How Does Google Understand Text?
How Does Google Understand Text?

Google is one of the biggest search engines we use. Hundreds and thousands of web posts, websites, blogs and images are uploaded to the internet every day. Google acts like a giant filing cabinet and has to scrape through all those posts and websites so it can categorise and sort them all.

But just how does google understand text? Can google understand the text and does it reads every single post. Google is a lot smarter than we think and is caple of reading text and images and running that through its algorithm and decides where that page should rank.

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What Made Google The Biggest Search Engine
What Made Google The Biggest Search Engine?

Google is, without a shadow of a doubt, the biggest search engine. You’ve probably used it at least once today already. Google is so big and so well know that it’s even in the Oxford English Dictionary as a verb! (Fun Fact: Google was first used as a verb in an episode of Buffy the Vampire Slayer and it became a welcome part of our vocabulary. Is there nothing she can’t do!?)

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What Is EAT in SEO?
What is EAT in SEO?

E-A-T stands for Expertise, Authority, and Trust. They are three factors Google use to determine how much trust should be placed in a website or web page. And it is an extremely important factor in your SEO, web design, and copywriting.

But what is EAT? How can you use it to rank better and win more customers, and why should you care?

Let’s take a deep, yet simple dive into EAT in SEO. (Don’t you just love acronyms? Said no one ever.)

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What Is The Google DeepRank Algorithm And What Does It Mean For My Business?
What Is The Google DeepRank Algorithm And What Does It Mean For My Business?

Google DeepRank focuses on providing more relevant results to search engine users by picking up on subtleties of language that may have been missed in the past by utilising machine learning technologies to understand the way humans speak. DeepRank allows users to phrase queries in the natural way which they speak, as it no longer ignores stop words which allows it to understand the wider context in which a question may be asked. Read more

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est. 2009

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