Often in SEO, we discuss the issue of duplicated content. It’s something that many people working in the realm of digital marketing and copywriting are aware of, however, what do we know about the real impact of duplicated content?
Probably one of the most common myths in SEO is that duplicate content is penalised. Google reads the content of a page from an HTML perspective and when you take into account all the replicated elements shared between each page including templates etc most of the content on a page appears duplicated to Google. Read More
Google’s keyword tool was originally developed with Google Adwords users in mind. I’ve been using Adwords for more than ten years now and whilst it’s essential for this task, it’s also the basis for SEO research and many other business decisions including product development.
From the perspective of gaining rankings in Google SERPs, and thereby increase the number of visitors to a website through SEO, Google’s keyword tool can be used in a number of ways.
Before going any further I should point out that I’ve been in this game so long I still call it Google Keyword Tool when it’s proper name is now Google Adwords Keyword Planner.
The way we think about keywords has changed dramatically over the years. However many of us are still guilty of thinking about keywords too much. I think you could probably argue that our focus on keywords is a vestige of the bad old days of SEO and digital marketing.Read More
Probably the biggest issue the internet is wrangling with at the moment is the scourge of fake news. But this got me wondering if there is some benefit of fake news to SEO and content marketing. Read More
Happy New Year and welcome to my first blog of 2015! Now I know what you’re thinking – your first blog of 2015? January’s nearly over, what have you been doing for the past three weeks? Well, unfortunately for me – and GrowTraffic too, as it turns out – I’ve been having a little holiday courtesy of the NHS and your favourite SEO Consultancy’s rankings have taken a bit of a hit as a consequence.
So I’m going to kick off this year’s blog posts with a little look at what has gone wrong and why; but instead of treating you to my usual 1,500 word moan, I’m going to start as I mean to go on in 2015 by putting my Positive Thinking Hat on and we’ll see what we can all learn from this experience. Let’s look on it as group therapy, and then we can pass around the sick bags once we’ve finished. Read More
This is the next SEO technique that Google appears to be going after (or has gone after big style in the last couple of months). A blog network is a group of blogs – normally bog standard wordpress installs, with basic wordpress templates and lots of content. Generally this content is generated explicitly for the purposes of creating links back to a website. Read More
My name is Simon Dalley, I’m a freelance SEO consultant. If your website does not rank highly then it’s not reaching potential customers. In today’s market, even small to medium business owners can’t afford to rest on their laurels; your website needs to work hard and it needs to compete with the best.
If you’re unsure as to how to get your website to rank higher, then you need a Search Engine Optimisation consultant to show you where you’re going wrong and to give you helpful, constructive advice on how to remedy this.
So, if you can’t make head nor tail of the all the advice out there on the net, and if you can’t afford the monthly retainer figure of a company, then you probably need a Freelance SEO Consultant!
Here at GrowTraffic, search engine optimisation is what we do and, with the combined skills of my experience as a search marketing specialist and Rachel’s search orientated copywriting, we pride ourselves on being exceptionally good at it (even if we do say so ourselves!).
What Does a Freelance SEO Consultant Do?
Freelance SEO consultant services mean different things to different people. As search engine optimisation specialists, GrowTraffic will carry out a full audit of your current website to see where it is under-performing or if certain search marketing work could help it achieve a better ranking position.
Once we have analysed your site, we can give you some suggestions on how to improve it or what you could do differently. We look at this from the perspective of a technical seo consultant as well as considering the offsite requirements – including outreach and link building. Often, we can make some of these changes for you or can complete a contract of work that will improve your position however, occasionally, you may have to make some of the changes yourself (although we’ll always show you how and are always on the other end of the phone if you get stuck!).
As we work on a freelance basis, you won’t be tied in to lengthy contracts and, as we both work from home, we don’t have huge overheads to cover. This means that we can bring you the benefits of an expensive agency at our normal consultancy hourly rate.
Getting a freelancer in to take on this side of your web marketing is a big thing, so why not call us on 07495 181007 and we can discuss it in more detail; we’re sure you’ll see how passionate we are about search marketing.
Creative SEO Consultants
Don’t just get in touch if you need someone to work on your search marketing for you; ranking well is about being creative and original, but coming up with tactics can be exhausting and trying things ad hoc can be risky.
With our combined experience as digital marketing consultants, we have seen a lot and we know what works and what doesn’t. Why not give us a call if you if you need to speak to someone?
More and more, good optimisation isn’t just a case of tweaking things in the background or pointing some links at a website. It’s a case of creating the best possible website for the organisation with the website optimisation consultant needing to work with many stakeholders including website owners, their staff and contributors.
We understand that many businesses approach us because they need an expert to help them grow. However both Rachel and I passionately believe in giving the businesses we work with the information and tools they need to take on their online marketing themselves. By doing this, we ensure that websites will rank well not just now, but in the future too.
I understand there are a lot of people out there that say they know about marketing and SEO, but I have a track record. All you have to do is search me out on Google and you should see my history in search speaks volumes. Plus if you want to check me out further, take a look at my profile on one of the biggest SEO communities and information websites in the world; Moz, where I’m regularly ranked around 200 in the community of 18,000 contributors.
We’re based in Bacup in Rossendale – which is in East Lancashire – but I don’t just SEO Lancashire businesses websites; I’ve worked as a UK SEO consultant for organisations throughout the UK (and a few further afield!). But wherever you are, we hope you’ll think we’re the best SEO consulting company there is!
If you’d like any further information about our consultancy service or would like GrowTraffic to take a look at your website, then please contact us today.