Good old John Mueller. Every time Google’s ‘Search Advocate’ opens his mouth, we all jump to attention. This week he has told us that webpages with similar URLs may not be indexed by Google.
This is pretty big. It should change the way you structure your site, especially for local optimisation.
E-A-T stands for Expertise, Authority, and Trust. They are three factors Google use to determine how much trust should be placed in a website or web page. And it is an extremely important factor in your SEO, web design, and copywriting.
But what is EAT? How can you use it to rank better and win more customers, and why should you care?
Let’s take a deep, yet simple dive into EAT in SEO. (Don’t you just love acronyms? Said no one ever.)
Recently Google’s staff have announced they’ll be forming a new union to come together in solidarity to begin to change their relationships with the tech giant and the direction the company is taking. Read more
Are you looking to add or change the featured image on your business’ Google knowledge panel? Find out how in this blog, where we outline what the Google Knowledge Panel is, how you can claim and how it can benefit you!
Google DeepRank focuses on providing more relevant results to search engine users by picking up on subtleties of language that may have been missed in the past by utilising machine learning technologies to understand the way humans speak. DeepRank allows users to phrase queries in the natural way which they speak, as it no longer ignores stop words which allows it to understand the wider context in which a question may be asked. Read more
Back in early 2018, Google made a change to the way we view Google images. As far as Google changes go, it was relatively small. Regardless, it made viewing Google images in full that little bit trickier. And for people who regularly use Google images, this proved to be pretty annoying. Read more
If you are responsible for the SEO of a website, you may have noticed that Google sometimes announces algorithm updates. Read more
With almost every update released from Google, we seem to hear more about the search giants move towards the understanding of speech patterns and away from creating content for bots. And in some ways, this should be liberating for SEO consultants and digital marketers because it means we can focus on the user more, which is what we’re always taught to do as marketers.
Google is going to start ranking passages in search results rather than mainly ranking pages. This means that Google will now be able to surface and serve passages from content and include it in the SERPs if they think it best suits the search query, even if that passage isn’t what the page is about. This is the important bit. Read more
Google has announced a number of changes that are going to impact search, and if you are responsible for the SEO of your business, you need to take note! Read more
