I was reading an email yesterday from someone who shall remain nameless and it was, quite frankly, terrible.
The sentences were too long, the grammar was incorrect, it read terribly. In fact, it didn’t just read terribly, it was impossible to read. By the time you’d got to the end of one sentence, you’d forgotten what it was all about. Or why you were even there in the first place. Or what your name was.
Now, to be fair, the email hadn’t been written with the intention of being used for any marketing purposes; it was a personal email. In fact, it was technically a HR document, sent with the need to be legally binding.
Nevertheless, it got me thinking about the way people write and what they want their reader to do with that piece of written information. Read more