Tag

copywriting

February 14, 2019
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GrowTraffic Blog Post SEO Copywriting For Voice Search Title Graphic

How Do I Write SEO Web Copy For Voice Search?

By | Blog, Content Marketing, SEO | No Comments

Can you remember when search engines first arrived, way back in the 90s?

Obviously, if you’re one of today’s modern millennials, this event will not even have registered on your radar – you were probably still in nappies back in the 90s.

However, for those of us who are slightly older (should we say 30-something, to be kind?), the arrival of the first search engines was an important step. For those of us who later went on to become SEOs, it was a seminal moment. Well, it would have been, if we’d been paying attention at the time.

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January 24, 2019
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How Much Does A Blog Cost Title Graphic

How Much Should I Pay For A Blog?

By | Blog, Content Marketing | No Comments

As a good SEO Copywriter, I blinking love blogs and blogging. I love writing them, I love reading them, I love sharing them on social media, I love what they can do for your website and your business.

But I understand completely that not everyone ‘gets’ blogging. It’s a strange thing, I know.

Why will writing blogs help my website? Why will writing blogs grow my business? We hear it all the time from our potential clients. And I can see the disconnect – why exactly should writing 1000 words every week grow your bottom line?

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November 6, 2018
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does grammar matter to SEO title graphic

Does Grammar Matter To SEO?

By | Search Engines | No Comments

I was reading an email yesterday from someone who shall remain nameless and it was, quite frankly, terrible.

The sentences were too long, the grammar was incorrect, it read terribly. In fact, it didn’t just read terribly, it was impossible to read. By the time you’d got to the end of one sentence, you’d forgotten what it was all about. Or why you were even there in the first place. Or what your name was.

Now, to be fair, the email hadn’t been written with the intention of being used for any marketing purposes; it was a personal email. In fact, it was technically a HR document, sent with the need to be legally binding.

Nevertheless, it got me thinking about the way people write and what they want their reader to do with that piece of written information.  Read More

October 30, 2018
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5 Scary Halloween SEO Almost Facts

5 Scary SEO (Almost) Facts For Halloween

By | Blog, Content Marketing, Search Engines, SEO | One Comment

It’s Halloween.

I have to write a blog post.

So, because I’m a good content marketer and I know how to link my content to the calendar dates – no matter how tenuous that link may be – I’m naturally going to give you a ‘Scary SEO Facts for Halloween’ blog post.

The trouble is, that whilst you can find loads of such posts already online, they’re not actually that easy to write. Or at least, not without massive caveats.

And you know why that is? It’s because SEO is not a fact based discipline. And that makes it very hard to write a blog about the SEO facts!  Read More

September 4, 2018
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Content Audit Guest Post Title Graphic

How To Do A Content Audit (And Why You Should)

By | Blog, Guest Post | No Comments

If you run a blog, if your business website has a blog, or if you have ever toyed with the idea of starting a blog, you have likely adopted the maxim of “publish quality and publish often”. Which comes as no surprise, as the world wide web is simply teeming with articles instructing you to do just that: publish blog posts regularly, so as to always have something new to offer readers and potential customers.

Don’t get me wrong – publishing quality content on a regular basis is something we all should be striving for, in one form or another, but in reality, this is never easy, is sometimes very challenging, and at times neigh-on impossible. Especially if you are the only one writing for said blog.  Read More

August 28, 2018
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Sisters are doing it for themselves. Women in SEO

Sisters Are Doing It For Themselves: Women In SEO

By | Blog, Content Marketing, Thoughts | No Comments

Are you singing the song yet? If you’re not, you should be! Aretha should be blaring out in your ears as loud as possible. Go on, sing it loudly. Let that woman stare at you.

OK, that’s enough. Don’t get carried away.

Because, difficult as it is to believe, I’m not just writing this blog post as a tribute to the late, great Aretha Franklin. Although I probably should be; she deserves it.

But no, on this occasion, I’m writing about the fact that we, the GrowTraffic dream team, are a group of four women, fighting our corner in a very male dominated world. We’re independent women in SEO. And we love it.  Read More

July 31, 2018
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Website Content, Web Content, Online Content, Blogging, Blog Content, SEO Content, SEO Copywriting, Copywriting, SEO, Search Engine Optimisation Copywriting, Website Copywriting, Good Content V Bad Content, Good Online Content, Good SEO Copywriting

Why Do I Need Good Content On My Website?

By | Content Marketing, Search Engines, Thoughts | No Comments

Now I don’t know if you’ve noticed this or not (it’s not as though I bang on about it much!) but I’m an SEO Copywriter by trade. My job title might be Managing Director now, but having come from a previous life as a freelance copywriter, before I got dragged into the crazy world of GrowTraffic and SEO, copywriting is pretty much what I’m obsessed with.

Which is why all my blogs are about copywriting. You might have perceived the theme?  Read More

July 11, 2018
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How To Create and Maintain Great Content for Your Website

By | Content Marketing | No Comments

The website is all good to go, the pages are well optimised, the product pictures look great and the E-Commerce shop is waiting for customers to spend their money and generate sales. It’s all very exciting, you have spent ages planning and setting up a business and you’ve depleted your hard-earned savings on having a professional website built.

But what do you do about keeping your content fresh once the website is launched? Content is King after all, and it’s a huge factor in those all-important SEO rankings that ensure your website comes out on top in the Google search.

Well you plan. That’s what. You plan your content like you plan everything else to stay well organised and on top of your game.

Want to know how to plan content for your website? Read On… Read More

May 22, 2018
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Blogging, Blogs, Content Marketing, SEO Copywriting, Copywriting

What Are The Benefits of Blogging?

By | Content Marketing, SEO, Social Media Marketing, Thoughts | No Comments

What Is A Blog?

This week’s blog is about guess what? Blogging!

Which kind of makes sense, seeing as I have been writing blogs for  Grow Traffic for a few weeks now, and I haven’t really understood the benefits, other than to indulge my love of writing for my favourite SEO company, and get paid for the privilege! Win win I say! 

But before we look at the benefits of blogging, who will read your blog, and how to begin if you’ve never ventured in to blogging before but want to get started, we need to look at what actually is a blog?  Read More

January 9, 2018
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SEO Copywriting Predictions, SEO Copywriting Predictions 2018, SEO Copywriting, SEO Copy, SEO, Copywriting, SEO Copywriter, Copywriter, Search Engine Optimisation, SEO Predictions 2018, SEO 2018

SEO Copywriting Predictions for 2018

By | Content Marketing, Inbound Marketing, SEO, Social Media Marketing, Thoughts | 2 Comments

Happy New Year!

Having not written a GT blog for some considerable time, I have now been given the honour of writing our first blog of 2018 – and what an honour that is! I know, you’re jealous. I would be too.

And so, as it’s the start of a shiny new year and we’re all feeling positive and looking forward to all the good things that lie ahead (come on; it’s only the second week of January…we’re still positive!), the GT team are going to take it in turns to make some predictions on what this year may have in store for each of our areas of expertise. I know, the world and his dog are doing it, just bear with us…we need the keywords! 😉

So, as copywriting – or SEO copywriting, to be more specific – is my thing, I’m going to give you my predictions for SEO copywriting and content marketing in 2018, based on the questions I’ve most been asked recently. So, whether you’ve been content marketing for years or are a content virgin, you can make sure 2018 will be the year you finally start to grow your business online.  Read More

September 16, 2015
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I hate writing content

I hate writing content!

By | Content Marketing, Search Engines | No Comments

OK – I’ve said it, I hate writing content. I’m a marketer in a world of content marketing, I’m a freelance seo consultant that spends a lot of his time writing content and I work as a brand marketing manager in my day to day role and I’ve still want to say I hate writing content. Hmmm maybe I’m overstating it, but here we go! Read More

August 22, 2015
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How to become an industry expert by writing blogs

By | Content Marketing, Google, Search Engines, SEO | No Comments

You know what all the advice out there says, write more content to offer something of value and demonstrate to your audience that you’re an expert, but what if you’re not an expert? You might think that if you’re not an expert you have no right in blogging on a subject however over the years I’ve come to believe blogging is the one of the crucial ways in which we can become experts in a subject. Read More

June 29, 2015
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Don’t Scrimp On The Content

By | Content Marketing, Inbound Marketing, Internet Marketing Recruitment | No Comments

(This article was originally written and published in May 2014)

Don't Scrimp On The Content!

 

OK, so you’ve paid your fancy web designer a small fortune and you’ve got the whizziest website on the World Wide Web, but your sales haven’t increased and your boss thinks you’re crazy for wasting all that money. Don’t panic! There’s one simple thing you can change to instantly improve your snazzy new website; the content.

 

Whether it’s content or copywriting, it needs to be good and it needs to be plentiful. Yes, a website needs to look good and it always helps to be innovative, but what you say on your website is even more important than how it looks. As the research is now proving, without well written, relevant and regularly updated content your website will fail to climb in the rankings or to produce those all important conversations. Read More

June 11, 2015
1

Reasons Why Bigging-Up Your Competitors Is A Good Idea

By | Content Marketing, Inbound Marketing, Internet Marketing Recruitment, Thoughts | No Comments

Bigging Up The Competition 1

Yesterday, I read a really interesting blog post on Search Engine Journal by Tom Demers entitled 5 Reasons Why It’s OK To Mention Competitors In Your Content. Funnily enough, this post struck an instant chord with me, as it almost word for word echoed a conversation I had with one of my clients a week or so ago. So, I thought I’d share it with you so that you can see just how right Tom Demers is about this very valid point!

 

As the title of the blog suggests, Tom’s post listed 5 reasons why writing about your competitors in your content marketing can be a positive thing; I obviously don’t want to go over everything again that Tom wrote, as he made his points very eloquently and you’re perfectly capable of reading it for yourself. Instead, I’ll give you Tom’s reason’s summarised and then relate them to my client and the answers I gave her.  Read More

May 4, 2015
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Does content marketing work?

By | Content Marketing, Google, Search Engines, SEO | No Comments

Both as an in-house marketer and as a freelance seo consultant, over the last 8 years, to a greater or lesser extent, I’ve always included a content marketing strategy in the online marketing efforts I carry out, whether it be to benefit SEO, social media marketing, to include in email marketing, or just to engage more with the audience that hits the website I’m working with. At the start of my time in online marketing nobody called it content marketing, we referred to it as online PR, or just blogging, later it become more sophisticated with other forms of content being included and it becomming more strategic and in the last few years everyone’s been calling it content marketing. Read More

October 30, 2014
1

5 Good Reasons To Use Freelancers

By | Inbound Marketing, Internet Marketing Recruitment, Thoughts | No Comments

In the interests of fair disclosure, I suppose I should probably state, before we go any further, that you’re probably not going to get a fair and balanced article here: as a Freelance Copywriter, I will admit that I may be slightly biased. Bearing that in mind, I’m about to give you 5 good reasons why hiring freelance copywriters is miles better than wasting all your money on expensive agency copywriters. See, not biased in the slightest!  Read More