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Sisters are doing it for themselves. Women in SEO
Blog Content Marketing Thoughts
Sisters Are Doing It For Themselves: Women In SEO

Are you singing the song yet? If you’re not, you should be! Aretha should be blaring out in your ears as loud as possible. Go on, sing it loudly. Let that woman stare at you.

OK, that’s enough. Don’t get carried away.

Because, difficult as it is to believe, I’m not just writing this blog post as a tribute to the late, great Aretha Franklin. Although I probably should be; she deserves it.

But no, on this occasion, I’m writing about the fact that we, the GrowTraffic dream team, are a group of four women, fighting our corner in a very male dominated world. We’re independent women in SEO. And we love it.  Read more

by Rachel Weinhold
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How SEO Consultants Think About Duplicate Content When SEO Copywriting
Content Marketing Google Search Engines SEO
How an SEO consultant thinks about duplicate content when SEO copywriting

Often in SEO, we discuss the issue of duplicated content. It’s something that many people working in the realm of digital marketing and copywriting are aware of, however, what do we know about the real impact of duplicated content?

Probably one of the most common myths in SEO is that duplicate content is penalised. Google reads the content of a page from an HTML perspective and when you take into account all the replicated elements shared between each page including templates etc most of the content on a page appears duplicated to Google. Read more

by Simon Dalley
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News Rossendale Social Media Marketing Thoughts
My Women In Business Group Mentoring Session

Well, I’ve had a rather exciting day today, so I thought I’d pen you a quick blog to tell you all about it. I know, I know; you don’t deserve me.

 

So, what have I been up to that’s been so important? I got a free lunch for one thing, and very nice it was too. Suitably vegetarian. Besides that – and possibly more importantly – I also got an incredibly useful mentoring session on how to make an impact in business. Plus, I met some lovely people too. What more can you ask for on a Wednesday in mid-March?  Read more

by Rachel Weinhold
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Internet Marketing Recruitment News Reviews Thoughts
Networking With The Next Generation

Networking With The Next Generation

I’ve been a little bit quiet on the old blog front recently because, to tell you the truth, I’ve just been swamped with work (which – as Simon Dalley says – is a good problem to have!) but I wanted to tell you about a fabulous event that I attended last week courtesy of Alder Grange School Sixth Form College in Rawthenstall.

 

As part of their Enterprise Week for Year 10 pupils, and representing GrowTraffic, I was lucky enough to be able to spend a morning with pupils as a business mentor, offering support and advice for their project on Tourism in Rossendale. Not only did I enjoy myself much more than I was expecting to, it was also really heartening to see such enthusiasm and dedication from all the students involved. Read more

by Rachel Weinhold
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Content Marketing Inbound Marketing Internet Marketing Recruitment
Don’t Scrimp On The Content

(This article was originally written and published in May 2014)

Don't Scrimp On The Content!

 

OK, so you’ve paid your fancy web designer a small fortune and you’ve got the whizziest website on the World Wide Web, but your sales haven’t increased and your boss thinks you’re crazy for wasting all that money. Don’t panic! There’s one simple thing you can change to instantly improve your snazzy new website; the content.

 

Whether it’s content or copywriting, it needs to be good and it needs to be plentiful. Yes, a website needs to look good and it always helps to be innovative, but what you say on your website is even more important than how it looks. As the research is now proving, without well written, relevant and regularly updated content your website will fail to climb in the rankings or to produce those all important conversations. Read more

by Rachel Weinhold
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Content Marketing Inbound Marketing Internet Marketing Recruitment Thoughts
Reasons Why Bigging-Up Your Competitors Is A Good Idea

Bigging Up The Competition 1

Yesterday, I read a really interesting blog post on Search Engine Journal by Tom Demers entitled 5 Reasons Why It’s OK To Mention Competitors In Your Content. Funnily enough, this post struck an instant chord with me, as it almost word for word echoed a conversation I had with one of my clients a week or so ago. So, I thought I’d share it with you so that you can see just how right Tom Demers is about this very valid point!

 

As the title of the blog suggests, Tom’s post listed 5 reasons why writing about your competitors in your content marketing can be a positive thing; I obviously don’t want to go over everything again that Tom wrote, as he made his points very eloquently and you’re perfectly capable of reading it for yourself. Instead, I’ll give you Tom’s reason’s summarised and then relate them to my client and the answers I gave her.  Read more

by Rachel Weinhold
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Reasons Why Bigging-Up Your Competitors Is A Good Idea

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