Every good digital marketing strategy will include email of some sort – this could be sales messages, newsletter, or special offers. Whatever the content of your emails, there are a few basics you need to get right first!
As a business owner in the information age, you probably utilize a variety of digital marketing channels to help you grow your brand.
One of the things that most frustrates me in a morning (well, once I’ve got over the frustration of my husband, my child, running out of milk, the school run and my dog, that is) is mass generated emails. They drive me insane, as they pop up, one by one, in my inbox every morning; “Hi there, we just thought you may be interested in our link building process – we generate 5 million links per week for 50p” etc. etc. – argghhh!
I bet you can guess what I do with them too? I sit down and write a personal reply to each one, explaining to them the error of their ways. Only kidding! They go straight in the bin! As do, I would imagine, 99% of every other email that company has sent out in the same ilk too. Read more