More and more, traditional marketing strategies are either going out the window or being saved for the big boys.
Since the big boys obviously don’t need little old me writing their marketing strategy, I’m going to talk to the rest of you, rest of us anyway. How do you compete?
Content marketing has changed the game. Stop swimming and die, or in this case, stop evolving, stop adapting, stop giving great answers, and die. Read More
Just because we have nothing better to do with our weekends, on Saturday just gone we had our monthly GT planning meeting. I know, we’re riotous.
As busy SEO consultants, our obvious number one priority is delivering results for our clients. We deliver actionable insights, that ultimately help them achieve their business goals. But how do we achieve our goals? More specifically, what tools do we use to help us achieve our business aims? Not from an SEO or marketing perspective, but the behind the scenes, daily running of a business sense.
So put down your snooker cue, grab a pint of Pale Rider, gi’or wi thesen, and read on to see what SEO actually is and why you need it for your business.
So last week, on 9th November, we had a rather exciting evening here at GrowTraffic. After much build up and a lot of difficult judging (some may call it arguing!), it was finally the awards dinner itself for the 2016 Rossendale Business Awards, where GT were sponsoring the Creative Business category.
Held at the impressively large and well-appointed Whitworth Riverside, the evening was the culmination of much hard work by the event’s organisers, the Valley at Work business networking group, and was the perfect opportunity for Rossendale businesses to come together, let their hair down and celebrate another year’s great work. And what a celebration it was!
But in amongst all the other impressive businesses there on the night was the one that shone out the most for us, the winner of our Creative Business award in fact, the fabulous Kidult and Co. I met up with the girls earlier this week to talk about the business, their success and what it meant to win this award. Read More
According to the latest search market share numbers released by ComScore on 14th August 2015, Google’s share of the US search market has dropped slightly. Before we all panic and predict the demise of the search giant though, I must qualify that statement by admitting that the fall is not significant; nevertheless, the latest figures do show a loss of ground on Google’s part, to the benefit of its two largest competitors, Bing and Yahoo.
So, let’s take a closer look at the most recent figures and statistics and see what they’re showing us about the performance of the largest search engines globally. Read More
Yesterday, I read a really interesting blog post on Search Engine Journal by Tom Demers entitled 5 Reasons Why It’s OK To Mention Competitors In Your Content. Funnily enough, this post struck an instant chord with me, as it almost word for word echoed a conversation I had with one of my clients a week or so ago. So, I thought I’d share it with you so that you can see just how right Tom Demers is about this very valid point!
As the title of the blog suggests, Tom’s post listed 5 reasons why writing about your competitors in your content marketing can be a positive thing; I obviously don’t want to go over everything again that Tom wrote, as he made his points very eloquently and you’re perfectly capable of reading it for yourself. Instead, I’ll give you Tom’s reason’s summarised and then relate them to my client and the answers I gave her. Read More
About 6 months ago, I embarked upon my first project management of an SEO web build. As a Freelance SEO Copywriter, the building of websites is not usually my domain and that was a state of affairs that I was perfectly happy with, but the boss said project manage and so project manage I did. Well, I tried. Read More
Well I’ve been a very busy little bee over the past couple of weeks, so much so that I haven’t even found time to pen a little GrowTraffic blog post; my clients have had loads but the GT world has been woefully neglected. Fortunately, Simon Dalley’s been stepping in to fill the blogging void, so I think we’ll probably survive, however it’s about time I started to pull my blogging weight so here’s a quick little post to keep you going. Read More
If your website does not have a growing content base, you’re missing out on some serious potential traffic. Sites with blogs, news pages and other consistently updated features draw in more readers, partially due to the way that people consume content and partially due to the search algorithms of Google and other major engines. Read More
You’re an SEO, or a marketer that has a bit of knowledge about SEO and you’re thinking about how to implement a SEO strategy going forwards following the changes to the way Google ranks websites over the past year and a bit. Read More
>> UPDATE – PLEASE SEE THE 2015 RESULTS HERE <<
I thought I’d come up with a list of the leading SEOs in the UK. This is a bit more tricky than you’d think and I’ve had to have a bit of a play around with the results to get this list together. Read More
Please be aware we only offer Pay On Results SEO to a small number of websites, the costs are higher and the contracts are long-term. This servivce isn’t for every business.
There are a lot of people out there that have tried SEO in the past, they’ve had some success but their SEO has stalled and they are looking for someone to get involved and help drive the business forward.
GrowTraffic believe results are what SEO should be all about. We understand that you don’t want to be paying an SEO person hundreds of pounds per month and get nothing back in return. Let’s face it, SEO isn’t easy and a lack of results is a possibility, we’re all realists in business.
If you’re looking for a Pay on Results SEO service then we may be able to work with you. For the right business, we won’t charge you a setup fee, we will simply come in and have a look at how your website is doing at the moment, we’ll set a marker in the sand and we’ll then agree on how we quantify the SEO results. You’ll pay for the rankings we achieve.
There is always a lead time with an SEO process, it generally takes between a few weeks and a few months to start to see a difference being made. Depending on the amount of work that is required and the level of competition in the marketplace depends on how long it is before you will start to see results.
Following our onsite SEO work, our ongoing services are based on joined-up copywriting-focused, content marketing orientated SEO campaigns.
We’ll carry out the following process:
All we ask is that you sign a contract to stay with us for at 24 months and then a 3-month rolling contract, this simply takes into account the lead time required to carry out optimization and to start to see the results coming in. In addition, there is a small fee to cover the reporting costs which will provide valuable insigts to your entire marketing strategy.
Pay on Results SEO if very different to our normal freelance seo consultant type service. The cost associated with our Pay on Results service is more expensive than choosing the monthly retainer costs. The Pay on Results SEO costs can be agreed before we commence work – and due to the costs and risk associated to us, you can be sure we’ll only take on a client if we really believe we can make a dramatic difference to their business.
If you think Pay on Results is right for your business please get in touch letting us know you’re interested in this service.
This is the next SEO technique that Google appears to be going after (or has gone after big style in the last couple of months). A blog network is a group of blogs – normally bog standard wordpress installs, with basic wordpress templates and lots of content. Generally this content is generated explicitly for the purposes of creating links back to a website. Read More
Search Engine Visibility is a bit of a confusing thing in many ways. I often talk about visibility and people nod along and I’m not always sure they fully get what I’m talking about.
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It’s about this time of year that I like to come up with a bit of a plan for the year ahead and work out what I would like to achieve, what I’m aiming towards etc.
It’s been a different 2010 for me, mainly as my son was born at the end of 2009 and is now growing up and I’m having to alter how I live my life to fit around him, also my wife has been ill for a lot of the year which has put a lot of emphasis on me role as the provider which means it’s even more important I work out what I want and how I’m going to go about it over the next 12 months.
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