What Is The Google DeepRank Algorithm And What Does It Mean For My Business?
What Is The Google DeepRank Algorithm And What Does It Mean For My Business?

Google DeepRank focuses on providing more relevant results to search engine users by picking up on subtleties of language that may have been missed in the past by utilising machine learning technologies to understand the way humans speak. DeepRank allows users to phrase queries in the natural way which they speak, as it no longer ignores stop words which allows it to understand the wider context in which a question may be asked. Read more

What Does Google’s Passage Indexing And Natural Language Processing Mean For The Future Of SEO?
What Does Google’s Passage Indexing And Natural Language Processing Mean For The Future Of SEO?

With almost every update released from Google, we seem to hear more about the search giants move towards the understanding of speech patterns and away from creating content for bots. And in some ways, this should be liberating for SEO consultants and digital marketers because it means we can focus on the user more, which is what we’re always taught to do as marketers.

Google is going to start ranking passages in search results rather than mainly ranking pages. This means that Google will now be able to surface and serve passages from content and include it in the SERPs if they think it best suits the search query, even if that passage isn’t what the page is about. This is the important bit. Read more

Tech Giants Are Monopsonies So Stop Treating Them Like Monopolies
Tech Giants Are Monopsonies So Stop Treating Them Like Monopolies

Over the last hundred years, politicians have been wading into economics and breaking up businesses that have become too big – by becoming monopolies – and lots of laws, regulations and policies have been devised around this. But we’ve entered a new era and in that era, the popular board game we all play once every couple of years wouldn’t be called Monolopy, it would be called Monopsony. Read more

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est. 2009

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