GT Report: The Growth Of The Freelance Economy

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Being a freelancer has always been hard work – it requires a lot of graft and dedication to pull off being your own boss and successfully running your own business – but these days the slog is potentially even harder than it was before. Not only do you still have to do all the things that you already had to do – such as all your own sales, marketing, accounts and, obviously, the actual work – but you also now have to compete against so many other people doing exactly the same thing that you do (albeit not as well, clearly).

 

The reason for this increase in competition is simple; the age of the freelancer has arrived. In recent years, the freelance economy has grown exponentially (so much so, that the freelance economy is now an actual thing) and there are now more freelancers than the human race has ever experienced before. But far from this being a negative turn of events, we at GrowTraffic think this is brilliant. We love a freelancer, so it’s a case of ‘the more the merrier’ as far as we’re concerned. But what exactly has happened to facilitate this sudden explosion in freelancing, and how will it affect the way we all work as a result?  Read more

How to create quality content

I’ve been working in marketing since 2003 and a lot of that time has been spent carrying out search marketing activities. Over the years, when working on the seo of websites we’ve got closer and closer to working on the quality of the content. If you’re managing your own website you’ll have heard about the fabled Quality Content Google suggests makes sites rank in its listings, but as quality is a subjective concept I thought I’d review how to create quality content that will help your website rank. Read more

Networking With The Next Generation

Networking With The Next Generation

I’ve been a little bit quiet on the old blog front recently because, to tell you the truth, I’ve just been swamped with work (which – as Simon Dalley says – is a good problem to have!) but I wanted to tell you about a fabulous event that I attended last week courtesy of Alder Grange School Sixth Form College in Rawthenstall.

 

As part of their Enterprise Week for Year 10 pupils, and representing GrowTraffic, I was lucky enough to be able to spend a morning with pupils as a business mentor, offering support and advice for their project on Tourism in Rossendale. Not only did I enjoy myself much more than I was expecting to, it was also really heartening to see such enthusiasm and dedication from all the students involved. Read more

Don’t Scrimp On The Content

(This article was originally written and published in May 2014)

Don't Scrimp On The Content!

 

OK, so you’ve paid your fancy web designer a small fortune and you’ve got the whizziest website on the World Wide Web, but your sales haven’t increased and your boss thinks you’re crazy for wasting all that money. Don’t panic! There’s one simple thing you can change to instantly improve your snazzy new website; the content.

 

Whether it’s content or copywriting, it needs to be good and it needs to be plentiful. Yes, a website needs to look good and it always helps to be innovative, but what you say on your website is even more important than how it looks. As the research is now proving, without well written, relevant and regularly updated content your website will fail to climb in the rankings or to produce those all important conversations. Read more

Reasons Why Bigging-Up Your Competitors Is A Good Idea

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Yesterday, I read a really interesting blog post on Search Engine Journal by Tom Demers entitled 5 Reasons Why It’s OK To Mention Competitors In Your Content. Funnily enough, this post struck an instant chord with me, as it almost word for word echoed a conversation I had with one of my clients a week or so ago. So, I thought I’d share it with you so that you can see just how right Tom Demers is about this very valid point!

 

As the title of the blog suggests, Tom’s post listed 5 reasons why writing about your competitors in your content marketing can be a positive thing; I obviously don’t want to go over everything again that Tom wrote, as he made his points very eloquently and you’re perfectly capable of reading it for yourself. Instead, I’ll give you Tom’s reason’s summarised and then relate them to my client and the answers I gave her.  Read more

On Yer Bike!

A couple of months ago, GrowTraffic were doing a little bit of networking at our local Shout! Network Group and we were fortunately enough to hear a talk by Wendy Bell from Lancashire County Council (LCC) about the council’s Sustainable Travel Grants, which had recently become available to businesses in the East Lancashire Area. We thought ‘we could do with a bit of that’, so we applied and – guess what? We were granted a Sustainable Travel Grant! Fantastic.  Read more

The Law of Unintended Consequences: Part 2

The Content Creation Machine

At the beginning of December, I wrote a little blog post about Google and the Law of Unintended Consequences, a phenomena of which Google seem to be particularly susceptible to. I did promise you a Part 2 to that Part 1 however and, as I am a woman of my word, voila!

In Part 1, I discussed the fact that a lot of Google’s algorithm updates/changes – whilst they do deal with certain issues and advance Google’s goal of providing the searcher with the best search results – nevertheless have unintended consequences, which themselves affect the practicalities of search marketing and the implementation of SEO.

 

The Content Creation Juggernaut

 

One such unintended consequence that has far reaching implications and has greatly shaped the world of SEO lately is the formation of the ever hungry content creation machine. In fact, this is possibly the one biggest factor that rules my life as a Freelance SEO Copywriter; it is both the blessing that acquires work to keep me writing and the curse that chains me to this never ending treadmill of having to constantly create new and interesting online content.

The biggest aspect of SEO now is content creation and it is the one universal piece of advice that we give to every client, no exceptions. Basically, if you want your website to rank highly in the SERPs, whatever your field or business sector, you can no longer just build a lovely shiny new website and then leave it static. Oh no, in this crazy world we currently inhabit, to a greater or lesser degree, you have to regularly generate new, original content and upload it to your site.

You know this, I have written many a blog about this already, but how have we got into this situation?  Read more

How Much Does Copywriting Cost?

I’ve been a Freelance SEO Copywriter for a good while now, touting my services on a number of different platforms, and one of the first questions that I always get asked is ‘how much do your services cost?’. It’s a fact of life and I understand that, for the majority of small to medium business owners, it is often what decisions are necessarily based on. Usually though, if that’s the first question I’m asked, I know that I’ve already lost the contract.  Read more

5 Good Reasons To Use Freelancers

In the interests of fair disclosure, I suppose I should probably state, before we go any further, that you’re probably not going to get a fair and balanced article here: as a Freelance Copywriter, I will admit that I may be slightly biased. Bearing that in mind, I’m about to give you 5 good reasons why hiring freelance copywriters is miles better than wasting all your money on expensive agency copywriters. See, not biased in the slightest!  Read more

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est. 2009