Ah, link building. When it comes to SEO, people are always talking about how important link building is (they’re right). And people are often telling you that you should invest in link building (you should of course). But nobody tells you how much to spend on it!
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Other than marketing managers and marketing experts, not many people understand how much money, time and effort goes into a digital marketing strategy. And developing a digital marketing budget is just one of the many daunting tasks we’re faced with as Marketing Managers.
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