are slightly older (should we say 30-something, to be kind?), the arrival of the first search engines was an important step. For those of us who later went on to become SEOs, it was a seminal moment. Well, it would have been, if we’d been paying attention at the time.Read more
As a good SEO Copywriter, I blinking love blogs and blogging. I love writing them, I love reading them, I love sharing them on social media, I love what they can do for your website and your business.
But I understand completely that not everyone ‘gets’ blogging. It’s a strange thing, I know.
Why will writing blogs help my website? Why will writing blogs grow my business? We hear it all the time from our potential clients. And I can see the disconnect – why exactly should writing 1000 words every week grow your bottom line?Read more
I was reading an email yesterday from someone who shall remain nameless and it was, quite frankly, terrible.
The sentences were too long, the grammar was incorrect, it read terribly. In fact, it didn’t just read terribly, it was impossible to read. By the time you’d got to the end of one sentence, you’d forgotten what it was all about. Or why you were even there in the first place. Or what your name was.
Now, to be fair, the email hadn’t been written with the intention of being used for any marketing purposes; it was a personal email. In fact, it was technically a HR document, sent with the need to be legally binding.
Nevertheless, it got me thinking about the way people write and what they want their reader to do with that piece of written information. Read more