What Is EAT in SEO?
What is EAT in SEO?

E-A-T stands for Expertise, Authority, and Trust. They are three factors Google use to determine how much trust should be placed in a website or web page. And it is an extremely important factor in your SEO, web design, and copywriting.

But what is EAT? How can you use it to rank better and win more customers, and why should you care?

Let’s take a deep, yet simple dive into EAT in SEO. (Don’t you just love acronyms? Said no one ever.)

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What Is The Google DeepRank Algorithm And What Does It Mean For My Business?
What Is The Google DeepRank Algorithm And What Does It Mean For My Business?

Google DeepRank focuses on providing more relevant results to search engine users by picking up on subtleties of language that may have been missed in the past by utilising machine learning technologies to understand the way humans speak. DeepRank allows users to phrase queries in the natural way which they speak, as it no longer ignores stop words which allows it to understand the wider context in which a question may be asked. Read more

What Does Google’s Passage Indexing And Natural Language Processing Mean For The Future Of SEO?
What Does Google’s Passage Indexing And Natural Language Processing Mean For The Future Of SEO?

With almost every update released from Google, we seem to hear more about the search giants move towards the understanding of speech patterns and away from creating content for bots. And in some ways, this should be liberating for SEO consultants and digital marketers because it means we can focus on the user more, which is what we’re always taught to do as marketers.

Google is going to start ranking passages in search results rather than mainly ranking pages. This means that Google will now be able to surface and serve passages from content and include it in the SERPs if they think it best suits the search query, even if that passage isn’t what the page is about. This is the important bit. Read more

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est. 2009

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