At first glance, the online space give new businesses a great and vast platform in which to compete against the market leaders, however it’s not just about setting up a new business and going hell for leather, have you ever considered what it really takes to challenge the existing market leaders? This got me thinking about recruiting marketers or appointing agencies. Read More
I still talk to clients who want me to build them hundreds, if not thousands of links, and this comes back to a general misunderstanding about what search engine optimisation is in 2015. As a freelance seo consultant I often have to go through a phase of education, or perhaps re-education! Read More
Both as an in-house marketer and as a freelance seo consultant, over the last 8 years, to a greater or lesser extent, I’ve always included a content marketing strategy in the online marketing efforts I carry out, whether it be to benefit SEO, social media marketing, to include in email marketing, or just to engage more with the audience that hits the website I’m working with. At the start of my time in online marketing nobody called it content marketing, we referred to it as online PR, or just blogging, later it become more sophisticated with other forms of content being included and it becomming more strategic and in the last few years everyone’s been calling it content marketing. Read More
My name is Simon Dalley and most of GrowTraffic.co.uk is my fault….
I founded GrowTraffic years ago (something like 2009); I’m a Marketer with specialisms as an SEO Consultant, Search Marketer, Digital Consultant, Finding Strategist and many things in between. I’ve helped businesses throughout the UK grow traffic that converts.
Originally from Chorley and now working in Manchester, I currently live near Bacup (East Lancashire). In my everyday role, as the Marketing Manager of BrightHR, one of the UK’s leading HR software solutions providers.
What is Search Marketing?
Search marketing is what I do. It’s what I’m really passionate about. I know site visuals are important and make all the difference (and visuals now factor into SEO), that’s why I push the designers I work with to be truly brilliant. However, as an SEO Consultant, two things are always key to me; the website’s usability and how a search engine will interact with it. Ultimately, there is a massive convergence here.
What’s a Finding Strategist?
Although search marketing (SEO & PPC) is still the core of everything I do, there has been a shift in the way that people use the internet over the past few years; just think, social media websites such as Facebook and Twitter didn’t even exist a few years back and now they command a considerable percentage of internet usage. Additionally, mobile penetration is growing at a rate of knots and this changes how we perceive the internet user and conversely how the internet user understands a business online.
As a Finding Strategist, my role is to review every possible route a user can take to find a website; it is in my capacity as an SEO Consultant that this ability really shines through.
My Internet Marketing Experience
I’ve developed a wide breadth and depth of experience in online marketing over the years, working in both B2B and B2C organisations. I’ve helped a diverse range of organisations with online marketing from automotive manufacturers, automotive publications, hosting providers, debt management companies, solicitors, sports clubs, hotel chains and many more.
As most of the testimonials I have received will state, it’s my understanding as an SEO consultant that really adds value to a business.
Over the years, I have worked on a huge range of projects and have amassed a number of qualifications, the details of which can be seen on my CV.
In addition to my day job and the work I do for GrowTraffic, I have my finger in several other pies. Amongst others, I own the websites SEO Auditing and Inbound Marketing Consultant, as well as my creative writing website, www.simondalley.co.uk.
I am also working with a number of colleagues in the industry to get a new awards programme off the ground, The Digital Awards, which will reward excellence in digital application. If you would like to hear more about this or think you may be able to help then please get in touch.
Generally speaking, in all my spheres, I love to work with like-minded business owners and take on projects where I’m sure the outcomes can be made to match investment and ROI expectations.
Ultimately, I love talking to people about Search Engine Optimisation (SEO), Pay-Per-Click (PPC) and other areas of Internet Marketing and I’d be happy to chew the cud with you to discuss any search engine marketing or digital consultancy issues or requirements you may have.
Let’s have a chat…
Whether you’re in need of an SEO Consultant or just have an issue that’s causing you a headache then I’d be happy to give you some help or offer my advice; please either give me a ring on 07411 420 740, email me at firstname.lastname@example.org or use the contact form on the website to get in touch.