The way we think about keywords has changed dramatically over the years. However many of us are still guilty of thinking about keywords too much. I think you could probably argue that our focus on keywords is a vestige of the bad old days of SEO and digital marketing. Read More
I’ve been working in marketing since 2003. I created my first website in 2000. Sometime around 2004 / 2005, I started to get interested in SEO. It was during this time that I was managing a magazine called Professional Van and Light Truck Magazine. It was also around this time that I started noticing the impact promoting press releases had on our website’s rankings. Read More
Probably the biggest issue the internet is wrangling with at the moment is the scourge of fake news. But this got me wondering if there is some benefit of fake news to SEO and content marketing. Read More
Being a freelancer has always been hard work – it requires a lot of graft and dedication to pull off being your own boss and successfully running your own business – but these days the slog is potentially even harder than it was before. Not only do you still have to do all the things that you already had to do – such as all your own sales, marketing, accounts and, obviously, the actual work – but you also now have to compete against so many other people doing exactly the same thing that you do (albeit not as well, clearly).
The reason for this increase in competition is simple; the age of the freelancer has arrived. In recent years, the freelance economy has grown exponentially (so much so, that the freelance economy is now an actual thing) and there are now more freelancers than the human race has ever experienced before. But far from this being a negative turn of events, we at GrowTraffic think this is brilliant. We love a freelancer, so it’s a case of ‘the more the merrier’ as far as we’re concerned. But what exactly has happened to facilitate this sudden explosion in freelancing, and how will it affect the way we all work as a result? Read More
This week has seen a really interesting change in the way Google’s SERPs are being laid out, seeing Google remove the PPC ads from the right hand sidebar with immediate effect. Read More
According to the latest search market share numbers released by ComScore on 14th August 2015, Google’s share of the US search market has dropped slightly. Before we all panic and predict the demise of the search giant though, I must qualify that statement by admitting that the fall is not significant; nevertheless, the latest figures do show a loss of ground on Google’s part, to the benefit of its two largest competitors, Bing and Yahoo.
So, let’s take a closer look at the most recent figures and statistics and see what they’re showing us about the performance of the largest search engines globally. Read More
I’ve been a little bit quiet on the old blog front recently because, to tell you the truth, I’ve just been swamped with work (which – as Simon Dalley says – is a good problem to have!) but I wanted to tell you about a fabulous event that I attended last week courtesy of Alder Grange School Sixth Form College in Rawthenstall.
As part of their Enterprise Week for Year 10 pupils, and representing GrowTraffic, I was lucky enough to be able to spend a morning with pupils as a business mentor, offering support and advice for their project on Tourism in Rossendale. Not only did I enjoy myself much more than I was expecting to, it was also really heartening to see such enthusiasm and dedication from all the students involved. Read More
Following in the footsteps of Facebook and Instagram, Twitter announced yesterday that it will shortly be autoplaying all videos by default, meaning that we can now all look forward to many more wasted hours of our lives watching cats fall down toilets or rhinos making friends with lambs. Read More
Yesterday, I read a really interesting blog post on Search Engine Journal by Tom Demers entitled 5 Reasons Why It’s OK To Mention Competitors In Your Content. Funnily enough, this post struck an instant chord with me, as it almost word for word echoed a conversation I had with one of my clients a week or so ago. So, I thought I’d share it with you so that you can see just how right Tom Demers is about this very valid point!
As the title of the blog suggests, Tom’s post listed 5 reasons why writing about your competitors in your content marketing can be a positive thing; I obviously don’t want to go over everything again that Tom wrote, as he made his points very eloquently and you’re perfectly capable of reading it for yourself. Instead, I’ll give you Tom’s reason’s summarised and then relate them to my client and the answers I gave her. Read More
About 6 months ago, I embarked upon my first project management of an SEO web build. As a Freelance SEO Copywriter, the building of websites is not usually my domain and that was a state of affairs that I was perfectly happy with, but the boss said project manage and so project manage I did. Well, I tried. Read More
Well I’ve been a very busy little bee over the past couple of weeks, so much so that I haven’t even found time to pen a little GrowTraffic blog post; my clients have had loads but the GT world has been woefully neglected. Fortunately, Simon Dalley’s been stepping in to fill the blogging void, so I think we’ll probably survive, however it’s about time I started to pull my blogging weight so here’s a quick little post to keep you going. Read More
Image courtesy of Nitrozac & Snaggy @ www.geekculture.com
OK, I’ve got an age old query for you here, lovely blog readers, about the things that you upload to your social media accounts and to what degree they should be controlled.
The Background
First of all, let me give you the background. In our family, I work from home as a Freelance SEO Copywriter. I run a digital marketing and SEO consultancy with my husband who has a day job as a Marketing Manager; it would be fair to say that our household is pretty digital marketing orientated.
Unavoidably, social media is a massive part of our lives; both my husband and I have personal accounts for multiple platforms (Facebook, Twitter, Google+, Pinterest etc.) and we also both manage the social media accounts for our own companies and often some for our clients too. Believe me, that is one heck of a lot of social media to keep track of and I dread to think how many hours of our lives we have spent glued to our phones or our laptops.
Naturally, we’re both also aware of the value of a good social media policy, especially in the context of a business’s online marketing campaign. Just for the record. Read More
We’ve all heard the phrase “turnover is vanity, profit is sanity” however it in the world of seo and content marketing “traffic is vanity, lots of traffic is sanity”. Read More
Google has failed to end the speculation about the recent search algorithm update many are calling the Brand-eCommerce Update, other than by stating they’re “tuning” their algorithms to improve search result relevancy. Read More
It’s all well and good knowing that you’ve got to get links back to your website and that’s why you speak with an seo consultant, but have you ever wondered what methods seo consultants use Google to find websites ranking for the keywords you want to target? Read More
GrowTraffic has been ranking for the term Freelance SEO Consultant in various positions for about 5 years now, I put a lot of effort in at various point to ranking for the term and maintaining the high rankings, with culminated in the website ranking in the top position in the UK for freelance seo consultant and other variations for around 3 years. Read More
When I got this notification in my Twitter feed this morning, sent from the ever informative Search Engine Journal stalwart, Matt Southern, I thought ‘big wow’. Yes, it takes quite a lot to impress me.
Never one to be deterred by simple boredom though, I thought ‘well, I am supposedly an SEO Copywriter, I’d better watch this and keep abreast of the current trends in SEO’. I know; dedication or what?! Sometimes I think I deserve a Nobel prize for my unrelenting devotion to all things Search Engine orientated.
So down I sat on a rainy Friday afternoon to watch the hour+ long video of Mark Zuckerberg’s Q&A session and, much to my amazement, I was actually quite impressed. Read More
I Love My Job…
One of the things that I love most about being a Freelance SEO Copywriter is the fact that I can work from home; it’s great, everyone should do it! Having previously worked in large, open planned offices with lots of people, all having different conversations either with each other or on the phone, being able to work in the peace and quiet of my own home is bliss, plus I’m at least twice as productive as I used to be. Read More
Google is on a mission. Yes, I know what you’re thinking; world domination. Although it may seem like that at times, Google’s more laudable raison d’être, so they would have us believe, is to provide the multitudinous users of the World Wide Web with access to the most accurate information and the most unique and original content. Read More
Over the last year or so there has been a big move in the search sector towards guest posting, if you’ve got a blog or a news page on your website you’ve probably already received emails asking if you can post a guest post on your blog. I know I have. I’ve also been involved in outreach trying to get guest blogs and I’d like to share some of my experiences around this. Read More
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