As a digital marketing agency that specialises in SEO, we are often asked about paid links. To some business owners and marketing managers, paid links seem like a quick and easy way to get their website ranking on search engines, such as Google and Bing. Read more
How Much Should I Plan To Spend On SEO?
How much should I plan to spend on SEO? It’s a question business owners and marketing managers are faced with every day. Unfortunately, there isn’t a quick answer. It’s kind of like how long is a piece of string. Read more
Why Is It Important To Include Links In Your Content?
Many people out there don’t realise the importance of linking up content and surprisingly few SEOs put any serious thought into link architecture. But internal links and links within your content are essential to help your site rank.
Read more
How Do I Build Backlinks?
If you want your website to rank well on Google and other search engines, you need quality backlinks. But what is a backlink? And how do you successfully build quality backlinks for your website? Read more
How Much Should I Spend On Link Building?
Ah, link building. When it comes to SEO, people are always talking about how important link building is (they’re right). And people are often telling you that you should invest in link building (you should of course). But nobody tells you how much to spend on it!
Read more
Things I Learned About SEO as a Customer Success Specialist at Ahrefs
Here, at Ahrefs, we firmly believe that the key to building a successful SEO Tool (or any tool for that matter) lies in our customer base itself. Because who else is better to tell you what people who buy your product need?
Obviously, we do some filtering and adjusting. But, nevertheless, we are good listeners, always open to learning something new.
And by providing assistance to our customers, each person on our team feels like they do something bigger than just guiding or answering common questions. Well, the position is called Customer Success Specialist for a reason. Read more
Hyperlinks can infringe on copyright according to European Court
In a recent ruling the European Union Court of Justice has decreed that hyperlinking could infringe on copyright.
The Dutch publisher of Playboy has won a landmark victory about their photographs being uploaded on a file sharing website without their permission. Read more
Has link building changed as much we think?
In my capacity as a freelance seo consultant I’m often approached to build links to a company’s website, however word has got round that links aren’t all that they used to be and it’s true that links aren’t what they once were, however I’d argue that not as much has changed as Google or some SEO experts would have you believe. Read more
How to use Google to find websites ranking for the keywords you want to target
It’s all well and good knowing that you’ve got to get links back to your website and that’s why you speak with an seo consultant, but have you ever wondered what methods seo consultants use Google to find websites ranking for the keywords you want to target? Read more
Marketing with no budget
Marketing is an expensive business. As a marketer I’ve spent years spending millions of pounds on behalf of business owners in order to promote their businesses for them, however what do you do if you need to do marketing with no budget?
There are plenty of blog posts out there discussing how to carry out your marketing on a low budget but no one seems to be talking about marketing without a budget, yet this is something a lot of small businesses and startups face every day. Read more