Understanding, analysing, predicting and then analysing again is fundamental when you’re thinking about your marketing campaigns. However, too often as a marketer it’s easy to fall into what I refer to as The Marketing Trap. Read more
You’re an SEO, or a marketer that has a bit of knowledge about SEO and you’re thinking about how to implement a SEO strategy going forwards following the changes to the way Google ranks websites over the past year and a bit. Read more
Recently there has been a flurry of people reporting they have been hit with a Webmaster tools penalty that focus’ on the backlinks coming into the site – as this coincides with the most recent update to the Google Panda update (Panda 3.3) I’m assuming it’s part of this update.
Google’s Panda updates exist outside Google’s normal algorithm changes, they are run regularly to tidy up the rankings and the aim of them is to hunt out wrong doers and penalise them for their wrong doings. Read more
Whenever I explain to people what I do and my methodology, one of the things I’m at pains to say is that I’m a marketer that focuses on return on investment.
All my career we’ve been talking about tracing how conversions are attained and working out cost per conversions. It’s a standard format however recently I’ve been starting to think about the point of marketing and how it works to change the way the marketed to interact and engage with the brand and how difficult that is in reality to quantify. Read more