For this week’s Friday Facebook Session, we looked at long term marketing and discussed our top five tips for planning your long term marketing strategy. Long term marketing refers to the marketing plan you make for your business that covers the future of your business.
What Is A Product Vision?
A product vision is so much more than just describing your product. You need to envision a future for your product or business before you can start to plan for it.
Product visons give you and a team a sense of the bigger picture, the thing you are working towards. Using SEO is a great way to grow and expand your business but it only works if you can align your SEO strategy with your product vision.
Every good digital marketing strategy will include email of some sort – this could be sales messages, newsletter, or special offers. Whatever the content of your emails, there are a few basics you need to get right first!
Ever wondered why you bothered hiring that digital marketing agency? Why you didn’t have any success with campaigns or maybe you’re feeling a bit ripped off by it all?
We hope you haven’t experienced any of that but sadly it does happen to some marketers or business owners and there is usually one reason why…the relationship was bad.
If you aren’t getting through to management in a way that fills them with confidence, either in you or the marketing function, then it might be time to take a look at how you are communicating or, if you’re communicating the right things.
For every development in technology that brings us closer to the 3D computers that they use in Minority Report and Star Trek, there is a reminder that as clever as Artificial Intelligence is, it is still artificial. So, has AI got Covid-19? Read more
Exploring the reasons why you shouldn’t carry outy content marketing and why you shouldn’t hire a content marketing agency may seem strange coming from an SEO and content marketing agency. And it is. But, not every business should engage with content marketing and not every business should engage a content marketing agency. It’s important that we’re prepared to say that. Read more
Just about every business is currently trying to work out what they’re going to do with their marketing during the Coronavirus Crisis. Fortunately, ever digital marketing guru and their dog has been more than happy to share their advice. Read more
It’s coming up to the end of the financial year and businesses are busy planning their budgets for the 1st April onwards. Marketing is, of course, a key component of a business, but how much do I need to spend on marketing? Read more