If you aren’t getting through to management in a way that fills them with confidence, either in you or the marketing function, then it might be time to take a look at how you are communicating or, if you’re communicating the right things.
Despite social media playing a large role in your digital marketing strategy, it’s often a slow process. Building up a strong following of potential customers and gaining positive engagement on your company’s social media platforms can be tricky and time-consuming. Thankfully, engaging your employees and colleagues in your social media activity can help.Read more
This blog could as well be called surviving in marketing but I’m thinking specifically about what happens when a company restructures and results in redundancies in the marketing department. Read more
A good friend of mine is the CFO of a multi-billion dollar transnational and one evening we got into a relatively drunken conversation about how people are promoted to the positions they’re in. He introduced me to the concept that people are promoted to their level of incompetence. This got me thinking about how long I’ve got in my career, what my level of competency is and what I could do to ensure I don’t fall victim to the concept known as the Peter Principle. Read more