OK, so as most of you obviously already know (as you live on planet Earth) it was Halloween on Friday and that means that not only did you spend most of last night feeling sick, but your social media feeds were also filled with companies making tenuous links between their product/company and the Eve of All Hallows. Well mine were at any rate.
Now, as I am married to a marketer (for my sins) I obviously know how important it is to use key calendar dates to help fill up your blogging calendar – hell, I’ve even written blogs about how important this is – but when I sat down yesterday morning to have a look at the efforts of my fellow marketers and try to think of something inspirational to blog about, I was attacked by a great big scary Halloweeny monstery thingy, who drained me of all motivation.
It wasn’t as if everything that I saw was bad – some of it was good – but most of it was tenuous at best. So, instead of something inspirational, I present you with this. Lucky you. Read more