The crazy world of SEO was thrown into a state of panic on 20th May 2014, when Matt Cutts declared on his Twitter page that “Google is rolling out our Panda 4.0 update starting today”. Admittedly, I was on holiday when this sacred announcement was made, sipping a cocktail from the free bar whilst reclining by the pool, so the initial frenzy passed me by somewhat. I know what you’re thinking; ‘what relevance can the holiday have to the algorithm update’? It has none; I only mention it to make you jealous! Read More
This is the next SEO technique that Google appears to be going after (or has gone after big style in the last couple of months). A blog network is a group of blogs – normally bog standard wordpress installs, with basic wordpress templates and lots of content. Generally this content is generated explicitly for the purposes of creating links back to a website. Read More
Recently there has been a flurry of people reporting they have been hit with a Webmaster tools penalty that focus’ on the backlinks coming into the site – as this coincides with the most recent update to the Google Panda update (Panda 3.3) I’m assuming it’s part of this update.
Google’s Panda updates exist outside Google’s normal algorithm changes, they are run regularly to tidy up the rankings and the aim of them is to hunt out wrong doers and penalise them for their wrong doings. Read More
It’s fair to say that Google feels humiliated by the content farming system and is hitting back in the only way it knows how to – punish everything that resembles content generation, even if it’s really good content creation for a meaningful and legitimate reason.
They did this some time ago when they downgraded the potency associated with links back from press releases. Interestingly though, when Google launched the Vince update Press Releases became important once again – in that they are a good indicator or brand, branding and marketing.
I also have a sneaky suspicion that Google loves the Panda update, however when they launched it the update caused far too many waves for them, so, they’re introducing it one bit at a time giving webmasters and website owners the opportunity to make their website and link profile conform to the changed landscape.
Credit where credit is due, in the Whitehat SEO community there has been rumblings about this kind of content spam for the best part of a year (check out Aaron Walls thoughts on this, what’s more you’ve got to hand it to Google that they’re starting to get a handle on things.
I noticed after doing plenty of searching that the sites that are appearing higher up are generally the ones that are doing lots of original content or are at least the ones where original content links to.
Is Google Pandering to Proper SEO Companies or is this their demise?
OK – so I like to think of myself as a real search marketer, but everyone calls us SEOs however I’d like to at least be known as a good, ethical and honest SEO at that.
I’m also a bit skeptical about the future of the SEO agency as they are at the moment, (and let’s be honest, there are some real sharks and cowboys out there!), we’ll be talking much more about internet marketing agencies, it will be all about the package of building a better online brand for the client, whether that be through emails, pay per click, search engine optimisation, social marketing, affiliate marketing, online reputation management etc. There’ll also have to be some element of design involved there, in short we will be moving back towards the full service agencies from the divergence into separate agencies in the middle of the last decade. In essence Panda forces marketing companies to put more focus on what’s going on onsite rather than what’s happening offsite.
Should be stop being obsessed about the Panda update?
In a word, YES!!!! The search community’s obsession with Google most recent round of updates has to stop, by constantly talking about it we are all giving much more weight to the idea that we have to always focus on what Google wants us to do instead of what we should do for the best of our website’s visitors.
If content is king, then user experience is god.