I’ve been scratching my head about how much COVID-19 related content businesses should be creating as part of their content strategy and it’s an important thing to consider whilst we’re still seeing the impact of Coronavirus. Read more
Let’s face it, the Coronavirus Crisis of 2020 has been rubbish, with business being difficult for most businesses and many businesses calling it a day. However, in the UK a number of businesses have received Small Business Grants Fund (SBGF) and Retail, Hospitality and Leisure Grant Fund (RHLGF) and we’re increasingly seeing business owners and marketers asking us if they should be spending that funding on content marketing. Read more
Everyone can see the impact the COVID-19 Crisis has had on the economy and the wider landscape. A lot of businesses are going to close and a lot of people are going to be unemployed because of this. But, doesn’t everyone know now is the time to step up their marketing activities and start new ventures?
We thought we’d take a look at what the search trends for various digital marketing topics and search queries look like, which I think should provide an indication about what marketing professionals and business owners are turning to – or will turn to – after this crisis and the lockdown is over.
The figures and charts below are from Google Trends and represent search trends in the UK only. It’s worth noting I’m interested in search trends for search terms and not for search topics.
We are now weeks into the COVID-19 Crisis. This pandemic has seen the whole country and most of the world shut down to prevent the spread of the coronavirus.
Death tolls from the disease vary depending on the source. We can be sure there are going to be hundreds of thousands of people who have died from this disease (perhaps millions if you believe some of the unofficial reports coming out of China) and it’s almost certain the final death toll will be well into the millions.
But it’s the impact it’s had on the lives of billions of people all around the world that should be of interest to marketers right now. Read more
Just about every business is currently trying to work out what they’re going to do with their marketing during the Coronavirus Crisis. Fortunately, ever digital marketing guru and their dog has been more than happy to share their advice. Read more
Picture the scene; two weeks ago Rachel and I were at Rossendale’s Mayor’s Ball, which is an annual black-tie event held by our local council to celebrate the mayor’s year in office. We didn’t have a care in the world. GrowTraffic was flying, we had money in the bank and a couple of property deals on the go. Two weeks later it seems like the whole world has diametrically shifted; our digital marketing agency has had some serious setbacks and a lot of things are going to need to change. Read more
Over the past few weeks, we have all had to drastically change our lives and this includes how much we spend, so you may be seeing less digital marketing because of coronavirus, but this may not be what it seems… Read more
Let’s face it, global pandemics are a bad thing. But, despite Twitter saying: “coronavirus is not a marketing opportunity” – if you’re a marketer or a business owner, it’s time to view the coronavirus lockdown as an opportunity to outsmart your competition and put the foundations in for serious future growth. Read more