If you have a business or even a web presence of any size, then you need to start thinking about SEO. SEO is vital if you want to try and grow your traffic and get more people seeing you and your content online.
Before you get into SEO however, there are a few things that you should know about.
“Our competitors are doing that, why don’t we do the same?”
This sentence haunts me. Read more
I’m presuming you have sat there and wondered whether bolding specific keywords or using headings will have a direct impact on improving your SEO rankings. And if you’ve done some research on the topic you’ll find many articles claiming the will have an impact on your rankings. Read more
Staff turnover is something every business with employees’ experiences. It’s unfortunate but part and parcel of owning a business. When employees leave an SEO agency, I feel with my experience, it affects our sector more than others. Read more
With the many changes, Google makes each year, as an SEO company/person you have to be on the ball, as your strategy that worked a year ago with broken link building could be ineffective now. Read more
When it comes to carrying out a content audit, you must think of every piece of content on your website. The good, the bad, and the ones that have taken a vast amount of time.
Now think of how you keep track of your content. How is your content performing? Do you analyse or use analytics so you can improve your content in the future?
If you do this already, great. But this is for the ones in the back, the ones that don’t. If you’re missing this kind of organisation, I’d invest in a content audit.
In this GrowTraffic blog, I’m going to outline what a content audit is, how to carry out content audits and why they’re important for your business.
Before you can start seriously applying SEO to help grow your traffic and your business, you need to be able to interpret an SEO crawl.
It’s important you know what an SEO crawl is, how to interpret one and most of all, how to use one and apply it to your SEO strategy.
In this week’s Friday Facebook Session, Rachel, Hannah and Dalley discuss how to interpret an SEO crawl and what you need to be mindful of when you do.
How you structure your website and where you place certain pages can have a huge impact on how well you rank and how successful your website is.
Knowing how to choose pillar page topics is extremely important and it’s something you really need to know when it comes to organising your website.
There are so many different things that matter and are so important when it comes to growing your business. EAT stands for expertise, authoritativeness, and trustworthiness and it’s kind of a big deal when it comes to SEO and your SE ranking.
All three factors are important when it comes to pleasing the Google algorithm, but what’s more, important: expertise, authoritativeness, and trustworthiness? Read more
