Unless you’ve been living in a cave for the past 5 years, you might have noticed that there’s been a huge explosion in content marketing recently.
OK, that’s a bit of an understatement. Content marketing is everywhere now, and everyone seems to be doing it. (Which is the very reason I hope you’re doing it too, but that’s another story!) Read More
Having not written a GT blog for some considerable time, I have now been given the honour of writing our first blog of 2018 – and what an honour that is! I know, you’re jealous. I would be too.
And so, as it’s the start of a shiny new year and we’re all feeling positive and looking forward to all the good things that lie ahead (come on; it’s only the second week of January…we’re still positive!), the GT team are going to take it in turns to make some predictions on what this year may have in store for each of our areas of expertise. I know, the world and his dog are doing it, just bear with us…we need the keywords! 😉
So, as copywriting – or SEO copywriting, to be more specific – is my thing, I’m going to give you my predictions for SEO copywriting and content marketingin 2018, based on the questions I’ve most been asked recently. So, whether you’ve been content marketing for years or are a content virgin, you can make sure 2018 will be the year you finally start to grow your business online. Read More
OK – I’ve said it, I hate writing content. I’m a marketer in a world of content marketing, I’m a freelance seo consultant that spends a lot of his time writing content and I work as a brand marketing manager in my day to day role and I’ve still want to say I hate writing content. Hmmm maybe I’m overstating it, but here we go! Read More
You know what all the advice out there says, write more content to offer something of value and demonstrate to your audience that you’re an expert, but what if you’re not an expert? You might think that if you’re not an expert you have no right in blogging on a subject however over the years I’ve come to believe blogging is the one of the crucial ways in which we can become experts in a subject. Read More
(This article was originally written and published in May 2014)
OK, so you’ve paid your fancy web designer a small fortune and you’ve got the whizziest website on the World Wide Web, but your sales haven’t increased and your boss thinks you’re crazy for wasting all that money. Don’t panic! There’s one simple thing you can change to instantly improve your snazzy new website; the content.
Whether it’s content or copywriting, it needs to be good and it needs to be plentiful. Yes, a website needs to look good and it always helps to be innovative, but what you say on your website is even more important than how it looks. As the research is now proving, without well written, relevant and regularly updated content your website will fail to climb in the rankings or to produce those all important conversations. Read More
Yesterday, I read a really interesting blog post on Search Engine Journal by Tom Demers entitled 5 Reasons Why It’s OK To Mention Competitors In Your Content. Funnily enough, this post struck an instant chord with me, as it almost word for word echoed a conversation I had with one of my clients a week or so ago. So, I thought I’d share it with you so that you can see just how right Tom Demers is about this very valid point!
As the title of the blog suggests, Tom’s post listed 5 reasons why writing about your competitors in your content marketing can be a positive thing; I obviously don’t want to go over everything again that Tom wrote, as he made his points very eloquently and you’re perfectly capable of reading it for yourself. Instead, I’ll give you Tom’s reason’s summarised and then relate them to my client and the answers I gave her. Read More
About 6 months ago, I embarked upon my first project management of an SEO web build. As a Freelance SEO Copywriter, the building of websites is not usually my domain and that was a state of affairs that I was perfectly happy with, but the boss said project manage and so project manage I did. Well, I tried. Read More
Both as an in-house marketer and as a freelance seo consultant, over the last 8 years, to a greater or lesser extent, I’ve always included a content marketing strategy in the online marketing efforts I carry out, whether it be to benefit SEO, social media marketing, to include in email marketing, or just to engage more with the audience that hits the website I’m working with. At the start of my time in online marketing nobody called it content marketing, we referred to it as online PR, or just blogging, later it become more sophisticated with other forms of content being included and it becomming more strategic and in the last few years everyone’s been calling it content marketing. Read More
In the interests of fair disclosure, I suppose I should probably state, before we go any further, that you’re probably not going to get a fair and balanced article here: as a Freelance Copywriter, I will admit that I may be slightly biased. Bearing that in mind, I’m about to give you 5 good reasons why hiring freelance copywriters is miles better than wasting all your money on expensive agency copywriters. See, not biased in the slightest! Read More
I was planning to write a little blog post on Goole’s latest Penguin update and its influence on the good old backlink, but I’ve had one or two tweets in my twitter column over the past couple of days about the threat of Negative SEO so I thought, as the two are linked, I’d treat you to an article about that instead (with a heavy dose of Penguin and backlinks thrown in for good measure!). I know, don’t all thank me at once. Read More
Building your business empire is costly and it’s getting more so. There are so many new and so called ‘essential’ elements being thrown at small to medium business owners every day that require more attention and, above all, more money. Unfortunately, your marketing content is not the least of these; and it’s a beast that keeps on growing. Read More
Greetings from the Managing Director of GrowTraffic, Lancashire and Yorkshire’s finest Digital Marketing Consultancy! Even if we do say so ourselves.
From a background as a Freelance Copywriter, I have put all my efforts in to growing GrowTraffic over the past 5 years, and am now proud to see it becoming the blossoming agency it is.
Now with multiple members of the team based over multiple locations, GrowTraffic is able to offer the dedicated and targeted online marketing campaign your business needs to grow online.
We’ve done it to ourselves, so we can do it to your business too!
As an SEO Copywriter by trade, my area of speciality is in words; I can write the words you need to make sure your website soars up the rankings, whether they be on the front or the back end of your website.
I Once Was A Freelance SEO Copywriter
As a freelance SEO copywriter, I spent many years writing on a huge variety of subjects, ranging from health insurance to washing machines. Hence, I have a vast reservoir of useless knowledge on random subjects! I’m also a complete geek, so love learning, and always make sure my writing is accurate and relevant to your business.
What’s more, as a Grammar Nazi with an English degree under my belt and years of experience in a variety of writing styles, my copy is always well written with the correct spelling, punctuation and grammar. I can also tailor the tone and style of my writing – from professional and businesslike to frivolous and whimsical – to suit the needs of your customers.
Whilst I might not do as much of the day-to-day writing anyway, I have always found my background has helped me enormously in my role as MD of GT. Good copy is now the cornerstone of good SEO, and we pride ourselves on the quality of our exceptional copy.
The other benefit of my background is that, as I don’t actually come from the bizarre and secretive world of SEO, I can cut through the bullshit and tell you in plain English what you need to do to your website to improve it. No dark arts or black magic, just good, solid advice and practical help.
I Do Other Things Besides GrowTraffic
I’m fairly sure I spend the majority of my life working on or for GrowTraffic but, on the rare occasions I’m not sat at my laptop, I’ll probably be out in the field playing with my horses.
We’re lucky to live in a very cold and drafty ramshackle old farmhouse on the edge of the moors, with hundreds of animals and plenty of dirt. I am married to Simon Dalleyand we have one son, Leon.
Please Contact Me
If you’d like to get in touch to speak to me about anything to do with GrowTraffic – or horses – then please do! You can contact me by phone on 07495 181 007 or drop me an email at email@example.com.
I’m also usually out and about networking around Bacup and the surrounding community, why not come along to one of the following groups and spread the word about your business at the same time? You can usually find me at Valley at Work, BoB Clubs or 4Networking.
Alternatively, you can just follow me on good old social media, to get all the latest news and updates on SEO and copywriting. Find me on Facebook, Twitter or LinkedIn and say ‘hi’!
Ok, so you’ve paid your fancy web designer a small fortune and you’ve got the whizziest website on the World Wide Web, but your sales haven’t increased and your boss thinks you’re crazy for wasting all that money. Don’t panic! There’s one simple thing you can change to instantly improve your snazzy new website; the content. Read More
I thought I’d come up with a list of the leading SEOs in the UK. This is a bit more tricky than you’d think and I’ve had to have a bit of a play around with the results to get this list together. Read More
This is the next SEO technique that Google appears to be going after (or has gone after big style in the last couple of months). A blog network is a group of blogs – normally bog standard wordpress installs, with basic wordpress templates and lots of content. Generally this content is generated explicitly for the purposes of creating links back to a website. Read More
I’ve been writing copy for years, all my working life in fact, I’ve written copy for ads, I’ve written brochure content, I’ve written articles for magazines and newsletters (at one point I was a part time journalist), press releases and I’ve written a lot of content for websites.
It’s only because the marketing work I did so early on in my career that I’m a search marketer, without that focus on content I may never have had the drive to work with copy.
For years now I’ve been working with people who tell me text is about to be dumped from the internet but at the end of the day it remains. Copy is still an essential element of any website, text and copy are actually becomming more important when you take into account social media marketing.
I hadn’t really mentioned copywriting services through this website however after looking at my skill set I think it’s an important part of what I do, my freelance seo copywriter page is now ranking on the second page of Google, let’s see what a bit of focus on perfecting this page will do. Fingers crossed.
Good content is always the foundation to what I do, it’s what I’ve done all my working life and as such I think it’s important I concentrate on being a marketing orientated copywriting search marketer.
Given all the changes that have been made in search marketing over the years, particularly the algorithm changes implemented by Google, having well written, informed and interesting content on your website is the single most important thing you can do to help your ranking position.
More than that, your content not only needs to be good, but it needs to be plentiful and it needs to be fresh, relevant and updated regularly. The market that your business operates in will determine how often your content needs to be refreshed or added to, but generally speaking, we’re now advising our clients to add new content to their websites at least weekly and more frequently if they can manage it.
This is where freelance SEO copywriters come in. We’re acutely aware that most business owners don’t have the time or the resources to update their content as often as it needs; let’s face it, most employers and their employees are already working at full capacity.
If this sounds familiar, then you need an experienced SEO copywriter who can pen and upload quality content to your website at an affordable rate and on a regular basis.
Freelance SEO Copywriters
SEO Copywriting is what we at GrowTraffic do and it’s what we love. Between us, we have written an awful lot of content over the years for a range of businesses and we are experts at penning interesting yet tailored copy that will help your website reach new audiences and grow your presence online.
All our copy is carefully crafted to help your website perform to its maximum potential; that means ranking you as highly as possible from the strength of the page copy alone. Ranking your page highly means traffic, which in turn means conversions for your business; in a nutshell, the more people are visiting your site, the more money you are going to make.
Freelance Copywriting Expertise
Our experience as Freelancer SEO Copywriters also means that we have a deep understanding of how great content works; by creating a number of features and benefits within the text, including subtly placed calls to action, we can lead the reader to a certain place or encourage them to undertake a certain action, such as purchasing your product or signing up to your newsletter. By engaging with your customers in this way, we hope to persuade them to interact with your company and your website, thereby growing your customer base and again increasing your sales.
Rachel is GrowTraffic’s Copywriting Guru and has an unsurpassed ability to pen neatly crafted copy that gets results, guaranteed.
Here, Rachel discusses her role as an SEO Copywriter;
“Copywriting is something that I have been doing for a long time now and it’s something that I love, but I decided a few years ago that SEO Copywriting is an area that I particularly enjoy and so I decided to specialise in that.
SEO Copywriting is slightly different from normal Copywriting, as it means that I have to craft my text carefully in order to meet a certain outcome i.e. getting the person reading my text to engage with me and go with what I’m asking them to do. That takes a certain level of skill that I like to think I’ve honed over the years.
The role of a Freelance Copywriter doesn’t stop with the copywriting, however; here at GrowTraffic we never just say “here’s your 500 words, see you next time”! Instead, once your copy is live, I will promote it via social media and other channels to ensure that someone is actually reading it and then monitor its performance so that we can improve in the future, should we need to.
Ultimately, our role is to help you grow your business online so, whatever sector you are in, GrowTraffic will always write the best possible seo orientated copy that we can. With your help we’ll become experts in the sector that you operate in, conducting thorough research before starting the copywriting process so that your content is on-message and on-trend.” Rachel Weinhold
Negotiable Copywriting Fees
We may be able to negotiate on price depending on the amount of copywriting you require and the time-scales of the project, but please bear in mind we’re native English, UK-based freelance SEO copywriters.
Whatever your requirements, please get in touch with us; we are always happy to have a chat with you about your SEO Copywriting needs.
Please get in touch either by phoning Rachel on 07495 181007 or by using the contact form on the website.