Blog Header What Do Marketers Need To Know About SEO
What Do Marketers Need To Know About SEO?

You may have googled this question before, a while ago, read a few articles and added it to your marketing strategy.

But, as Paul McCartney says “In this everchanging world in which we live in” and the marketing world is no exception, so we need to keep up to date. (Also, that is terrible grammar by Paul, but we’ll grant him poetic licence).

So, in September 2019, what do marketers need to know about SEO?

(editor’s note. Top tip, maybe don’t start our blogs by criticising one of the Beatles?)

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Are Keywords Still Relevant
Are Keywords Still Relevant?

TL; DR Yes and No

Keywords are what we put into Google (other search engines are available) to find what we are looking for. For example, if you type “Taco Bell in Bacup” you will get a list of relevant search results.

You won’t find one in Bacup by the way, not yet anyway, the nearest one is in Manchester if there are any Taco Bell fans reading this.

Keywords are also important for businesses too. If inspired by the last paragraph, you have now decided to open a branch of Taco Bell in Bacup, you would want to make sure you appear on or near the top of the search results.

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Learnings from Distilled’s Will Critchlow’s Interview With Google’s John Mueller

Every now and then there is a post about search which should make every SEO consultant stand up and take notice. Recently, Distilled’s Will Critchlow created one such piece of content when he created a Whiteboard Friday for Moz, about the lessons he learned from interviewing Google’s John Mueller.

The Whiteboard Friday covers a range of topics including Domain Authority, subdomains vs subfolders and a take on using noindex/nofollow. Here’s my roundup and thoughts based on the piece:

John Mueller is the Senior Webmaster Trends Analyst at Google and he’s always prepared to be super helpful when it comes to questions about how Google is treating things differently from a technical SEO perspective.

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Voice Search
Voice Search – The Evolution of SEO

Okay so your business is going well, and according to your sales figures, (and quite possibly some SEO analysis),  your website is well optimised and getting plenty of traffic. Customers are buying your products… Hurrayyy, you can relax a little, put your feet up and be pleased you are keeping up to date with technology and business practice in the 21st Century.

Or can you? Have you heard of Voice Search and do you use it? Are customers using it to find you? In this ever changing digital age, Voice Search is the fastest growing search type worldwide, and could put some serious pressure on to the Google search model for the first time since it’s launch in 1997. Want to find out more? Read on!  Read more

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est. 2009