Tag

digital marketing

The Top Ten SEO KPIs To Monitor Infographic Title Graphic

The Top Ten SEO KPIs To Monitor (Infographic)

By | Blog, Content Marketing, Google, Search Engines | No Comments

Here at GrowTraffic, we like to position ourselves as the antidote to SEO companies.

We do say that slightly tongue in cheek – we’re not that big headed really – and it’s not that we think we’re a million times better than any other SEO agencies out there (although, we do think we’re a little bit better than a lot of SEO companies out there! Just a little bit.).

No, one of the main reasons we say that we’re different is because of the fact that we give our clients measurable KPIs, so they can assess what we’re doing and how well we’re doing it.

But if you’re trying to do SEO by yourself, or if you’re working with an agency that hasn’t told you what you’re supposed to be watching out for, how do you know which metrics to keep an eye on? Well luckily for you, GT have come up with our handy little infographic on The Top 10 SEO KPIs to Monitor (below), so you can see at a glance what you’re supposed to be checking, why you need to check it, and where.  Read More

Ahrefs guest blog post

Things I Learned About SEO as a Customer Success Specialist at Ahrefs

By | Blog, Guest Post, SEO | No Comments

Here, at Ahrefs, we firmly believe that the key to building a successful SEO Tool (or any tool for that matter) lies in our customer base itself. Because who else is better to tell you what people who buy your product need?

Obviously, we do some filtering and adjusting. But, nevertheless, we are good listeners, always open to learning something new.

And by providing assistance to our customers, each person on our team feels like they do something bigger than just guiding or answering common questions. Well, the position is called Customer Success Specialist for a reason.  Read More

Sisters are doing it for themselves. Women in SEO

Sisters Are Doing It For Themselves: Women In SEO

By | Blog, Content Marketing, Thoughts | No Comments

Are you singing the song yet? If you’re not, you should be! Aretha should be blaring out in your ears as loud as possible. Go on, sing it loudly. Let that woman stare at you.

OK, that’s enough. Don’t get carried away.

Because, difficult as it is to believe, I’m not just writing this blog post as a tribute to the late, great Aretha Franklin. Although I probably should be; she deserves it.

But no, on this occasion, I’m writing about the fact that we, the GrowTraffic dream team, are a group of four women, fighting our corner in a very male dominated world. We’re independent women in SEO. And we love it.  Read More

Content Marketing, Content, Marketing, SEO, SEO Content Marketing, Search Engine Optimisation, SEO Marketing, Online Marketing, Digital Marketing, Website Marketing, Website Traffic, GrowTraffic, Blogging, Guest Blogging, Guest Blog Post

How Is Content Marketing Changing in 2018?

By | Content Marketing, Inbound Marketing, News, Social Media Marketing, Thoughts | No Comments

More and more, traditional marketing strategies are either going out the window or being saved for the big boys.

Since the big boys obviously don’t need little old me writing their marketing strategy, I’m going to talk to the rest of you, rest of us anyway. How do you compete?

Content marketing has changed the game.  Stop swimming and die, or in this case, stop evolving, stop adapting, stop giving great answers, and die.  Read More

Microscope SEO Review

Putting SEO Predictions Under The Microscope – 2018 A Mid-Year Review

By | Content Marketing, Google, Search Engines, SEO | No Comments

 SEO – The Story SO Far for 2018

You know it’s coming to the end of the year when Sports Personality of the Year is on the BBC and the annual reviews start appearing in the tabloids and on social media, whether they are about film releases, the year in politics, fashion hits and misses or generally the stories that made the headlines from January to December are reviewed and make the headlines once more! 

When it comes to Digital Marketing developments however, it’s worth remembering that changes to SEO algorithms moves so quickly and Google updates happen in the blink of an eye, that it’s worth stopping half way through the year to reflect and ensure you’re digital marketing strategies are still on track. 

Want to find out if you are still winning the SEO strategic battle? Find out here in this week’s blog!    Read More

How To Create and Maintain Great Content for Your Website

By | Content Marketing | No Comments

The website is all good to go, the pages are well optimised, the product pictures look great and the E-Commerce shop is waiting for customers to spend their money and generate sales. It’s all very exciting, you have spent ages planning and setting up a business and you’ve depleted your hard-earned savings on having a professional website built.

But what do you do about keeping your content fresh once the website is launched? Content is King after all, and it’s a huge factor in those all-important SEO rankings that ensure your website comes out on top in the Google search.

Well you plan. That’s what. You plan your content like you plan everything else to stay well organised and on top of your game.

Want to know how to plan content for your website? Read On… Read More

Content Marketing, Marketing, SEO Marketing, SEO, Blog Writing, Online Marketing, SEO Copywriting, SEO Copywriter, Digital Marketing, Digital Marketer, Online Marketer, SEO Marketer

How To Get Out Of A Marketing Rut

By | Content Marketing, Thoughts | No Comments

We all get stuck in a marketing rut at work from time to time. When you’re a marketer you’ll realise that you’re doing the same things over and over again in slightly different ways and hoping to get different results. As the old saying goes “if you always do the same things, you’ll always get the same results,” and whilst this is true, sometimes it’s hard to think of what to do next and what to do differently.  Read More

SEO, SEO Language, SEO Terms, SEO Jargon

What Exactly Is The Mystical Language of SEO?

By | Knowledge base, Search Engines, SEO | No Comments

So, what is this SEO language they all speak of? Who are the speakers of such a complex tongue? Are these people really huddled round Diagon Alley, associates of the Ministry of Magic, purveying some dark art?

Err, in a word, No.

Sorry to dispel the myth, but the language of SEO is not something to fear and it’s certainly not something magical either.  Read More

Sheffield Business Show, Sheffield Business Show 2018, Sheffield FC Football Ground, Sheffield Business Show Bramhall Lane, Sheffield, Business Expo, Sheffield Business Expo, SEO Agency, SEO Copywriting Agency, SEO Roller Banner, SEO Brochure, SEO For Small Businesses

Come And See Us At The Sheffield Business Show

By | News, Sheffield | No Comments

Well have we got some exciting news this week for you?!? Yes, you’ll be relieved to hear that this week’s blog is not about boring old SEO stuff this time…instead, they’re letting us all out of the office!

Next week – Thursday 26th April 2018 – the GT team (well, the larger part of it) will be de-camping down to Bramhall Lane for the Sheffield Business Show. And we’re all a little bit over-excited about it to be honest.  Read More

SEO Auditing

By | Uncategorized

A full SEO audit looks at your website, and the competitor’s, to help us identify what SEO tricks and techniques to use to get you the best results, and return, in the shortest time.

Most SEO agencies will apply the same techniques to every website in the hope that something works. They will sign you up to packages without doing a thorough online review, and without really knowing the strengths and weaknesses of your website.

Here at GrowTraffic, we believe this is a waste of your money.

An SEO audit is the only way to be sure the approach to boosting your rankings is measured, effective, and thoughtful.

There are two sure fire ways to rank number one in search engines: have a well optimised website, and beat the competition. You won’t rank highly if you have one without the other, so a good SEO programme will include both.

Having a well optimised website means it is ‘correct’. It has in it all the bits of information that Google, for the sake of argument, use to rank websites. Without telling Google what it needs to know, your website is not going to rank.

As SEO agents, we will go through your website to make sure that all the necessary ‘onsite’ bits of information are present and correct.

But doing that without an SEO audit is like trying to fix a car without diagnosing the problem. Pointless, and potentially very expensive. After all, how do we know what to fix if we don’t know what is broken?

Beating the competition is the other element of ranking highly on search engines. You only need to beat the best person out there to rank number 1. If your competition aren’t doing very much activity, you don’t need to do very much activity either.

So without having a SEO audit, you might be paying for more onsite content or activity than necessary.

A sobering thought.

Almost all SEO and Digital Marketing agencies will offer a free onsite audit, which is great. We offer the same. And a free SEO audit will go a long way in helping you understand the strengths and weaknesses of the way your website has been optimised.

Whilst there are a number of free SEO tools, a free web crawl only shows you half the picture. We carry out competitor and market research, use several of the best SEO audit tools to review our clients’ websites, then we analyse the SEO audit tools’ results and interpret them based on the other research we’ve carried out.

Of course, having a well optimised website is really important, but so is choosing the correct keywords, adding regular content, and fixing any usability problems on your website.

A full onsite SEO audit from GrowTraffic will help you identify and tackle a broader range of issues than just having the free web-crawl.

Basic

£ 100

one off fee

Onsite optimisation report

Backlink profile

Duplicate content identified

Speed check

Keyword search volumes

Keyword competitor identification

Traffic acquisition information

StandardMost popular

£ 250

one off fee

Onsite optimisation report

Backlink profile

Duplicate content identified

Speed check

Keyword search volumes

Keyword competitor identification

Keyword recommendations

Traffic acquisition information

Traffic volume analysis

Competitor analysis

Target audience identification

Persona creation

Tone of Voice recommendation

Enhanced

£ 200

one off fee

Onsite optimisation report

Backlink profile

Duplicate content identified

Speed check

Keyword search volumes

Keyword competitor identification

Keyword recommendations

Traffic acquisition information

Traffic volume analysis

Competitor analysis

Want more information? Get in touch!

What Is Included In An SEO Audit?

An SEO audit will first focus on your website by looking at:

  • How many people are looking at your website and when
  • How they are finding you
  • What they do when they get on your website

We will also look at the SEO technicalities of your website:

  • Backlink profile
  • Onsite optimisation
  • Domain authority

Next, we will look at which keywords are going to give you the best chance of ranking. Unlike some SEO agencies, we don’t like to choose too many keywords-why spread your efforts thinly and run the risk of not doing any of them well. We chose keywords and variants based on:

  • Search volume of keywords
  • Competition on relevant keywords
  • Key word variants and long tail semantics

Analysing what your competitors are doing is a really important part of planning your digital marketing strategy.

Without knowing why your competitors are ranking higher than you, how do you know how to beat them?

Having a full SEO audit, whether you are planning on doing your own SEO or engaging an expert, is a solid first step in a well rounded digital marketing plan. 

Please get in touch if you’d like to see an seo audit report sample, we’d be happy to share with you the kind of bespoke seo audits we carry out for our clients.

Content Is King, Is Content Still King, Content Marketing, Web Content, SEO Content, SEO Copywriting, Blogging, Blog Writing, Social Media Marketing, Online Marketing, Digital Marketing

Is Content Still King? 3 Reasons Content Still Matters

By | Content Marketing, Inbound Marketing, Search Engines, Social Media Marketing | No Comments

You might say I should have better things to do with my life, but for the last few years I’ve been blogging about why content is king. It’s been the mantra of we SEO copywriters and content marketers for ages now, despite the intermittent prophecies that the content bubble is about to burst (it might, by the way, but I think we’re safe for now). But is it still true that content is king?

Read More

SEO Copywriting Predictions, SEO Copywriting Predictions 2018, SEO Copywriting, SEO Copy, SEO, Copywriting, SEO Copywriter, Copywriter, Search Engine Optimisation, SEO Predictions 2018, SEO 2018

SEO Copywriting Predictions for 2018

By | Content Marketing, Inbound Marketing, SEO, Social Media Marketing, Thoughts | 2 Comments

Happy New Year!

Having not written a GT blog for some considerable time, I have now been given the honour of writing our first blog of 2018 – and what an honour that is! I know, you’re jealous. I would be too.

And so, as it’s the start of a shiny new year and we’re all feeling positive and looking forward to all the good things that lie ahead (come on; it’s only the second week of January…we’re still positive!), the GT team are going to take it in turns to make some predictions on what this year may have in store for each of our areas of expertise. I know, the world and his dog are doing it, just bear with us…we need the keywords! 😉

So, as copywriting – or SEO copywriting, to be more specific – is my thing, I’m going to give you my predictions for SEO copywriting and content marketing in 2018, based on the questions I’ve most been asked recently. So, whether you’ve been content marketing for years or are a content virgin, you can make sure 2018 will be the year you finally start to grow your business online.  Read More

Hannah Weinhold

By | Sheffield

Hannah is the Commercial Director for GrowTraffic and brings her industry and enterprise experience to the team.

Growing up, Hannah lived in various parts of Lancashire, including Leyland, Chorley, and Southport but moved to Sheffield to study at Fine Art.

After gaining a degree at Sheffield Hallam University, Hannah had a varied career in education in Rotherham. She specialised in enterprise and careers education and helped many young people and adults achieve their goals.

SEO in Rotherham, digital marketing, seo in sheffield, seo worksop

Hannah Weinhold

Running career services afforded Hannah commercial experience, which she grew as a Business Services Manager and Operations Manager in an SME based near Worksop.

A combination of being a qualified teacher, careers advisor, and Prince 2 practitioner means Hannah is adept at working with clients to understand their objectives and deliver their success.

Her enterprise and commercial experience means she knows what it takes to run a successful business, and is therefore now in charge of the commercial aspects of GrowTraffic, as well as rolling her sleeves up and getting involved in the day to day.

Hannah moved to Anston the outskirts of Sheffield, between Rotherham and Worksop, after graduating and is passionate about seeing the local area and the broad South Yorkshire region grow.

‘When I moved to Rotherham there wasn’t much going on. It was pretty run down. Now, there is an amazing and exciting range of small, independent businesses, making the centre a genuinely interesting place to be. I want to use our expertise to help those Rotherham businesses grow even more.’

Hannah lives with her husband, daughter, and dog, Yub-Yub. When she isn’t working she can be found being an insufferable snob about food, music, art, and books. You can probably spot her stuffing her face down London Road in Sheffield, browsing the market in Rotherham for bargains, or chasing after Yub-Yub in Clumber Park in Worksop.