One of the joys of using social media is watching how they change and evolve, remember Myspace and Bebo? This week we will have a look at the two new kids on the block: Snapchat vs TikTok for Marketing. Read more
Ah the awareness stage, it may sound like a small section of Glastonbury where David Icke performs alongside a lecture from a man in shades called Byron Van Damme telling us we are all living in The Matrix and need to wake up people, but it is, in fact, one of the most crucial stages in marketing.
Let’s have a look at some of the best methods to create content in the awareness stage of the buyer cycle. Read more
Competition for money in companies is almost always going to be hard-fought between departments and for something like marketing it can be tougher to prove exactly why the money is needed. So, how can I justify more money for marketing? Read more
Well done, you’ve created your website, had a celebratory pint of gin and are just about to start processing those orders…wait, hang on, there are no orders coming in! In fact, nobody is even visiting your website! This is not like in the movies at all!
Don’t panic, here at Grow Traffic we will show you some easy ways to grow traffic to your website. Read more
Ahh sales people, some say they do an amazing job and are the crucial department in a business. Some people think they are overrated, outdated and asking questions like “Are you happy with your gas and electric?” are pointless, annoying and futile. So, as we head into a new decade (still no personal jet packs, so I’m very disappointed in what Maggie Philbin told us on Tomorrow’s Word) let’s have a look at how business and sales techniques have evolved and the alternatives to sales people. Read more
“Is our marketing successful?”
An incredibly vague question but one you will have no doubt been asked as a marketing manager or executive. I know I have, and since a rookie mistake early on, I’ve learnt to always have something on hand, ready to share at a moments notice.
Having a good digital marketing strategy is essential if you want your business to thrive and succeed. However, if your digital marketing strategy doesn’t seem to be paying off, you may be questioning whether your digital marketing manager has the skills and knowledge required. Read more
Let’s face it – digital marketing is a must for most businesses. In the age of digital marketing, traditional marketing has long been pushed aside. Gone are the days of lengthy newspaper ads and the Yellow Pages – how great were the Yellow Pages?! Albeit not exactly environmentally friendly…
Anyway, as I was saying, digital marketing strategies such as social media, SEO, content marketing, email marketing, PPC and video marketing are being used now more than ever. Read more
So your boss has told you that you need to start doing some content marketing, but he also wants to see regular reports and a clear ROI from your marketing spend.
What are you going to do?
Surely, as everyone knows, content marketing has a low ROI; it’s never going to get you the big bang for your buck that you need to demonstrate in a short space of time?!?
Well, that might just be where you’re wrong.Read more