Why is duplicate content wrong?

I’m working with a client that publishes a number of magazines, they’ve been working in the offline sphere for a good number of years, they are expect at what they do in that sector however they are moving further and further into the online space and there are some issues arising with processes, knowledge and staff resistance. As a freelance seo consultant, I’ve seen this type of thing many times, change is always hard and it’s important to take the staff with you and empower them. I recently sent through an email to explain why duplicate content is a bad idea, this is an adapted version. Read more

Will future SEOs be Journalists?

When I first started dabbling in SEO I did so from a journalistic point of view. Let me take you back a decade or so to explain. I was working for a company called Campbells Commercial Vehicle Marketing Group, a fresh faced, spotty youth straight out of uni.

Campbells’ carried out marketing, mainly for multinational businesses selling vans and trucks as well as accessories for those kind of vehicles. They marketed in a very traditional manner, mainly direct marketing, data marketing, market research through a call centre. Not long after I arrived they decided to launch a monthly trade magazine and before you knew it I was a full time marketer and a part time trade journalist. Getting a van every week full of fuel and being sent to vehicle press launches was pretty amazing. Read more

Why Google Dislikes Blog Networks?

This is the next SEO technique that Google appears to be going after (or has gone after big style in the last couple of months). A blog network is a group of blogs – normally bog standard wordpress installs, with basic wordpress templates and lots of content. Generally this content is generated explicitly for the purposes of creating links back to a website. Read more

What Goes Up Must Come Down

GrowTraffic has been sat at position 1 for freelance seo consultant for quite some time now and to be honest I’ve not done a lot to maintain the position, on Sasturday however for the first time in a long time the site dropped to position 3, I had a sneaky suspicion this was going to happen as GT dropped to position 2 for about half a day a week or so ago, this dance is a sure fire indicator that you’re about to be dropped slightly.

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Plan for 2011

It’s about this time of year that I like to come up with a bit of a plan for the year ahead and work out what I would like to achieve, what I’m aiming towards etc.

It’s been a different 2010  for me, mainly as my son was born at the end of 2009 and is now growing up and I’m having to alter how I live my life to fit around him, also my wife has been ill for a lot of the year which has put a lot of emphasis on me role as the provider which means it’s even more important I work out what I want and how I’m going to go about it over the next 12 months.

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est. 2009

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