Being a freelancer has always been hard work – it requires a lot of graft and dedication to pull off being your own boss and successfully running your own business – but these days the slog is potentially even harder than it was before. Not only do you still have to do all the things that you already had to do – such as all your own sales, marketing, accounts and, obviously, the actual work – but you also now have to compete against so many other people doing exactly the same thing that you do (albeit not as well, clearly).
The reason for this increase in competition is simple; the age of the freelancer has arrived. In recent years, the freelance economy has grown exponentially (so much so, that the freelance economy is now an actual thing) and there are now more freelancers than the human race has ever experienced before. But far from this being a negative turn of events, we at GrowTraffic think this is brilliant. We love a freelancer, so it’s a case of ‘the more the merrier’ as far as we’re concerned. But what exactly has happened to facilitate this sudden explosion in freelancing, and how will it affect the way we all work as a result? Read More
I’ve been working in marketing since 2003 and a lot of that time has been spent carrying out search marketing activities. Over the years, when working on the seo of websites we’ve got closer and closer to working on the quality of the content. If you’re managing your own website you’ll have heard about the fabled Quality Content Google suggests makes sites rank in its listings, but as quality is a subjective concept I thought I’d review how to create quality content that will help your website rank. Read More
I’ve been a little bit quiet on the old blog front recently because, to tell you the truth, I’ve just been swamped with work (which – as Simon Dalley says – is a good problem to have!) but I wanted to tell you about a fabulous event that I attended last week courtesy of Alder Grange School Sixth Form College in Rawthenstall.
As part of their Enterprise Week for Year 10 pupils, and representing GrowTraffic, I was lucky enough to be able to spend a morning with pupils as a business mentor, offering support and advice for their project on Tourism in Rossendale. Not only did I enjoy myself much more than I was expecting to, it was also really heartening to see such enthusiasm and dedication from all the students involved. Read More
(This article was originally written and published in May 2014)
OK, so you’ve paid your fancy web designer a small fortune and you’ve got the whizziest website on the World Wide Web, but your sales haven’t increased and your boss thinks you’re crazy for wasting all that money. Don’t panic! There’s one simple thing you can change to instantly improve your snazzy new website; the content.
Whether it’s content or copywriting, it needs to be good and it needs to be plentiful. Yes, a website needs to look good and it always helps to be innovative, but what you say on your website is even more important than how it looks. As the research is now proving, without well written, relevant and regularly updated content your website will fail to climb in the rankings or to produce those all important conversations. Read More
Yesterday, I read a really interesting blog post on Search Engine Journal by Tom Demers entitled 5 Reasons Why It’s OK To Mention Competitors In Your Content. Funnily enough, this post struck an instant chord with me, as it almost word for word echoed a conversation I had with one of my clients a week or so ago. So, I thought I’d share it with you so that you can see just how right Tom Demers is about this very valid point!
As the title of the blog suggests, Tom’s post listed 5 reasons why writing about your competitors in your content marketing can be a positive thing; I obviously don’t want to go over everything again that Tom wrote, as he made his points very eloquently and you’re perfectly capable of reading it for yourself. Instead, I’ll give you Tom’s reason’s summarised and then relate them to my client and the answers I gave her. Read More
A couple of months ago, GrowTraffic were doing a little bit of networking at our local Shout! Network Group and we were fortunately enough to hear a talk by Wendy Bell from Lancashire County Council (LCC) about the council’s Sustainable Travel Grants, which had recently become available to businesses in the East Lancashire Area. We thought ‘we could do with a bit of that’, so we applied and – guess what? We were granted a Sustainable Travel Grant! Fantastic. Read More
About 6 months ago, I embarked upon my first project management of an SEO web build. As a Freelance SEO Copywriter, the building of websites is not usually my domain and that was a state of affairs that I was perfectly happy with, but the boss said project manage and so project manage I did. Well, I tried. Read More
At the beginning of December, I wrote a little blog post about Google and the Law of Unintended Consequences, a phenomena of which Google seem to be particularly susceptible to. I did promise you a Part 2 to that Part 1 however and, as I am a woman of my word, voila!
In Part 1, I discussed the fact that a lot of Google’s algorithm updates/changes – whilst they do deal with certain issues and advance Google’s goal of providing the searcher with the best search results – nevertheless have unintended consequences, which themselves affect the practicalities of search marketing and the implementation of SEO.
The Content Creation Juggernaut
One such unintended consequence that has far reaching implications and has greatly shaped the world of SEO lately is the formation of the ever hungry content creation machine. In fact, this is possibly the one biggest factor that rules my life as a Freelance SEO Copywriter; it is both the blessing that acquires work to keep me writing and the curse that chains me to this never ending treadmill of having to constantly create new and interesting online content.
The biggest aspect of SEO now is content creation and it is the one universal piece of advice that we give to every client, no exceptions. Basically, if you want your website to rank highly in the SERPs, whatever your field or business sector, you can no longer just build a lovely shiny new website and then leave it static. Oh no, in this crazy world we currently inhabit, to a greater or lesser degree, you have to regularly generate new, original content and upload it to your site.
You know this, I have written many a blog about this already, but how have we got into this situation? Read More
I’ve been a Freelance SEO Copywriter for a good while now, touting my services on a number of different platforms, and one of the first questions that I always get asked is ‘how much do your services cost?’. It’s a fact of life and I understand that, for the majority of small to medium business owners, it is often what decisions are necessarily based on. Usually though, if that’s the first question I’m asked, I know that I’ve already lost the contract. Read More
In the interests of fair disclosure, I suppose I should probably state, before we go any further, that you’re probably not going to get a fair and balanced article here: as a Freelance Copywriter, I will admit that I may be slightly biased. Bearing that in mind, I’m about to give you 5 good reasons why hiring freelance copywriters is miles better than wasting all your money on expensive agency copywriters. See, not biased in the slightest! Read More
Everybody knows that in this day and age, if you want to have a successful business, you need to have a website. Everybody knows this and everybody has one. But whether you do it yourself or pay someone else to do it for you, designing and building your website is only the very beginning. You now have to fill your shiny new website with lots of lovely information about your business and then get it to rank in the search engine results pages so that people will actually see it. Read More
Greetings from the Managing Director of GrowTraffic, Lancashire and Yorkshire’s finest Digital Marketing Consultancy! Even if we do say so ourselves.
From a background as a Freelance Copywriter, I have put all my efforts in to growing GrowTraffic over the past 5 years, and am now proud to see it becoming the blossoming agency it is.
Now with multiple members of the team based over multiple locations, GrowTraffic is able to offer the dedicated and targeted online marketing campaign your business needs to grow online.
We’ve done it to ourselves, so we can do it to your business too!
As an SEO Copywriter by trade, my area of speciality is in words; I can write the words you need to make sure your website soars up the rankings, whether they be on the front or the back end of your website.
I Once Was A Freelance SEO Copywriter
As a freelance SEO copywriter, I spent many years writing on a huge variety of subjects, ranging from health insurance to washing machines. Hence, I have a vast reservoir of useless knowledge on random subjects! I’m also a complete geek, so love learning, and always make sure my writing is accurate and relevant to your business.
What’s more, as a Grammar Nazi with an English degree under my belt and years of experience in a variety of writing styles, my copy is always well written with the correct spelling, punctuation and grammar. I can also tailor the tone and style of my writing – from professional and businesslike to frivolous and whimsical – to suit the needs of your customers.
Whilst I might not do as much of the day-to-day writing anyway, I have always found my background has helped me enormously in my role as MD of GT. Good copy is now the cornerstone of good SEO, and we pride ourselves on the quality of our exceptional copy.
The other benefit of my background is that, as I don’t actually come from the bizarre and secretive world of SEO, I can cut through the bullshit and tell you in plain English what you need to do to your website to improve it. No dark arts or black magic, just good, solid advice and practical help.
I Do Other Things Besides GrowTraffic
I’m fairly sure I spend the majority of my life working on or for GrowTraffic but, on the rare occasions I’m not sat at my laptop, I’ll probably be out in the field playing with my horses.
We’re lucky to live in a very cold and drafty ramshackle old farmhouse on the edge of the moors, with hundreds of animals and plenty of dirt. I am married to Simon Dalleyand we have one son, Leon.
Please Contact Me
If you’d like to get in touch to speak to me about anything to do with GrowTraffic – or horses – then please do! You can contact me by phone on 07495 181 007 or drop me an email at firstname.lastname@example.org.
I’m also usually out and about networking around Bacup and the surrounding community, why not come along to one of the following groups and spread the word about your business at the same time? You can usually find me at Valley at Work, BoB Clubs or 4Networking.
Alternatively, you can just follow me on good old social media, to get all the latest news and updates on SEO and copywriting. Find me on Facebook, Twitter or LinkedIn and say ‘hi’!
This is the next SEO technique that Google appears to be going after (or has gone after big style in the last couple of months). A blog network is a group of blogs – normally bog standard wordpress installs, with basic wordpress templates and lots of content. Generally this content is generated explicitly for the purposes of creating links back to a website. Read More