What Boaty McBoatface tells us about feedback?

As a marketer I’ve always believed in the power of having a deep understanding of a company’s customers, and in a continual feedback approach to constantly check and test how the brand is being perceived, making sure we’re delivering what customers want and making sure products and services are developed in a useful direction. The thing is, there have been a number of occasions I’ve found this approach to fail and the recent Internet poll which resulted in the Internet suggesting the Natural Environment Research Council (NERC)’s new £200 million research vessel should be called Boaty McBoatface demonstrates one of these points. Read more

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est. 2009

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