Ahh sales people, some say they do an amazing job and are the crucial department in a business. Some people think they are overrated, outdated and asking questions like “Are you happy with your gas and electric?” are pointless, annoying and futile. So, as we head into a new decade (still no personal jet packs, so I’m very disappointed in what Maggie Philbin told us on Tomorrow’s Word) let’s have a look at how business and sales techniques have evolved and the alternatives to sales people. Read more
One of the many benefits of digital marketing is all the various tracking options that are available. So, you can see how well (or not) a marketing plan is going. But, if it isn’t going according to plan, how long should you stick to a marketing plan before changing it?
So your boss has told you that you need to start doing some content marketing, but he also wants to see regular reports and a clear ROI from your marketing spend.
What are you going to do?
Surely, as everyone knows, content marketing has a low ROI; it’s never going to get you the big bang for your buck that you need to demonstrate in a short space of time?!?
Well, that might just be where you’re wrong.Read more
If you are a Marketing Manager or Director you will be familiar with the age-old question of digital marketing agency Vs in-house. That eternal struggle of balancing your internal staff with your outsource team.
It’s no secret that effective marketers outsource specialist areas, such as design or copywriting, but outsourcing to digital marketing agencies is often thought of as a luxury. After all, anyone can do Facebook, right?
Well, we are here to have a look at the benefits of outsourcing to a digital marketing agency and the benefits of bringing it in house.Read more
You may have googled this question before, a while ago, read a few articles and added it to your marketing strategy.
But, as Paul McCartney says “In this everchanging world in which we live in” and the marketing world is no exception, so we need to keep up to date. (Also, that is terrible grammar by Paul, but we’ll grant him poetic licence).
So, in September 2019, what do marketers need to know about SEO?
(editor’s note. Top tip, maybe don’t start our blogs by criticising one of the Beatles?)Read more
You may have seen the letters ROI (Return Of Investment) a lot if you have been looking into SEO and marketing, but do you know what it means and how to improve content marketing when ROI is low?
Read on and we will tell you all you need to know…Read more
I have to write a blog post.
So, because I’m a good content marketer and I know how to link my content to the calendar dates – no matter how tenuous that link may be – I’m naturally going to give you a ‘Scary SEO Facts for Halloween’ blog post.
The trouble is, that whilst you can find loads of such posts already online, they’re not actually that easy to write. Or at least, not without massive caveats.
More and more, traditional marketing strategies are either going out the window or being saved for the big boys.
Since the big boys obviously don’t need little old me writing their marketing strategy, I’m going to talk to the rest of you, rest of us anyway. How do you compete?
We all get stuck in a marketing rut at work from time to time. When you’re a marketer you’ll realise that you’re doing the same things over and over again in slightly different ways and hoping to get different results. As the old saying goes “if you always do the same things, you’ll always get the same results,” and whilst this is true, sometimes it’s hard to think of what to do next and what to do differently. Read more