GrowTraffic is a leading award-winning SEO agency, but did you know it started out with just me working as a freelance SEO consultant? It’s been a long time since I’ve just been an SEO consultant but I thought I’d spend a moment and reminisce about what got me started in this game in the first place and the skills someone wishing to be a freelance SEO consultant would require in order to be awesome in the role. Read more
So you probably want to get more traffic to your website and increasing your rankings in Google is going to be one of the first places to start. If your business has been around for virtually any length of time, it’s more than likely that you already have some kind of website and that website probably already has had some search engine optimisation carried out on it and perhaps had some offsite work carried out as well. The thing is you’re going to want an expert in search engine optimisation to work on your website if you really want it to rank effectively and generate traffic through search.
It’s been quite a while since I’ve created a top SEOs blog post, but I consistently get SEO orientated digital marketers reaching out to me to see if they could be included in one of my top SEO lists.
So, let’s get something straight right from the start. The GrowTraffic, TOP SEO list is created using the vaguest of methodologies. There is a bit of science behind it but I’m not going to try to pretend that this is a scientific analysis of who the top SEOs are in the UK. You could probably conclude that this is at best competitor analysis of those competing in the SEO space in Google’s SERPs from a GrowTraffc perspective. Read more
Often in SEO, we discuss the issue of duplicated content. It’s something that many people working in the realm of digital marketing and copywriting are aware of, however, what do we know about the real impact of duplicated content?
Probably one of the most common myths in SEO is that duplicate content is penalised. Google reads the content of a page from an HTML perspective and when you take into account all the replicated elements shared between each page including templates etc most of the content on a page appears duplicated to Google. Read more
Google’s keyword tool was originally developed with Google Adwords users in mind. I’ve been using Adwords for more than ten years now and whilst it’s essential for this task, it’s also the basis for SEO research and many other business decisions including product development.
From the perspective of gaining rankings in Google SERPs, and thereby increase the number of visitors to a website through SEO, Google’s keyword tool can be used in a number of ways.
Before going any further I should point out that I’ve been in this game so long I still call it Google Keyword Tool when it’s proper name is now Google Adwords Keyword Planner.
The way we think about keywords has changed dramatically over the years. However many of us are still guilty of thinking about keywords too much. I think you could probably argue that our focus on keywords is a vestige of the bad old days of SEO and digital marketing. Read more
Probably the biggest issue the internet is wrangling with at the moment is the scourge of fake news. But this got me wondering if there is some benefit of fake news to SEO and content marketing. Read more
Happy New Year and welcome to my first blog of 2015! Now I know what you’re thinking – your first blog of 2015? January’s nearly over, what have you been doing for the past three weeks? Well, unfortunately for me – and GrowTraffic too, as it turns out – I’ve been having a little holiday courtesy of the NHS and your favourite SEO Consultancy’s rankings have taken a bit of a hit as a consequence.
So I’m going to kick off this year’s blog posts with a little look at what has gone wrong and why; but instead of treating you to my usual 1,500 word moan, I’m going to start as I mean to go on in 2015 by putting my Positive Thinking Hat on and we’ll see what we can all learn from this experience. Let’s look on it as group therapy, and then we can pass around the sick bags once we’ve finished. Read more