A client recently was recently looking at the crawl stats of his website’s pages and he was disappointed to see some of the core pages of his website weren’t crawled as frequently as he would have liked. But if you’re faced with low crawl rates, you need to ask yourself how often should Google be crawling your website. Here’s the answer I gave to our client. Read more
There is a wide range of tools and applications that can help your business, like Google My Business and Bing Places. Many search engines have tools to help you manage your business and keep track of how your website and other web pages are doing.
If you run a business and are trying to grow your traffic and get people interested, then you should absolutely make use of all these tools and features that are designed to help you.
Keyword density is incredibly important for SEO (Search Engine Optimisation). Over the years the importance and effect of keyword density have changed drastically. In the Pre Panda era, you could essentially ‘spam’ your webpage with your keyword and your page stood a chance of ranking. Read more
If you own a business, then you probably have a website. A website is a key tool in growing any business, but you might be asking what makes a good website?
When you are building your website for your business you need to be thinking about the long term plan for your business and deciding how can your website help further your business plan.
When you are creating your website you want to make sure that everything is helping you and your business get the best possible search engine ranking, so you might be wondering… Do terms and conditions pages help your SEO?
Practically everything on your website can help improve your ranking, but how you organise and curate everything in your website, including your terms and conditions pages, can have a huge impact.
For this weeks Friday Facebook Session we discussed What Can We Learn From The Latest Google Algorithm Rollouts?. When ever google changes its algorithm you might see some changes in your ranking and traffic.
If this is the case, then here are our 5 Tips to survive The Summer Of Algorithm Updates:
Google is one of the biggest search engines we use. Hundreds and thousands of web posts, websites, blogs and images are uploaded to the internet every day. Google acts like a giant filing cabinet and has to scrape through all those posts and websites so it can categorise and sort them all.
But just how does google understand text? Can google understand the text and does it reads every single post. Google is a lot smarter than we think and is caple of reading text and images and running that through its algorithm and decides where that page should rank.
Google is, without a shadow of a doubt, the biggest search engine. You’ve probably used it at least once today already. Google is so big and so well know that it’s even in the Oxford English Dictionary as a verb! (Fun Fact: Google was first used as a verb in an episode of Buffy the Vampire Slayer and it became a welcome part of our vocabulary. Is there nothing she can’t do!?)
As of mid-June, Google is going to start the rollout of a new algorithm update, which will prioritise page experience as an important ranking factor. If you want web users to have an enjoyable experience when on your website, you need to be focusing on your websites core web vitals. Read more