Tag

copywriting

How To Create and Maintain Great Content for Your Website

By | Content Marketing | No Comments

The website is all good to go, the pages are well optimised, the product pictures look great and the E-Commerce shop is waiting for customers to spend their money and generate sales. It’s all very exciting, you have spent ages planning and setting up a business and you’ve depleted your hard-earned savings on having a professional website built.

But what do you do about keeping your content fresh once the website is launched? Content is King after all, and it’s a huge factor in those all-important SEO rankings that ensure your website comes out on top in the Google search.

Well you plan. That’s what. You plan your content like you plan everything else to stay well organised and on top of your game.

Want to know how to plan content for your website? Read On… Read More

Blogging, Blogs, Content Marketing, SEO Copywriting, Copywriting

What Are The Benefits of Blogging?

By | Content Marketing, SEO, Social Media Marketing, Thoughts | No Comments

What Is A Blog?

This week’s blog is about guess what? Blogging!

Which kind of makes sense, seeing as I have been writing blogs for  Grow Traffic for a few weeks now, and I haven’t really understood the benefits, other than to indulge my love of writing for my favourite SEO company, and get paid for the privilege! Win win I say! 

But before we look at the benefits of blogging, who will read your blog, and how to begin if you’ve never ventured in to blogging before but want to get started, we need to look at what actually is a blogRead More

SEO Copywriting Predictions, SEO Copywriting Predictions 2018, SEO Copywriting, SEO Copy, SEO, Copywriting, SEO Copywriter, Copywriter, Search Engine Optimisation, SEO Predictions 2018, SEO 2018

SEO Copywriting Predictions for 2018

By | Content Marketing, Inbound Marketing, SEO, Social Media Marketing, Thoughts | 2 Comments

Happy New Year!

Having not written a GT blog for some considerable time, I have now been given the honour of writing our first blog of 2018 – and what an honour that is! I know, you’re jealous. I would be too.

And so, as it’s the start of a shiny new year and we’re all feeling positive and looking forward to all the good things that lie ahead (come on; it’s only the second week of January…we’re still positive!), the GT team are going to take it in turns to make some predictions on what this year may have in store for each of our areas of expertise. I know, the world and his dog are doing it, just bear with us…we need the keywords! 😉

So, as copywriting – or SEO copywriting, to be more specific – is my thing, I’m going to give you my predictions for SEO copywriting and content marketing in 2018, based on the questions I’ve most been asked recently. So, whether you’ve been content marketing for years or are a content virgin, you can make sure 2018 will be the year you finally start to grow your business online.  Read More

I hate writing content

I hate writing content!

By | Content Marketing, Search Engines | No Comments

OK – I’ve said it, I hate writing content. I’m a marketer in a world of content marketing, I’m a freelance seo consultant that spends a lot of his time writing content and I work as a brand marketing manager in my day to day role and I’ve still want to say I hate writing content. Hmmm maybe I’m overstating it, but here we go! Read More

How to become an industry expert by writing blogs

By | Content Marketing, Google, Search Engines, SEO | No Comments

You know what all the advice out there says, write more content to offer something of value and demonstrate to your audience that you’re an expert, but what if you’re not an expert? You might think that if you’re not an expert you have no right in blogging on a subject however over the years I’ve come to believe blogging is the one of the crucial ways in which we can become experts in a subject. Read More

Don’t Scrimp On The Content

By | Content Marketing, Inbound Marketing, Internet Marketing Recruitment | No Comments

(This article was originally written and published in May 2014)

Don't Scrimp On The Content!

 

OK, so you’ve paid your fancy web designer a small fortune and you’ve got the whizziest website on the World Wide Web, but your sales haven’t increased and your boss thinks you’re crazy for wasting all that money. Don’t panic! There’s one simple thing you can change to instantly improve your snazzy new website; the content.

 

Whether it’s content or copywriting, it needs to be good and it needs to be plentiful. Yes, a website needs to look good and it always helps to be innovative, but what you say on your website is even more important than how it looks. As the research is now proving, without well written, relevant and regularly updated content your website will fail to climb in the rankings or to produce those all important conversations. Read More

Reasons Why Bigging-Up Your Competitors Is A Good Idea

By | Content Marketing, Inbound Marketing, Internet Marketing Recruitment, Thoughts | No Comments

Bigging Up The Competition 1

Yesterday, I read a really interesting blog post on Search Engine Journal by Tom Demers entitled 5 Reasons Why It’s OK To Mention Competitors In Your Content. Funnily enough, this post struck an instant chord with me, as it almost word for word echoed a conversation I had with one of my clients a week or so ago. So, I thought I’d share it with you so that you can see just how right Tom Demers is about this very valid point!

 

As the title of the blog suggests, Tom’s post listed 5 reasons why writing about your competitors in your content marketing can be a positive thing; I obviously don’t want to go over everything again that Tom wrote, as he made his points very eloquently and you’re perfectly capable of reading it for yourself. Instead, I’ll give you Tom’s reason’s summarised and then relate them to my client and the answers I gave her.  Read More

Does content marketing work?

By | Content Marketing, Google, Search Engines, SEO | No Comments

Both as an in-house marketer and as a freelance seo consultant, over the last 8 years, to a greater or lesser extent, I’ve always included a content marketing strategy in the online marketing efforts I carry out, whether it be to benefit SEO, social media marketing, to include in email marketing, or just to engage more with the audience that hits the website I’m working with. At the start of my time in online marketing nobody called it content marketing, we referred to it as online PR, or just blogging, later it become more sophisticated with other forms of content being included and it becomming more strategic and in the last few years everyone’s been calling it content marketing. Read More

5 Good Reasons To Use Freelancers

By | Inbound Marketing, Internet Marketing Recruitment, Thoughts | No Comments

In the interests of fair disclosure, I suppose I should probably state, before we go any further, that you’re probably not going to get a fair and balanced article here: as a Freelance Copywriter, I will admit that I may be slightly biased. Bearing that in mind, I’m about to give you 5 good reasons why hiring freelance copywriters is miles better than wasting all your money on expensive agency copywriters. See, not biased in the slightest!  Read More

What’s All This About Negative SEO?

By | Google, Search Engines, SEO, Thoughts | No Comments

I was planning to write a little blog post on Goole’s latest Penguin update and its influence on the good old backlink, but I’ve had one or two tweets in my twitter column over the past couple of days about the threat of Negative SEO so I thought, as the two are linked, I’d treat you to an article about that instead (with a heavy dose of Penguin and backlinks thrown in for good measure!). I know, don’t all thank me at once. Read More

Got A Budget? You Can Still Do Content Marketing!

By | Content Marketing, Google, Inbound Marketing, Search Engines, SEO | No Comments

Building your business empire is costly and it’s getting more so. There are so many new and so called ‘essential’ elements being thrown at small to medium business owners every day that require more attention and, above all, more money. Unfortunately, your marketing content is not the least of these; and it’s a beast that keeps on growing. Read More

Rachel Weinhold

By | Uncategorized | 7 Comments

 

Greetings from the Managing Director of GrowTraffic, Lancashire and Yorkshire’s finest Digital Marketing Consultancy! Even if we do say so ourselves.

From a background as a Freelance Copywriter, I have put all my efforts in to growing GrowTraffic over the past 5 years, and am now proud to see it becoming the blossoming agency it is.

Now with multiple members of the team based over multiple locations, GrowTraffic is able to offer the dedicated and targeted online marketing campaign your business needs to grow online.

We’ve done it to ourselves, so we can do it to your business too!

As an SEO Copywriter by trade, my area of speciality is in words; I can write the words you need to make sure your website soars up the rankings, whether they be on the front or the back end of your website.

 

I Once Was A Freelance SEO Copywriter

 

As a freelance SEO copywriter, I spent many years writing on a huge variety of subjects, ranging from health insurance to washing machines. Hence, I have a vast reservoir of useless knowledge on random subjects! I’m also a complete geek, so love learning, and always make sure my writing is accurate and relevant to your business.

What’s more, as a Grammar Nazi with an English degree under my belt and years of experience in a variety of writing styles,  my copy is always well written with the correct spelling, punctuation and grammar. I can also tailor the tone and style of my writing – from professional and businesslike to frivolous and whimsical – to suit the needs of your customers.

Whilst I might not do as much of the day-to-day writing anyway, I have always found my background has helped me enormously in my role as MD of GT. Good copy is now the cornerstone of good SEO, and we pride ourselves on the quality of our exceptional copy.

The other benefit of my background is that, as I don’t actually come from the bizarre and secretive world of SEO, I can cut through the bullshit and tell you in plain English what you need to do to your website to improve it. No dark arts or black magic, just good, solid advice and practical help.

 

I Do Other Things Besides GrowTraffic

 

I’m fairly sure I spend the majority of my life working on or for GrowTraffic but, on the rare occasions I’m not sat at my laptop, I’ll probably be out in the field playing with my horses.

We’re lucky to live in a very cold and drafty ramshackle old farmhouse on the edge of the moors, with hundreds of animals and plenty of dirt. I am married to Simon Dalley and we have one son, Leon.

Please Contact Me

 

If you’d like to get in touch to speak to me about anything to do with GrowTraffic – or horses – then please do! You can contact me by phone on 07495 181 007 or drop me an email at rw@growtraffic.co.uk.

I’m also usually out and about networking around Bacup and the surrounding community, why not come along to one of the following groups and spread the word about your business at the same time? You can usually find me at Valley at Work, BoB Clubs or 4Networking.

Alternatively, you can just follow me on good old social media, to get all the latest news and updates on SEO and copywriting. Find me on Facebook, Twitter or LinkedIn and say ‘hi’!

Why Google Dislikes Blog Networks?

By | Google, Inbound Marketing, Search Engines, SEO, Thoughts | No Comments

This is the next SEO technique that Google appears to be going after (or has gone after big style in the last couple of months). A blog network is a group of blogs – normally bog standard wordpress installs, with basic wordpress templates and lots of content. Generally this content is generated explicitly for the purposes of creating links back to a website. Read More

Thinking about copywriting and SEO

By | Search Engines, SEO, Thoughts | One Comment

I’ve been writing copy for years, all my working life in fact, I’ve written copy for ads, I’ve written brochure content, I’ve written articles for magazines and newsletters (at one point I was a part time journalist), press releases and I’ve written a lot of content for websites.

It’s only because the marketing work I did so early on in my career that I’m a search marketer, without that focus on content I may never have had the drive to work with copy.

For years now I’ve been working with people who tell me text is about to be dumped from the internet but at the end of the day it remains. Copy is still an essential element of any website, text and copy are actually becomming more important when you take into account social media marketing.

I hadn’t really mentioned copywriting services through this website however after looking at my skill set I think it’s an important part of what I do, my freelance seo copywriter page is now ranking on the second page of Google, let’s see what a bit of focus on perfecting this page will do. Fingers crossed.

Good content is always the foundation to what I do, it’s what I’ve done all my working life and as such I think it’s important I concentrate on being a marketing orientated copywriting search marketer.

My New Poetry Site Goes Live

By | SEO, Thoughts, Web Design | One Comment

Ok in this masculine world of high flying business, it’s probably not fashionable to admit that from time to time I write poetry!

I realise that my poetry is probably only entry level amateur stuff but I’ve come to think that if I don’t put things out there for people to see, I’ll never be forced to make myself better.

Read More

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