No matter what kind of business you run, Google Analytics is an accurate and sophisticated way to record and measure a wide range of data concerning your website’s traffic, performance, and even user behavior over a certain period of time. Google Analytics automates the metrics, making it ideal for website owners who have a bunch of tasks to carry out and have very little time for collecting data.Read more
If you’ve got Google Analytics you’ve probably just received an email from Google giving you some information about how they will help you conform to GDPR in Google Analytics.
Since Google introduced their market leading free package Google Ananlytics the way we use the web has changed. We no longer simply surf the net from our desk in the office or from our desktop computer at home, nowadays we use loads of different devices and browsers to find content. Later last year, Google announced it would be lanuching a package to improve the way it tracks a website’s visitors, they are calling it Universal Analytics. Read more