Coca-Cola Has Halted Marketing Due To Poor ROI
Coca-Cola Has Halted Marketing Due To Poor ROI

It’s surely a sign of the times when Coca-Cola – that great luminary of brand marketing – has this week decided to pause their brand marketing because they believe brand investment is of “limited effectiveness” whilst the world is in lockdown due to the Coronavirus Crisis. Interestingly, they aren’t entirely ceasing marketing, they’re just moving some of the spend to digital marketing. Read more

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est. 2009

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