freelance seo copywriter

28Aug 0

Sisters Are Doing It For Themselves: Women In SEO

Are you singing the song yet? If you’re not, you should be! Aretha should be blaring out in your ears as loud as possible. Go on, sing it loudly. Let that woman stare at you.

OK, that’s enough. Don’t get carried away.

Because, difficult as it is to believe, I’m not just writing this blog post as a tribute to the late, great Aretha Franklin. Although I probably should be; she deserves it.

But no, on this occasion, I’m writing about the fact that we, the GrowTraffic dream team, are a group of four women, fighting our corner in a very male dominated world. We’re independent women in SEO. And we love it. Read more

by Rachel Weinhold

August 28, 2018

705 Views00 Likes

29Aug 0

How SEO Consultants Think About Duplicate Content When SEO Copywriting

Content Marketing Google Search Engines SEO

How an SEO consultant thinks about duplicate content when SEO copywriting

Often in SEO, we discuss the issue of duplicated content. It’s something that many people working in the realm of digital marketing and copywriting are aware of, however, what do we know about the real impact of duplicated content?

Probably one of the most common myths in SEO is that duplicate content is penalised. Google reads the content of a page from an HTML perspective and when you take into account all the replicated elements shared between each page including templates etc most of the content on a page appears duplicated to Google. Read more

by Simon Dalley

August 29, 2017

1 View00 Likes

16Mar 0

News Rossendale Social Media Marketing Thoughts

My Women In Business Group Mentoring Session

Well, I’ve had a rather exciting day today, so I thought I’d pen you a quick blog to tell you all about it. I know, I know; you don’t deserve me.

So, what have I been up to that’s been so important? I got a free lunch for one thing, and very nice it was too. Suitably vegetarian. Besides that – and possibly more importantly – I also got an incredibly useful mentoring session on how to make an impact in business. Plus, I met some lovely people too. What more can you ask for on a Wednesday in mid-March? Read more

by Rachel Weinhold

March 16, 2017

669 Views00 Likes

Search Engines

Is it important to edit copy for seo and content marketing?

The way to effectively create a well-known brand is exposure. Numerous small businesses are created fall mostly as a result of their neglect to consolidate the online showcasing of their product or service. Read more

by Simon Dalley

September 18, 2016

659 Views00 Likes

Content Marketing Search Engines SEO

SEO mistakes made when businesses do content marketing

The modern world of online marketing is all about content marketing – anyone who tells you differently has found some magic beans or more likely is in a position of market dominance or just a really small niche. The thing is you’ve got to make sure you’ve got a joined up approach from everything from your brand to your content to your SEO. Read more

by Simon Dalley

July 4, 2016

813 Views00 Likes

16Sep 0

Content Marketing Search Engines

I hate writing content!

OK – I’ve said it, I hate writing content. I’m a marketer in a world of content marketing, I’m a freelance seo consultant that spends a lot of his time writing content and I work as a brand marketing manager in my day to day role and I’ve still want to say I hate writing content. Hmmm maybe I’m overstating it, but here we go! Read more

by Simon Dalley

September 16, 2015

778 Views00 Likes

Internet Marketing Recruitment News Reviews Thoughts

Networking With The Next Generation

I’ve been a little bit quiet on the old blog front recently because, to tell you the truth, I’ve just been swamped with work (which – as Simon Dalley says – is a good problem to have!) but I wanted to tell you about a fabulous event that I attended last week courtesy of Alder Grange School Sixth Form College in Rawthenstall.

As part of their Enterprise Week for Year 10 pupils, and representing GrowTraffic, I was lucky enough to be able to spend a morning with pupils as a business mentor, offering support and advice for their project on Tourism in Rossendale. Not only did I enjoy myself much more than I was expecting to, it was also really heartening to see such enthusiasm and dedication from all the students involved. Read more

by Rachel Weinhold

July 25, 2015

990 Views00 Likes

Search Engines SEO Thoughts

Be different: put brand & USPs at the centre of everything you do online

If you always start with the same foundations you’re never going to build something that’s much bigger than you have before. Something we should all be conscious of in marketing is that if we try to copy what our competitors have already done, we risk failing to realize the potential of our ambitions. Read more

by Simon Dalley

July 8, 2015

841 Views00 Likes

Content Marketing Inbound Marketing Internet Marketing Recruitment

Don’t Scrimp On The Content

(This article was originally written and published in May 2014)

OK, so you’ve paid your fancy web designer a small fortune and you’ve got the whizziest website on the World Wide Web, but your sales haven’t increased and your boss thinks you’re crazy for wasting all that money. Don’t panic! There’s one simple thing you can change to instantly improve your snazzy new website; the content.

Whether it’s content or copywriting, it needs to be good and it needs to be plentiful. Yes, a website needs to look good and it always helps to be innovative, but what you say on your website is even more important than how it looks. As the research is now proving, without well written, relevant and regularly updated content your website will fail to climb in the rankings or to produce those all important conversations. Read more

by Rachel Weinhold

June 29, 2015

919 Views00 Likes

Content Marketing Inbound Marketing Internet Marketing Recruitment Thoughts

Reasons Why Bigging-Up Your Competitors Is A Good Idea

Yesterday, I read a really interesting blog post on Search Engine Journal by Tom Demers entitled 5 Reasons Why It’s OK To Mention Competitors In Your Content. Funnily enough, this post struck an instant chord with me, as it almost word for word echoed a conversation I had with one of my clients a week or so ago. So, I thought I’d share it with you so that you can see just how right Tom Demers is about this very valid point!

As the title of the blog suggests, Tom’s post listed 5 reasons why writing about your competitors in your content marketing can be a positive thing; I obviously don’t want to go over everything again that Tom wrote, as he made his points very eloquently and you’re perfectly capable of reading it for yourself. Instead, I’ll give you Tom’s reason’s summarised and then relate them to my client and the answers I gave her. Read more

by Rachel Weinhold

June 11, 2015

904 Views00 Likes

Tag: freelance seo copywriter

Reasons Why Bigging-Up Your Competitors Is A Good Idea