In an unexpected and unusual move, the iconic Hollywood studio, Warner Bros. has turned to SEO in a bid to boost ticket sales. And SEO professionals like ourselves are living for it! Read more
Are Keywords Still Relevant?
TL; DR Yes and No
Keywords are what we put into Google (other search engines are available) to find what we are looking for. For example, if you type “Taco Bell in Bacup” you will get a list of relevant search results.
You won’t find one in Bacup by the way, not yet anyway, the nearest one is in Manchester if there are any Taco Bell fans reading this.
Keywords are also important for businesses too. If inspired by the last paragraph, you have now decided to open a branch of Taco Bell in Bacup, you would want to make sure you appear on or near the top of the search results.
Read more
How Do I Know My Keywords Are Still Relevant?
Don’t worry we’ve all been there… You’ve invested your time into keyword research and identified the best keywords for your website and now you’re not sure if these keywords are still relevant?
Read more
How Does An SEO Agency Improve Rankings?
So, you are thinking you might want to engage an SEO agency to improve your rankings in search engines? Or maybe you have an SEO agency already but aren’t sure what they should be doing.
Well you have certainly come to the right place (we’re award winning, don’t you know!).
But how does an SEO agency improve rankings?
Read more
Keywords; How Have They Evolved?
First of all, if you are new to SEO then it’s a good idea to get yourself around the basics and understand that Keywords are one of the fundamental parts of good content marketing and getting your page actually noticed.
If you are an e-commerce site for example, it is good practice to have maybe 4 or 5 keywords about your product that appear throughout your site that draw traffic from relevant searches.
Keywords, if you like, are the skeleton of your website, the bones around which the meat hangs, (Sorry to all the vegetarians out there for that analogy!).
They need to be nourished and kept strong to support the rest of the frame, so understanding how Keywords have evolved is an important part of SEO.
Want to find out more? Read more
What Exactly Is The Mystical Language of SEO?
So, what is this SEO language they all speak of? Who are the speakers of such a complex tongue? Are these people really huddled round Diagon Alley, associates of the Ministry of Magic, purveying some dark art?
Err, in a word, No.
Sorry to dispel the myth, but the language of SEO is not something to fear and it’s certainly not something magical either. Read more
How Long Should Your Blog Articles Be For SEO?
Over the last few weeks, I’ve been doing a lot of thinking about how blogs work from an SEO perspective and one of the core things I’ve been experimenting with recently is length. Specifically looking at blog word count.
There’s quite a lot of information out there about how long a blog should be and it’s something I’ve been experimenting with recently. Read more
How to use Google Keyword Tool for SEO
Google’s keyword tool was originally developed with Google Adwords users in mind. I’ve been using Adwords for more than ten years now and whilst it’s essential for this task, it’s also the basis for SEO research and many other business decisions including product development.
From the perspective of gaining rankings in Google SERPs, and thereby increase the number of visitors to a website through SEO, Google’s keyword tool can be used in a number of ways.
Before going any further I should point out that I’ve been in this game so long I still call it Google Keyword Tool when it’s proper name is now Google Adwords Keyword Planner.
What should you use as link anchor text?
You’re an SEO, or a marketer that has a bit of knowledge about SEO and you’re thinking about how to implement a SEO strategy going forwards following the changes to the way Google ranks websites over the past year and a bit. Read more
Why Google Dislikes Blog Networks?
This is the next SEO technique that Google appears to be going after (or has gone after big style in the last couple of months). A blog network is a group of blogs – normally bog standard wordpress installs, with basic wordpress templates and lots of content. Generally this content is generated explicitly for the purposes of creating links back to a website. Read more