SEO and social media marketing are closely linked strategies, both aimed at attracting visitors to your website through organic means. Most social marketers will know that to do well on social media platforms requires a strong brand presence and high-quality content, which by coincidence, is also a great boon for your SEO. By putting effort into both, you can hope to simultaneously increase organic search rankings and maximise social reach for your small business. Listed here are some pointers that will help you to enjoy the best of both worlds.
For the last few years, ever since GrowTraffic moved across the beautiful county of Lancashire to settle in Bacup, in the Rossendale Valley, we’ve been members of the Valley at Work networking group. (If you’re a regular to my blog, you’ll know that I’ve mentioned Valley at Work before, most recently as part of the Rossendale Business Awards.)
On Wednesday, it was my turn once again to enter the bear pit and host the meeting’s discussion, and the subject suggested to me by Valley at Work Chairman, Rob, as one that would be useful for the other members, was social media. After a bit of discussion, we decided to make that a little bit more niche still and focus on Facebook, and specifically on how small businesses can make their Facebook efforts more effective. Read more
OK, I’ve got an age old query for you here, lovely blog readers, about the things that you upload to your social media accounts and to what degree they should be controlled.
First of all, let me give you the background. In our family, I work from home as a Freelance SEO Copywriter. I run a digital marketing and SEO consultancy with my husband who has a day job as a Marketing Manager; it would be fair to say that our household is pretty digital marketing orientated.
Unavoidably, social media is a massive part of our lives; both my husband and I have personal accounts for multiple platforms (Facebook, Twitter, Google+, Pinterest etc.) and we also both manage the social media accounts for our own companies and often some for our clients too. Believe me, that is one heck of a lot of social media to keep track of and I dread to think how many hours of our lives we have spent glued to our phones or our laptops.
Naturally, we’re both also aware of the value of a good social media policy, especially in the context of a business’s online marketing campaign. Just for the record. Read more
Shock horror, Google (only the biggest search engine in the world) is still the biggest source of traffic to your website! Well blow me over backwards. ‘So why are you writing this silly and obvious blog post then?’ I hear you cry! It’s because this headline has been haunting my social media feeds over the past couple of days and the need to get up on my soap box has been slowly creeping up on me again. Lucky you!
This particular episode started on Tuesday 11th November 2014, when that old favourite of mine, Matt Southern, wrote a little blog post for Search Engine Journal, called Google News Continues To Drive More Traffic Than Facebook, in which he in turn referenced another blog post on Digiday, called Google News: still a major traffic driver.
Both of these articles are well written and really interesting so I’m not going to spend my time here repeating them, as you’re all perfectly capable of reading them for yourselves. Having said that, in order to give you a bit of context, I will just have to briefly summarise their main points. Read more
When I got this notification in my Twitter feed this morning, sent from the ever informative Search Engine Journal stalwart, Matt Southern, I thought ‘big wow’. Yes, it takes quite a lot to impress me.
Never one to be deterred by simple boredom though, I thought ‘well, I am supposedly an SEO Copywriter, I’d better watch this and keep abreast of the current trends in SEO’. I know; dedication or what?! Sometimes I think I deserve a Nobel prize for my unrelenting devotion to all things Search Engine orientated.