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freelance seo consultant

Is Your Website Mobile Ready?

By | Google, Internet Marketing Recruitment, News, Search Engines, SEO, Web Design | One Comment

Beware web users, there’s another Google algorithm update on the way and this one is likely to affect quite a lot of websites, one or two of my own clients included. This time, the masters of the universe have got their beady eye on mobile search results and it’s quite a significant change that is rapidly approaching.

 

What Is The Update?

 

On 26th February 2015, Google published the following announcement on their Webmaster Central Blog;

 

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

 

What Does It Mean?

 

As more and more people are now accessing the internet via mobile phones or tablets, websites need to be responsive to this so that they can be returned in the search results and viewed on any media. To makes sure that users continue to get the best results for their searches, Google’s mobile ranking factors will now not only be used to label a site as mobile friendly but will be actively used to rank websites too.

 

In plain English, that means that all websites will need to be responsive by 21st April 2015, otherwise they will be penalised and may even fall off the rankings altogether.

 

Why So Much Notice?

 

The fact that Google gave webmasters almost two months’ notice is a good indication of how significant a change this is. Clearly, they want to ensure that those websites that need to change have sufficient time to be altered or updated.

 

In addition to this, a couple of our clients have received email notifications advising them of the upcoming change, again ensuring that all sites are given the option to comply before the algorithm update is rolled out.

 

What Can You Do?

 

Google have actually been quite friendly about this too and have provided links on their blog to resources that will help webmasters: all the information that you will need on making your site mobile ready, including a Mobile Friendly Test for your website, can be found in Google’s Guide to Mobile-Friendly Sites. Besides some other useful tools, this guide also includes a little guide to Mobile SEO too, which is always helpful (but not as helpful as me!).

 

The long and short of it though is that you are just going to have to bite the bullet and make your website responsive, if it isn’t already, and that I’m afraid is going to cost money. As the majority of small to medium business owners have no idea of how to redevelop a website to get it past these new rules, most will have to go back to their web developers and pay a few hundred pounds at the very least.

 

What Can GrowTraffic Do?

 

Although we’re primarily a Freelance SEO Consultancy, optimised web design is intrinsic to effective SEO and so it’s something that we offer for what we think are very reasonable prices. We work with a few select Freelance Web Designers, whom we have worked with for years and whose expertise and knowledge we know we can rely on.

 

As such, we will be offering all of our relevant existing clients an upgrade to ensure their websites will ride out the upcoming algorithm updates and maintain the high position in the search results that we have worked so hard to achieve.

 

If you are not a current client of ours (you must be mad!) but are in need of some advice on the upcoming changes and how they may affect you, or if you know that your website is not mobile ready and need to take action urgently, then please do get in touch today and we will steer you through the process from beginning to end. We look forward to hearing from you.

The Role Of A Freelance SEO Consultant

By | Content Marketing, Google, Inbound Marketing, Internet Marketing Recruitment, Search Engines, SEO, Social Media Marketing, Thoughts | No Comments

I’ve talked about the changing role of SEO Consultants a few times in my previous blogs, but I was talking to a client the other day whilst I was doing a quote and it became obvious quite quickly that this client had misunderstood the role that GrowTraffic would play; hence, I thought that I would reiterate the point. Not that any of my clients ever read my blog but hey, I’ve got nothing better to do. Not!  Read More

The future of content marketing: thinking about direct mail

By | Search Engines, SEO, Thoughts | No Comments

If you know anything about digital marketing, you’ll know the big trend of the day is content marketing. I’ve been content marketing for the last decade in one capacity or another, however it’s only in the last few years that I’ve learned to call this part of what I do content marketing. The problem is, everyone else has learned to do it and every man and their dog is content marketing their socks off! Read More

The Power Of Networking

By | Content Marketing, Inbound Marketing, Internet Marketing Recruitment, Social Media Marketing, Thoughts | No Comments

I’m afraid that, with one thing and another, I’m a little bit behind with my blogs this week and so what I’m about to tell you is actually not one, but two weeks out of date! So much for responsive blogging! But hey, I still think it’s interesting and relevant so I’m going to tell you about it anyway; you’ll just have to forgive me my tardiness. Read More

How to use newsjacking in your content marketing strategy for SEO

By | Content Marketing, Inbound Marketing, Internet Marketing Recruitment, News, Search Engines, SEO | One Comment

As the term content marketing grows to be ubiquitous, many of you will find probably find yourself using this technique I’ve been advocating for years, and which David Meerman Scott calls newsjacking. That is to say, finding a breaking news article, injecting your own personal or corporate slant on the story before it’s got to the point where journalists are searching for more information on the piece, thereby naturally getting your perspective into the mainstream media. Read More

Do We Need A Family Social Media Policy?

By | Internet Marketing Recruitment, Search Engines, Social Media Marketing, Thoughts | No Comments

Image courtesy of Nitrozac & Snaggy @ www.geekculture.com

OK, I’ve got an age old query for you here, lovely blog readers, about the things that you upload to your social media accounts and to what degree they should be controlled.

 

The Background

First of all, let me give you the background. In our family, I work from home as a Freelance SEO Copywriter. I run a digital marketing and SEO consultancy with my husband who has a day job as a Marketing Manager; it would be fair to say that our household is pretty digital marketing orientated.

Unavoidably, social media is a massive part of our lives; both my husband and I have personal accounts for multiple platforms (Facebook, Twitter, Google+, Pinterest etc.) and we also both manage the social media accounts for our own companies and often some for our clients too. Believe me, that is one heck of a lot of social media to keep track of and I dread to think how many hours of our lives we have spent glued to our phones or our laptops.

Naturally, we’re both also aware of the value of a good social media policy, especially in the context of a business’s online marketing campaign. Just for the record.  Read More

Can you use industry news for content marketing?

By | Content Marketing, Google, Search Engines, SEO | No Comments

This blog post takes me almost full circle, when I got my first taste of SEO (outside of my own personal websites) I was putting out press releases for various truck and van manufacturers – that was over a decade ago now, it wasn’t long after this that I was advocating companies use news from other people’s websites on their own website. The addition of all this industry news to a website had the desired effect however there came a day (something like 2009) when Google said no more and started to degrade those websites that used copied and pasted news content on their own website. However, those websites that spent the time and effort to rewrite the content that they were adding to their website maintained their rankings and maintained their successes. Read More

Should you focus on SEO?

By | Content Marketing, Google, Search Engines, SEO | No Comments

I’m a marketer first and foremost, I spend my days wondering how I can better engage a specific audience to get a certain result, however SEO has been such a big part of what I do for so long I recognise that I tend to automatically go to the “How can this work from an SEO perspective” I suppose you’d expect as much having worked as a search marketer and freelance seo consultant for so long! Read More

The fourth revolution in internet marketing: Content Marketing to Augmented Reality

By | Content Marketing, Google, Search Engines, SEO | No Comments

If you’re marketing online at the moment you’re probably carrying out some form of content marketing. But if everyone’s carrying out content marketing what happens? Expect the content crunch to happen at some point, this is the point where no matter how much content you create as a marketer you’ll get very little or no traction from it. Read More

Black Friday Overload?

By | Internet Marketing Recruitment, News, SEO, Thoughts | 2 Comments

Usually, every morning, my first job is to sit down for a bit with my laptop and peruse my social media feeds and SEO blogs to see what’s going on and if anything staggeringly interesting has happened overnight. Admittedly, on occasion, this ‘research period’ (ha!) does result in me getting drawn into wasting an hour on Facebook, fighting with Neo-Nazis about the validity of racism in today’s society (I know, I work from home) but, more often, this hour enables me to turn my vague wonderings about the subject of my next blog post into a solid theory from which to work.  Read More

Ranking for the term Freelance SEO Consultant over the years

By | Content Marketing, Google, Search Engines, SEO | 2 Comments

GrowTraffic has been ranking for the term Freelance SEO Consultant in various positions for about 5 years now, I put a lot of effort in at various point to ranking for the term and maintaining the high rankings, with culminated in the website ranking in the top position in the UK for freelance seo consultant and other variations for around 3 years. Read More

New Site On The Block

By | Content Marketing, Inbound Marketing, Internet Marketing Recruitment, News, Search Engines, SEO, Social Media Marketing, User experience, Web Design | 2 Comments

I don’t know if anyone’s noticed or not, but we’ve been very busy here at GrowTraffic over the last few days updating the content on our website and it’s not the only change that’s in the pipeline.

As SEO Consultants who specialise in SEO Copywriting and Content Marketing, we’re acutely aware of how important having the best content on your website is but, unfortunately, we’ve been so busy working on our client’s SEO strategies that we’ve never update the GrowTraffic website for decades. Well, it feels like decades anyway.  Read More

Google Ends Authorship – What does this mean for Content Marketing?

By | Content Marketing, Google, Search Engines, SEO | No Comments

I remember when Google introduced Google Plus all those years ago thinking they’d probably bitten off more than they could chew, and that the version of Google Plus I saw wasn’t up to much, certainly not up to the standards of Facebook, but I was up for giving it a try. Unfortunately, not a lot of other people where. Then a few years ago they introduce the Publisher and Authorship tags which required the user to point a website, or content back to a page on Google Plus in order Google gets an understanding of the “authorship” / authority of the content. Suddenly, I got more excited. Google has just announced this 3 year experiment has come to an end with failure and discontinuation. I’m not totally surprised, a little sad maybe, and more than a little curious about the implications for one of the most important tools in an online marketer’s arsenal: Content Marketing.

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