Facebook is in the process of rolling out a new user interface but it appears the users really do hate what they’ve done. And it’s not just grumblings, for a lot of users, this appears to be the last straw, with many of them threatening to completely leave Facebook for good. Read more
Facebook Launches ‘Paid Online Events’ Feature For Businesses
Facebook is an invaluable marketing tool for most businesses, especially start-ups and SMBs. Since the start of the COVID-19 pandemic, Facebook has been doing what they can to help small businesses survive the never-ending crisis. Read more
Tech Giants Are Monopsonies So Stop Treating Them Like Monopolies
Over the last hundred years, politicians have been wading into economics and breaking up businesses that have become too big – by becoming monopolies – and lots of laws, regulations and policies have been devised around this. But we’ve entered a new era and in that era, the popular board game we all play once every couple of years wouldn’t be called Monolopy, it would be called Monopsony. Read more
Why Don’t People Click On Sponsored Ads In Google?
When you search for something on Google, hands up who clicks on the sponsored links at the top of the page? No, me neither, so why don’t people click on sponsored ads in Google? Read more
Easy Ways To Grow Traffic To Your Website
Well done, you’ve created your website, had a celebratory pint of gin and are just about to start processing those orders…wait, hang on, there are no orders coming in! In fact, nobody is even visiting your website! This is not like in the movies at all!
Don’t panic, here at Grow Traffic we will show you some easy ways to grow traffic to your website. Read more
Which Social Media Platform Should I Use In 2019 To Improve My Rankings?
Social media. It’s a rum old thing, ain’t it?!
It seems that every day there’s a new platform introduced, one bought out by someone else, one dropping off the radar.
Just as soon as you’ve got your head around one social media platform, it turns out that its no longer down wiv da kids, and they’ve all moved somewhere else anyway. There’s just you and your Nan left, liking each other’s cat videos.
Or, at least, as a thirty-something with a nine year old son, that’s how I feel! I’ve no sooner figured out one social media channel he’s using, and he’s lost interest in that one and has moved on to something completely new.
Read more
5 Social Media Tips to Improve Your Ecommerce Sales
When 2018 began, the total number of social media users in the United Kingdom (UK) reached over 39 million users, with estimates going up to 42 million users. Breaking it down by platform, this translates to:
- 76% on Facebook
- 43% on Twitter
- 39% on Instagram
- 24% on LinkedIn
- 27% on Pinterest
That’s a lot when you consider that, at the end of 2016, the population reached a record-high of 65.6 million. Read more
Social Media & SEO for Small Biz: Get the Best of Both Worlds
SEO and social media marketing are closely linked strategies, both aimed at attracting visitors to your website through organic means. Most social marketers will know that to do well on social media platforms requires a strong brand presence and high-quality content, which by coincidence, is also a great boon for your SEO. By putting effort into both, you can hope to simultaneously increase organic search rankings and maximise social reach for your small business. Listed here are some pointers that will help you to enjoy the best of both worlds.
Is Your Facebook Marketing Working?
For the last few years, ever since GrowTraffic moved across the beautiful county of Lancashire to settle in Bacup, in the Rossendale Valley, we’ve been members of the Valley at Work networking group. (If you’re a regular to my blog, you’ll know that I’ve mentioned Valley at Work before, most recently as part of the Rossendale Business Awards.)
On Wednesday, it was my turn once again to enter the bear pit and host the meeting’s discussion, and the subject suggested to me by Valley at Work Chairman, Rob, as one that would be useful for the other members, was social media. After a bit of discussion, we decided to make that a little bit more niche still and focus on Facebook, and specifically on how small businesses can make their Facebook efforts more effective. Read more
Do We Need A Family Social Media Policy?
OK, I’ve got an age old query for you here, lovely blog readers, about the things that you upload to your social media accounts and to what degree they should be controlled.
The Background
First of all, let me give you the background. In our family, I work from home as a Freelance SEO Copywriter. I run a digital marketing and SEO consultancy with my husband who has a day job as a Marketing Manager; it would be fair to say that our household is pretty digital marketing orientated.
Unavoidably, social media is a massive part of our lives; both my husband and I have personal accounts for multiple platforms (Facebook, Twitter, Google+, Pinterest etc.) and we also both manage the social media accounts for our own companies and often some for our clients too. Believe me, that is one heck of a lot of social media to keep track of and I dread to think how many hours of our lives we have spent glued to our phones or our laptops.
Naturally, we’re both also aware of the value of a good social media policy, especially in the context of a business’s online marketing campaign. Just for the record. Read more