How to set a PPC Budget

When I first meet with a client to discuss Pay Per Click, after all the excitement is over I have to have the conversation of how much, it generally goes like this:

Me: What kind of budget do you have?

Clients: Well how much do you think we should spend?

Me: You can spend as much or as little as you want, how much does your average sale cost you at the moment?

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Future of SEO with the content publishers?

It seems to me that more and more we can say that the future of SEO is with the content publishers. By content publishers I’m not talking about people that can knock out a couple of pages a day, I’m taking about those organisations that are creating reams and reams of pages of content every day, ranging from news articles to blogs to pages, this is the future of SEO at the moment.

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Predicting PageRank Updates

You know predicting the next PageRank update is a bit of fun , you’ve got to do it, as a search marketer it’s the expected thing.

Here’s my prediction – it’s going to take place between March 31st and April 30th – that’s a bit of a cop out really as we all know it’s going to update in that time frame. I suppose if I’m going to get pinned down on when the update is going to take place I will probably go for the end of this month – so updating on or around 30th March.

Google has been updating its PageRank algorithm pretty regularly for the last couple of years, so I suppose it’s fair to say they’ll do the same this time round.

Plus it’s not long since Google did a fairly major update in the shape of getting Google Caffeine out to the masses, so I expect they are going to want to do it sooner rather than later to make sure everything is working as it should do.

I’d be interested to hear if you think the PageRank update will take place in April and what makes you think that?

Pros and cons of changing domains

Every now and then there comes a point in the progression of a business’ online presence that the business outgrows its existing domain.

maybe it’s time for a change of brand, maybe the domain doesn’t reflect the scope the company now faces or maybe the domain needs to be localised to give it better search engine reach.

It’s not so bad it the website doesn’t really work, but imagine how hard that decision is when a domain does work, when a domain is at the top of the search results for search terms that deliver real, converting traffic. Hard decision, but if a new domain will give youeven greater visibility then it’s a decision that needs to be taken.

I strongly believe that only by acting boldly and taking the bull by the horn can you make those great leap forwards – admittedly sometimes it goes wrong and you have to track back and undo as much as possible what you did.

There is likely to be an element of pain to changing a domain. Even if the website is the same and all the correct procedures are followed, such as 301 redirects from all the slugs off the old domain, you’ve got an xml sitemap, you’ve submitted it to Google Webmaster tools, informed Google of the change of domains you’re still likely to have some disruption to the search results in the short term, you may see a drop before the new domain rebounds to the positions previously occupied by the old one.

Although you may get more coverage in the search engines with a new domain, especially if it is keyword rich, you may not see any great increase in organic results.

Can you business afford the downturn on the chance that the organic clicks may increase? Personally, I think it’s always going to be a risk worth taking, however recently I saw a drop of around 8% which lasted for 3 weeks, which was having serious knock on effects to the number of conversions being provided by the website.

Fortunately for that business and site the business was able to take the hit with the knowledge that there business would benefit.

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est. 2009

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