Tag

link building

Ahrefs guest blog post

Things I Learned About SEO as a Customer Success Specialist at Ahrefs

By | Blog, Guest Post, SEO | No Comments

Here, at Ahrefs, we firmly believe that the key to building a successful SEO Tool (or any tool for that matter) lies in our customer base itself. Because who else is better to tell you what people who buy your product need?

Obviously, we do some filtering and adjusting. But, nevertheless, we are good listeners, always open to learning something new.

And by providing assistance to our customers, each person on our team feels like they do something bigger than just guiding or answering common questions. Well, the position is called Customer Success Specialist for a reason.  Read More

Onsite SEO

By | Uncategorized

Having a properly optimised website is vital if you want to rank highly on search engines.

When a website is launched, it isn’t safe to assume that the web developer has properly optimised the website, or put all the redirects in place.

We understand this is frustrating, which is why we offer onsite SEO as part of our packages, or as a stand alone service.

A search engine receives billions of queries every hour. Their aim is to return a list of websites that most closely match what the visitor has asked for, and are a trustworthy source.

Onsite SEO (search engine optimisation) is, as the name suggests, the practice of optimising a website so that search engines can easily find the information they need to decide if a website matches the query.

But onsite SEO goes far beyond helping search engines understand what a website is about-it is also vital in engaging visitors, and helps them decide if the returned websites are indeed what they are looking for.

Some elements of onsite SEO, such as the Alt text on images, helps visitors who are visually impaired to navigate the website, and are an important ranking factor.

There are a wide number of ranking factors for onsite SEO. Some are more important than others, but all need to be considered.

Here at GrowTraffic, we believe in straightforward pricing and transparency.

We can optimise approximately 4 webpages per hour, once we know the keywords.

During that time, we will add alt text to the images, add in internal links, make sure the H tags contain the keyword and any relative longtail semantics, and make sure the snippet is enticing and explains what the page is about.

We will also make sure the keywords are in the text at the appropriate places so that your chances of getting visitors to your pages are improved.

If this sounds like something you would like help with or want to talk it over, do not hesitate to get in touch.

Onsite SEO Package

£ 50

per hour

4-5 pages   |   All H tags adding   |   Keywords adding to tags and copy   |   Meta description/snippet crafted   |   Tailored slug   |   Alt text and image descriptions   |   Tags adding   |   Internal links (where appropriate)   |   Any other necessary technical onsite SEO

Want more information? Get in touch!

Why use GrowTraffic for onsite SEO

Onsite SEO isn’t as complicated as some agencies make out. And these days, most web building platforms come with inbuilt SEO tools, such as Yoast.

But doing it well requires a little bit of skill.

Lets start with the basics.

Search engines, such as Google, want websites that are best for the user. It makes sense really. If a user keeps getting spammy, or useless websites recommended to them by a particular search engine, they could take their business elsewhere.

Which is why Google for example, put so much effort and money into making sure they recommend websites that are legitimate, and useful.

They want to return the best websites for what the user has searched for, and they use the details given in the onsite optimisation to do this.

If this isn’t done right, you are going to find it exceptionally difficult to rank, no matter how good your content is, or how often you update it. So if a user searches for ‘dog grooming tips’ and your website is all about dog grooming but you haven’t specified it anywhere, you are not going to rank as highly as a site that has ‘dog grooming tips’ in its meta descriptions, H tags and alt text.

You can indeed do the onsite optimisation yourself, but an SEO agency such as GrowTraffic will make sure that they keywords used are actually being searched for, and that there is a coherence between your onsite content and your onsite optimisation.

If this is sounding all a bit complicated to you, why not arrange for us to give you a call through our contact form so we can tailor our explanation to you?

Alternatively, you can have a look at our training courses to learn how to optimise your own websites.

Marketing with no budget

By | Content Marketing, Inbound Marketing, SEO, Thoughts | No Comments

Marketing is an expensive business. As a marketer I’ve spent years spending millions of pounds on behalf of business owners in order to promote their businesses for them, however what do you do if you need to do marketing with no budget?

There are plenty of blog posts out there discussing how to carry out your marketing on a low budget but no one seems to be talking about marketing without a budget, yet this is something a lot of small businesses and startups face every day. Read More

What’s All This About Negative SEO?

By | Google, Search Engines, SEO, Thoughts | No Comments

I was planning to write a little blog post on Goole’s latest Penguin update and its influence on the good old backlink, but I’ve had one or two tweets in my twitter column over the past couple of days about the threat of Negative SEO so I thought, as the two are linked, I’d treat you to an article about that instead (with a heavy dose of Penguin and backlinks thrown in for good measure!). I know, don’t all thank me at once. Read More

Why Google Dislikes Blog Networks?

By | Google, Inbound Marketing, Search Engines, SEO, Thoughts | No Comments

This is the next SEO technique that Google appears to be going after (or has gone after big style in the last couple of months). A blog network is a group of blogs – normally bog standard wordpress installs, with basic wordpress templates and lots of content. Generally this content is generated explicitly for the purposes of creating links back to a website. Read More

What does Google Webmaster Tools notice of detected unnatural links mean?

By | Google, Search Engines, SEO | 2 Comments

Recently there has been a flurry of people reporting they have been hit with a Webmaster tools penalty that focus’ on the backlinks coming into the site – as this coincides with the most recent update to the Google Panda update (Panda 3.3) I’m assuming it’s part of this update.

Google’s Panda updates exist outside Google’s normal algorithm changes, they are run regularly to tidy up the rankings and the aim of them is to hunt out wrong doers and penalise them for their wrong doings. Read More