Every good digital marketing strategy will include email of some sort – this could be sales messages, newsletter, or special offers. Whatever the content of your emails, there are a few basics you need to get right first!
As a business owner in the information age, you probably utilize a variety of digital marketing channels to help you grow your brand.
One of the things that most frustrates me in a morning (well, once I’ve got over the frustration of my husband, my child, running out of milk, the school run and my dog, that is) is mass generated emails. They drive me insane, as they pop up, one by one, in my inbox every morning; “Hi there, we just thought you may be interested in our link building process – we generate 5 million links per week for 50p” etc. etc. – argghhh!
I bet you can guess what I do with them too? I sit down and write a personal reply to each one, explaining to them the error of their ways. Only kidding! They go straight in the bin! As do, I would imagine, 99% of every other email that company has sent out in the same ilk too. Read more
Marketing is an expensive business. As a marketer I’ve spent years spending millions of pounds on behalf of business owners in order to promote their businesses for them, however what do you do if you need to do marketing with no budget?
There are plenty of blog posts out there discussing how to carry out your marketing on a low budget but no one seems to be talking about marketing without a budget, yet this is something a lot of small businesses and startups face every day. Read more
Whenever I explain to people what I do and my methodology, one of the things I’m at pains to say is that I’m a marketer that focuses on return on investment.
All my career we’ve been talking about tracing how conversions are attained and working out cost per conversions. It’s a standard format however recently I’ve been starting to think about the point of marketing and how it works to change the way the marketed to interact and engage with the brand and how difficult that is in reality to quantify. Read more