The internet has come a long way since its humble beginnings. There was once only one website dedicated to explaining the World Wide Web project. The computer it was hosted on was in CERN and it had a hand-written sticker on it saying “This machine is a server. DO NOT POWER IT DOWN!!”Read more
This is the next SEO technique that Google appears to be going after (or has gone after big style in the last couple of months). A blog network is a group of blogs – normally bog standard wordpress installs, with basic wordpress templates and lots of content. Generally this content is generated explicitly for the purposes of creating links back to a website. Read more
Recently there has been a flurry of people reporting they have been hit with a Webmaster tools penalty that focus’ on the backlinks coming into the site – as this coincides with the most recent update to the Google Panda update (Panda 3.3) I’m assuming it’s part of this update.
Google’s Panda updates exist outside Google’s normal algorithm changes, they are run regularly to tidy up the rankings and the aim of them is to hunt out wrong doers and penalise them for their wrong doings. Read more
I’m in the process of building a microsite for a client that would like me to do some work for them. Our agreement hasn’t actually started yet however when I looked into this area I thought it was worth me building the site in advance to take advantage of what looks to be a new market / new marketing opportunity. Read more
Every now and then there comes a point in the progression of a business’ online presence that the business outgrows its existing domain.
maybe it’s time for a change of brand, maybe the domain doesn’t reflect the scope the company now faces or maybe the domain needs to be localised to give it better search engine reach.
It’s not so bad it the website doesn’t really work, but imagine how hard that decision is when a domain does work, when a domain is at the top of the search results for search terms that deliver real, converting traffic. Hard decision, but if a new domain will give youeven greater visibility then it’s a decision that needs to be taken.
I strongly believe that only by acting boldly and taking the bull by the horn can you make those great leap forwards – admittedly sometimes it goes wrong and you have to track back and undo as much as possible what you did.
There is likely to be an element of pain to changing a domain. Even if the website is the same and all the correct procedures are followed, such as 301 redirects from all the slugs off the old domain, you’ve got an xml sitemap, you’ve submitted it to Google Webmaster tools, informed Google of the change of domains you’re still likely to have some disruption to the search results in the short term, you may see a drop before the new domain rebounds to the positions previously occupied by the old one.
Although you may get more coverage in the search engines with a new domain, especially if it is keyword rich, you may not see any great increase in organic results.
Can you business afford the downturn on the chance that the organic clicks may increase? Personally, I think it’s always going to be a risk worth taking, however recently I saw a drop of around 8% which lasted for 3 weeks, which was having serious knock on effects to the number of conversions being provided by the website.
Fortunately for that business and site the business was able to take the hit with the knowledge that there business would benefit.