We recently published a blog discussing the changes to how keywords appear in the search engines following several Google updates. Read more
Is Keyword Density Still Important For SEO?
Keyword density is incredibly important for SEO (Search Engine Optimisation). Over the years the importance and effect of keyword density have changed drastically. In the Pre Panda era, you could essentially ‘spam’ your webpage with your keyword and your page stood a chance of ranking. Read more
How Are Keywords Changing?
The broad core updates that have rolled out in 2021 have made plenty of changes to Google search. And this includes changes to the way your keywords appear in the search engine results pages. Read more
Is Readability Important For SEO?
Readability is an important factor for Search Engine Optimisation (SEO) and could improve your rankings in the search results.
Readability is a known ranking when it comes to uploading your content to your website, more specifically when uploading to WordPress with the Plugin of Yoast SEO. If you haven’t used it before or are not aware, Yoast is a feature, with the help of mysterious algorithms that rank the reading difficulty of a piece of writing. Read more
Do Terms and Conditions Pages Help Your SEO?
When you are creating your website you want to make sure that everything is helping you and your business get the best possible search engine ranking, so you might be wondering… Do terms and conditions pages help your SEO?
Practically everything on your website can help improve your ranking, but how you organise and curate everything in your website, including your terms and conditions pages, can have a huge impact.
Huge Warner Bros. Movie Renamed For Better SEO
In an unexpected and unusual move, the iconic Hollywood studio, Warner Bros. has turned to SEO in a bid to boost ticket sales. And SEO professionals like ourselves are living for it! Read more
Are Keywords Still Relevant?
TL; DR Yes and No
Keywords are what we put into Google (other search engines are available) to find what we are looking for. For example, if you type “Taco Bell in Bacup” you will get a list of relevant search results.
You won’t find one in Bacup by the way, not yet anyway, the nearest one is in Manchester if there are any Taco Bell fans reading this.
Keywords are also important for businesses too. If inspired by the last paragraph, you have now decided to open a branch of Taco Bell in Bacup, you would want to make sure you appear on or near the top of the search results.
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How Do I Know My Keywords Are Still Relevant?
Don’t worry we’ve all been there… You’ve invested your time into keyword research and identified the best keywords for your website and now you’re not sure if these keywords are still relevant?
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How Does An SEO Agency Improve Rankings?
So, you are thinking you might want to engage an SEO agency to improve your rankings in search engines? Or maybe you have an SEO agency already but aren’t sure what they should be doing.
Well you have certainly come to the right place (we’re award winning, don’t you know!).
But how does an SEO agency improve rankings?
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Keywords; How Have They Evolved?
First of all, if you are new to SEO then it’s a good idea to get yourself around the basics and understand that Keywords are one of the fundamental parts of good content marketing and getting your page actually noticed.
If you are an e-commerce site for example, it is good practice to have maybe 4 or 5 keywords about your product that appear throughout your site that draw traffic from relevant searches.
Keywords, if you like, are the skeleton of your website, the bones around which the meat hangs, (Sorry to all the vegetarians out there for that analogy!).
They need to be nourished and kept strong to support the rest of the frame, so understanding how Keywords have evolved is an important part of SEO.
Want to find out more? Read more
