It’s coming up to the end of the financial year and businesses are busy planning their budgets for the 1st April onwards. Marketing is, of course, a key component of a business, but how much do I need to spend on marketing? Read more
It may seem trivial and churlish to think about marketing when it’s the health of people that is obviously the biggest worry, but a virus of this magnitude is bound to affect the economy and in turn, change search marketing. Read more
Competition for money in companies is almost always going to be hard-fought between departments and for something like marketing it can be tougher to prove exactly why the money is needed. So, how can I justify more money for marketing? Read more
Well done, you’ve created your website, had a celebratory pint of gin and are just about to start processing those orders…wait, hang on, there are no orders coming in! In fact, nobody is even visiting your website! This is not like in the movies at all!
Don’t panic, here at Grow Traffic we will show you some easy ways to grow traffic to your website. Read more
Ahh sales people, some say they do an amazing job and are the crucial department in a business. Some people think they are overrated, outdated and asking questions like “Are you happy with your gas and electric?” are pointless, annoying and futile. So, as we head into a new decade (still no personal jet packs, so I’m very disappointed in what Maggie Philbin told us on Tomorrow’s Word) let’s have a look at how business and sales techniques have evolved and the alternatives to sales people. Read more
One of the many benefits of digital marketing is all the various tracking options that are available. So, you can see how well (or not) a marketing plan is going. But, if it isn’t going according to plan, how long should you stick to a marketing plan before changing it?
So your boss has told you that you need to start doing some content marketing, but he also wants to see regular reports and a clear ROI from your marketing spend.
What are you going to do?
Surely, as everyone knows, content marketing has a low ROI; it’s never going to get you the big bang for your buck that you need to demonstrate in a short space of time?!?
Well, that might just be where you’re wrong.Read more
If you are a Marketing Manager or Director you will be familiar with the age-old question of digital marketing agency Vs in-house. That eternal struggle of balancing your internal staff with your outsource team.
It’s no secret that effective marketers outsource specialist areas, such as design or copywriting, but outsourcing to digital marketing agencies is often thought of as a luxury. After all, anyone can do Facebook, right?
Well, we are here to have a look at the benefits of outsourcing to a digital marketing agency and the benefits of bringing it in house.Read more
You may have googled this question before, a while ago, read a few articles and added it to your marketing strategy.
But, as Paul McCartney says “In this everchanging world in which we live in” and the marketing world is no exception, so we need to keep up to date. (Also, that is terrible grammar by Paul, but we’ll grant him poetic licence).
So, in September 2019, what do marketers need to know about SEO?
(editor’s note. Top tip, maybe don’t start our blogs by criticising one of the Beatles?)Read more