Tag

freelance seo copywriter

Sisters are doing it for themselves. Women in SEO

Sisters Are Doing It For Themselves: Women In SEO

By | Blog, Content Marketing, Thoughts | No Comments

Are you singing the song yet? If you’re not, you should be! Aretha should be blaring out in your ears as loud as possible. Go on, sing it loudly. Let that woman stare at you.

OK, that’s enough. Don’t get carried away.

Because, difficult as it is to believe, I’m not just writing this blog post as a tribute to the late, great Aretha Franklin. Although I probably should be; she deserves it.

But no, on this occasion, I’m writing about the fact that we, the GrowTraffic dream team, are a group of four women, fighting our corner in a very male dominated world. We’re independent women in SEO. And we love it.  Read More

How SEO Consultants Think About Duplicate Content When SEO Copywriting

How an SEO consultant thinks about duplicate content when SEO copywriting

By | Content Marketing, Google, Search Engines, SEO | No Comments

Often in SEO, we discuss the issue of duplicated content. It’s something that many people working in the realm of digital marketing and copywriting are aware of, however, what do we know about the real impact of duplicated content?

Probably one of the most common myths in SEO is that duplicate content is penalised. Google reads the content of a page from an HTML perspective and when you take into account all the replicated elements shared between each page including templates etc most of the content on a page appears duplicated to Google. Read More

My Women In Business Group Mentoring Session

By | News, Rossendale, Social Media Marketing, Thoughts | No Comments

Well, I’ve had a rather exciting day today, so I thought I’d pen you a quick blog to tell you all about it. I know, I know; you don’t deserve me.

 

So, what have I been up to that’s been so important? I got a free lunch for one thing, and very nice it was too. Suitably vegetarian. Besides that – and possibly more importantly – I also got an incredibly useful mentoring session on how to make an impact in business. Plus, I met some lovely people too. What more can you ask for on a Wednesday in mid-March?  Read More

I hate writing content

I hate writing content!

By | Content Marketing, Search Engines | No Comments

OK – I’ve said it, I hate writing content. I’m a marketer in a world of content marketing, I’m a freelance seo consultant that spends a lot of his time writing content and I work as a brand marketing manager in my day to day role and I’ve still want to say I hate writing content. Hmmm maybe I’m overstating it, but here we go! Read More

Networking With The Next Generation

By | Internet Marketing Recruitment, News, Reviews, Thoughts | No Comments

Networking With The Next Generation

I’ve been a little bit quiet on the old blog front recently because, to tell you the truth, I’ve just been swamped with work (which – as Simon Dalley says – is a good problem to have!) but I wanted to tell you about a fabulous event that I attended last week courtesy of Alder Grange School Sixth Form College in Rawthenstall.

 

As part of their Enterprise Week for Year 10 pupils, and representing GrowTraffic, I was lucky enough to be able to spend a morning with pupils as a business mentor, offering support and advice for their project on Tourism in Rossendale. Not only did I enjoy myself much more than I was expecting to, it was also really heartening to see such enthusiasm and dedication from all the students involved. Read More

Don’t Scrimp On The Content

By | Content Marketing, Inbound Marketing, Internet Marketing Recruitment | No Comments

(This article was originally written and published in May 2014)

Don't Scrimp On The Content!

 

OK, so you’ve paid your fancy web designer a small fortune and you’ve got the whizziest website on the World Wide Web, but your sales haven’t increased and your boss thinks you’re crazy for wasting all that money. Don’t panic! There’s one simple thing you can change to instantly improve your snazzy new website; the content.

 

Whether it’s content or copywriting, it needs to be good and it needs to be plentiful. Yes, a website needs to look good and it always helps to be innovative, but what you say on your website is even more important than how it looks. As the research is now proving, without well written, relevant and regularly updated content your website will fail to climb in the rankings or to produce those all important conversations. Read More

Reasons Why Bigging-Up Your Competitors Is A Good Idea

By | Content Marketing, Inbound Marketing, Internet Marketing Recruitment, Thoughts | No Comments

Bigging Up The Competition 1

Yesterday, I read a really interesting blog post on Search Engine Journal by Tom Demers entitled 5 Reasons Why It’s OK To Mention Competitors In Your Content. Funnily enough, this post struck an instant chord with me, as it almost word for word echoed a conversation I had with one of my clients a week or so ago. So, I thought I’d share it with you so that you can see just how right Tom Demers is about this very valid point!

 

As the title of the blog suggests, Tom’s post listed 5 reasons why writing about your competitors in your content marketing can be a positive thing; I obviously don’t want to go over everything again that Tom wrote, as he made his points very eloquently and you’re perfectly capable of reading it for yourself. Instead, I’ll give you Tom’s reason’s summarised and then relate them to my client and the answers I gave her.  Read More

On Yer Bike!

By | News, Reviews, Thoughts, Uncategorized | No Comments

A couple of months ago, GrowTraffic were doing a little bit of networking at our local Shout! Network Group and we were fortunately enough to hear a talk by Wendy Bell from Lancashire County Council (LCC) about the council’s Sustainable Travel Grants, which had recently become available to businesses in the East Lancashire Area. We thought ‘we could do with a bit of that’, so we applied and – guess what? We were granted a Sustainable Travel Grant! Fantastic.  Read More

Does content marketing work?

By | Content Marketing, Google, Search Engines, SEO | No Comments

Both as an in-house marketer and as a freelance seo consultant, over the last 8 years, to a greater or lesser extent, I’ve always included a content marketing strategy in the online marketing efforts I carry out, whether it be to benefit SEO, social media marketing, to include in email marketing, or just to engage more with the audience that hits the website I’m working with. At the start of my time in online marketing nobody called it content marketing, we referred to it as online PR, or just blogging, later it become more sophisticated with other forms of content being included and it becomming more strategic and in the last few years everyone’s been calling it content marketing. Read More

Happy Easter from GrowTraffic

By | Internet Marketing Recruitment, News, Thoughts | No Comments

Happy Easter from everyone at GrowTraffic!

 

We’ve had a great start to 2015 and have been very busy helping our clients grow their businesses online, as well as making inroads into our local business community by doing a bit of networking (more on that shortly). All in all, we’ve had a rather hectic few months and are more than ready for this long weekend off; hopefully we can put our laptops down for a few days and spend some quality time with our families, as well as stuff our faces with chocolate! Read More

The Role Of A Freelance SEO Consultant

By | Content Marketing, Google, Inbound Marketing, Internet Marketing Recruitment, Search Engines, SEO, Social Media Marketing, Thoughts | No Comments

I’ve talked about the changing role of SEO Consultants a few times in my previous blogs, but I was talking to a client the other day whilst I was doing a quote and it became obvious quite quickly that this client had misunderstood the role that GrowTraffic would play; hence, I thought that I would reiterate the point. Not that any of my clients ever read my blog but hey, I’ve got nothing better to do. Not!  Read More

Do We Need A Family Social Media Policy?

By | Internet Marketing Recruitment, Search Engines, Social Media Marketing, Thoughts | No Comments

Image courtesy of Nitrozac & Snaggy @ www.geekculture.com

OK, I’ve got an age old query for you here, lovely blog readers, about the things that you upload to your social media accounts and to what degree they should be controlled.

 

The Background

First of all, let me give you the background. In our family, I work from home as a Freelance SEO Copywriter. I run a digital marketing and SEO consultancy with my husband who has a day job as a Marketing Manager; it would be fair to say that our household is pretty digital marketing orientated.

Unavoidably, social media is a massive part of our lives; both my husband and I have personal accounts for multiple platforms (Facebook, Twitter, Google+, Pinterest etc.) and we also both manage the social media accounts for our own companies and often some for our clients too. Believe me, that is one heck of a lot of social media to keep track of and I dread to think how many hours of our lives we have spent glued to our phones or our laptops.

Naturally, we’re both also aware of the value of a good social media policy, especially in the context of a business’s online marketing campaign. Just for the record.  Read More

Happy (Sort Of) New Year!

By | Inbound Marketing, Internet Marketing Recruitment, Search Engines, SEO, Social Media Marketing, Thoughts | No Comments

Happy New Year and welcome to my first blog of 2015! Now I know what you’re thinking – your first blog of 2015? January’s nearly over, what have you been doing for the past three weeks? Well, unfortunately for me – and GrowTraffic too, as it turns out – I’ve been having a little holiday courtesy of the NHS and your favourite SEO Consultancy’s rankings have taken a bit of a hit as a consequence.

So I’m going to kick off this year’s blog posts with a little look at what has gone wrong and why; but instead of treating you to my usual 1,500 word moan, I’m going to start as I mean to go on in 2015 by putting my Positive Thinking Hat on and we’ll see what we can all learn from this experience. Let’s look on it as group therapy, and then we can pass around the sick bags once we’ve finished.  Read More

Facebook Still Beaten In The Traffic Stakes!

By | Google, Inbound Marketing, Internet Marketing Recruitment, News, Search Engines, SEO, Social Media Marketing | No Comments

Shock horror, Google (only the biggest search engine in the world) is still the biggest source of traffic to your website! Well blow me over backwards. ‘So why are you writing this silly and obvious blog post then?’ I hear you cry! It’s because this headline has been haunting my social media feeds over the past couple of days and the need to get up on my soap box has been slowly creeping up on me again. Lucky you!

This particular episode started on Tuesday 11th November 2014, when that old favourite of mine, Matt Southern, wrote a little blog post for Search Engine Journal, called Google News Continues To Drive More Traffic Than Facebook, in which he in turn referenced another blog post on Digiday, called Google News: still a major traffic driver.

Both of these articles are well written and really interesting so I’m not going to spend my time here repeating them, as you’re all perfectly capable of reading them for yourselves. Having said that, in order to give you a bit of context, I will just have to briefly summarise their main points. Read More