As anyone who knows me will tell you, I’m a Words Person. Not a Numbers Person – as my son is keen on reminding me – and rarely even a Pictures Person – if you’re going to stick me in an art gallery, you’re going to have to explain to me what I’m looking at. But give me words – anyone’s words; Shakespeare’s, Duffy’s, Attwood’s, hell, even Val McDermid’s – and I’m in heaven. Read More
Happy New Year!
Having not written a GT blog for some considerable time, I have now been given the honour of writing our first blog of 2018 – and what an honour that is! I know, you’re jealous. I would be too.
And so, as it’s the start of a shiny new year and we’re all feeling positive and looking forward to all the good things that lie ahead (come on; it’s only the second week of January…we’re still positive!), the GT team are going to take it in turns to make some predictions on what this year may have in store for each of our areas of expertise. I know, the world and his dog are doing it, just bear with us…we need the keywords! 😉
So, as copywriting – or SEO copywriting, to be more specific – is my thing, I’m going to give you my predictions for SEO copywriting and content marketing in 2018, based on the questions I’ve most been asked recently. So, whether you’ve been content marketing for years or are a content virgin, you can make sure 2018 will be the year you finally start to grow your business online. Read More
Well, I’ve had a rather exciting day today, so I thought I’d pen you a quick blog to tell you all about it. I know, I know; you don’t deserve me.
So, what have I been up to that’s been so important? I got a free lunch for one thing, and very nice it was too. Suitably vegetarian. Besides that – and possibly more importantly – I also got an incredibly useful mentoring session on how to make an impact in business. Plus, I met some lovely people too. What more can you ask for on a Wednesday in mid-March? Read More
For the last few years, ever since GrowTraffic moved across the beautiful county of Lancashire to settle in Bacup, in the Rossendale Valley, we’ve been members of the Valley at Work networking group. (If you’re a regular to my blog, you’ll know that I’ve mentioned Valley at Work before, most recently as part of the Rossendale Business Awards.)
On Wednesday, it was my turn once again to enter the bear pit and host the meeting’s discussion, and the subject suggested to me by Valley at Work Chairman, Rob, as one that would be useful for the other members, was social media. After a bit of discussion, we decided to make that a little bit more niche still and focus on Facebook, and specifically on how small businesses can make their Facebook efforts more effective. Read More
According to the latest search market share numbers released by ComScore on 14th August 2015, Google’s share of the US search market has dropped slightly. Before we all panic and predict the demise of the search giant though, I must qualify that statement by admitting that the fall is not significant; nevertheless, the latest figures do show a loss of ground on Google’s part, to the benefit of its two largest competitors, Bing and Yahoo.
So, let’s take a closer look at the most recent figures and statistics and see what they’re showing us about the performance of the largest search engines globally. Read More
(This article was originally written and published in May 2014)
OK, so you’ve paid your fancy web designer a small fortune and you’ve got the whizziest website on the World Wide Web, but your sales haven’t increased and your boss thinks you’re crazy for wasting all that money. Don’t panic! There’s one simple thing you can change to instantly improve your snazzy new website; the content.
Whether it’s content or copywriting, it needs to be good and it needs to be plentiful. Yes, a website needs to look good and it always helps to be innovative, but what you say on your website is even more important than how it looks. As the research is now proving, without well written, relevant and regularly updated content your website will fail to climb in the rankings or to produce those all important conversations. Read More
Following in the footsteps of Facebook and Instagram, Twitter announced yesterday that it will shortly be autoplaying all videos by default, meaning that we can now all look forward to many more wasted hours of our lives watching cats fall down toilets or rhinos making friends with lambs. Read More
Yesterday, I read a really interesting blog post on Search Engine Journal by Tom Demers entitled 5 Reasons Why It’s OK To Mention Competitors In Your Content. Funnily enough, this post struck an instant chord with me, as it almost word for word echoed a conversation I had with one of my clients a week or so ago. So, I thought I’d share it with you so that you can see just how right Tom Demers is about this very valid point!
As the title of the blog suggests, Tom’s post listed 5 reasons why writing about your competitors in your content marketing can be a positive thing; I obviously don’t want to go over everything again that Tom wrote, as he made his points very eloquently and you’re perfectly capable of reading it for yourself. Instead, I’ll give you Tom’s reason’s summarised and then relate them to my client and the answers I gave her. Read More
A couple of months ago, GrowTraffic were doing a little bit of networking at our local Shout! Network Group and we were fortunately enough to hear a talk by Wendy Bell from Lancashire County Council (LCC) about the council’s Sustainable Travel Grants, which had recently become available to businesses in the East Lancashire Area. We thought ‘we could do with a bit of that’, so we applied and – guess what? We were granted a Sustainable Travel Grant! Fantastic. Read More
About 6 months ago, I embarked upon my first project management of an SEO web build. As a Freelance SEO Copywriter, the building of websites is not usually my domain and that was a state of affairs that I was perfectly happy with, but the boss said project manage and so project manage I did. Well, I tried. Read More
Well I’ve been a very busy little bee over the past couple of weeks, so much so that I haven’t even found time to pen a little GrowTraffic blog post; my clients have had loads but the GT world has been woefully neglected. Fortunately, Simon Dalley’s been stepping in to fill the blogging void, so I think we’ll probably survive, however it’s about time I started to pull my blogging weight so here’s a quick little post to keep you going. Read More
Happy Easter from everyone at GrowTraffic!
We’ve had a great start to 2015 and have been very busy helping our clients grow their businesses online, as well as making inroads into our local business community by doing a bit of networking (more on that shortly). All in all, we’ve had a rather hectic few months and are more than ready for this long weekend off; hopefully we can put our laptops down for a few days and spend some quality time with our families, as well as stuff our faces with chocolate! Read More
Understanding, analysing, predicting and then analysing again is fundamental when you’re thinking about your marketing campaigns. However, too often as a marketer it’s easy to fall into what I refer to as The Marketing Trap. Read More
This is the next SEO technique that Google appears to be going after (or has gone after big style in the last couple of months). A blog network is a group of blogs – normally bog standard wordpress installs, with basic wordpress templates and lots of content. Generally this content is generated explicitly for the purposes of creating links back to a website. Read More
Whenever I explain to people what I do and my methodology, one of the things I’m at pains to say is that I’m a marketer that focuses on return on investment.
All my career we’ve been talking about tracing how conversions are attained and working out cost per conversions. It’s a standard format however recently I’ve been starting to think about the point of marketing and how it works to change the way the marketed to interact and engage with the brand and how difficult that is in reality to quantify. Read More
I’ve been working in marketing for the past 8 years or so, specialising in internet marketing for much of that time.
Recently I was given the opportunity to move from my position at 2am Media to join another company as their Internet Marketing Manager with an emphasis on search, it was more money and represented a good move however there was something not right about it, I couldn’t put my finger on exactly what it was.
Google gets ready to launch Google Caffeine. Caffeine is now active in its first datacentre so it won’t be long until it’s rolled out full time.
It’s exciting times – we’re going to have to figure out all the new set of rules. To be fair it’s about time, it’s been a while since the last main update which (in my opinion) was Google’s Universal Search, which saw more maps, more videos, more product in the search etc.
So what makes the launch of Google Caffeine so important? In short it reflect a shift in the way the internet is being used. It signals the end of the page as being the unit of value that has been the standard since search engines started trawling the net.
With the advent of the datastream we see a new way to cartegorise a form of information.
What’s a stream? Think Facebook and Twitter, those quick successions of posts and responces. There is also a greater focus on localisation as well as a plethora of other fun stuff for us to get our teeth into.
What does this mean for search engine results as we know them? Well probably not a lot to start off with, but over time we’ll begin to see them becomming more and more important and we will probably see the bobbing effect of a system trying to restore the balance as everyone gets in on the act.
I leave you with one last thought. Streams are real time. Imagine if the changes you make to you website have a direct effect on the search results? Wouldn’t that make SEO even more exciting.
GrowTraffic gets your business noticed online. Our approach is fresh, yet reliable, and guarantees results.
We will boost your search engine rankings and grow your social media following to increase your client base.
We work with clients of any size, and with any budget. We work flexibly and adapt to change. Our contract lengths can be adapted to suit you, making us the perfect digital marketing partner for any business.
Our services are broad and are fully tailorable to suit your businesses’ needs. We don’t have a standard package to push on people, but allow businesses to create a bespoke package of digital marketing.
This means you never pay for what you don’t need.
We take the time to get to know your business, your market, and the competition. Without doing that, we can’t see how any Digital Marketing agency can possibly know what actions to take to help your business grow.
We do this through a full SEO Audit before we quote you. This comprehensive review of your online presence looks at not only the SEO health of your website, but, unlike most SEO agencies, also includes a thorough key word analysis, market, and competitor analysis. That way, we can be sure that we are providing your business with the right amount of services to get you ranking, rather than just giving you a ‘one size fits all’ package.
Our onsite optimisation services give your website the best chance of being found and ranked by search engines, and, when coupled with our online content marketing provision, is a powerful tool in driving traffic to your website and raising through the ranks.
And of course, social and printed media plays a big part in any marketing activity. Our expert content creators do one, holistic content calendar, so that your online and offline presence are perfectly aligned.
Having worked with clients from both ends of the spectrum, we can work equally well with those who know either a little or a lot about Internet marketing. We don’t patronise our clients or talk in ‘cyber babble’ and are always professional in our approach.
We promise to give you an honest appraisal of your situation and offer constructive advice based on our combined experience gained through many years in the digital marketing sector.
Whatever your business or budget, we can find a solution that will help you achieve your goals, however big or small they be.
If you have any further questions or would like any further information, then please give us a call on 07850556244, or use the contact form on the website to get in touch.
Ready to find out more?
Why Bother With Digital Marketing?
The goal for any business owner is to increase their share of the market, gain more customers, and grow the bottom line.
The advent of the internet heralded a brave new world for businesses and means that every organisation can speak to their target audience and customers in a way they never previously dreamed of. This both makes it easier to reach customers, and harder.
Not taking advantage of this means your business is far less likely to grow in the way you want it to. Being left behind by the competition means your brand becomes less and less recognisable, and has less of a voice.
It is vital for business owners to review how their organisation uses the internet to communicate with potential and existing customers in order to decide how best to utilise this massive resource as a vehicle for business growth.
The mass of information flowing through the internet means your businesses’ message needs to be clear, original, and simple.
This is where GrowTraffic can help.
Most businesses have, or should have, a website. But a website is pointless investment if no one can find it on search engines. Or worse, they find the website but don’t like it enough to use it!
That is where GrowTraffic can help.
GrowTraffic are a digital marketing agency that helps businesses increase the traffic to their website through SEO, content marketing and brand consultation.
Have a look here to find out more.
Have a look here for more information.
Have a look at here for more information.
Browse our list of courses here.
Why does my business need SEO?
Most people set up a business because they want to make it a success. There are a few who do it because they want to tick over, but lets assume you are here because you want to grow your business.
Business growth comes from a variety of places, but by only targeting one of them, for example word of mouth, you are severely limiting your growth potential.
Many business owners think their website and social media presence is just a business card, but with more and more tech savvy millennials entering the workplace, they need to be so much more than that.
They need to be your shop window, your megaphone, and your brochure. They are your most effective way of speaking to the customer, regardless of whether you are B2B or B2C.
A good website and social media presence gets across your brand and services, and is your first step towards closing that deal.
SEO and digital marketing makes that easier. Without SEO, its very difficult to show up on search engines. Without digital marketing, whatever does show up might not be effective or correct. Having one without the other is a bit pointless.
That is why GrowTraffic offer a whole range of services designed to help your business grow.
Want some advice?
“Rachel and her team provide a fantastic approach to SEO. They are extremely helpful and take the time to explain the technical world of Google etc. as well as offering a plan that fits in with your business requirements and budget. I particularly like their 'hand-holding and teaching' approach rather than just doing it for you or leaving you to it. I cannot recommend Grow Traffic enough!”Paula MulliganDirect Business & Accounting Services Limited
“Friendly and helpful, provided me with a brilliant audit of the website and a very concise summary which has helped immensely with creating a new SEO strategy for the business.”Kelley Harrison
“Glorious Glastonbury Holiday Homes has been on the first page of Google ever since Rachel took charge of my website. I couldn't be more pleased.”Barbara ChampionGlorious Glastonbury Holiday Homes
“Grow Traffic have helped us for past 3 years. Really helpful and always on hand day and night to answer any questions and help with queries. They really do go above and beyond and are a pleasure to speak with! Thanks guys!”Katie WakelingGuy Wakeling Jewellery
SEO for Small Businesses
Here at GrowTraffic we pride ourselves on being friendly and approachable. We aren’t smug city centre SEO agents, kidding ourselves that what we do is a dark art. And nor are we bedroom, freelance SEO agents who find it hard to communicate with clients.
We are a small, but growing agency with a diverse skill set and can handle any size of clients with a personable, professional service you would struggle to find anywhere else.
We believe it is our approach to our customers that makes us stand out from the crowd. We don’t bamboozle with jargon, we don’t oversell, and we would never suggest a course of action if we don’t believe it is the right thing to do.
We hear so much about SEO agencies who just want to take the money and do very little for it, or flog pay per click, but that’s not us.
Have a look here to see what makes us unique.
Friendly SEO Consultants
Many business owners believe SEO and digital marketing is reserved for only large businesses with huge marketing budgets.
Here at GrowTraffic, we believe every business should be able to grow, regardless of budget, target audience, or experience.
That is why we have fully tailorable packages to suit all budgets. We guide you through the entire process, so you don’t have to worry about knowing the ropes yourself.
Not only that, but we will train you on the basics of content creation and SEO, so you can manage the monthly spend and use your internal resources to full effect.
We are here to help your business grow.
Additionally, if you’re having any issues with your existing website or are in need of a new website altogether, then we’re always happy to take a look and offer our advice, with no strings attached, so please get in touch.
Have A Look At Our Recent Posts
For SEO experts and content marketers like ourselves, evergreen content is the Holy Grail. That’s not to say other types of content aren’t valuable. We love all types of content.
Here at GrowTraffic, we believe that with the right SEO training, any marketing professional can be trained in SEO.
One thing it is pretty safe to say is that content marketing is a good thing and that content marketing with a strategy is even better. But is every form…