Tag

online marketing

What Is The State Of Digital Marketing In 2019 And What Does It Mean For Your Business?

By | Blog, Content Marketing, Guest Post, Search Engines | No Comments

Any business that wants to get ahead and succeed in 2019 and beyond must get to grips with digital marketing. If most of your customers aren’t already online, they soon will be.

Not just that, but businesses must keep up with the latest digital marketing trends so that they don’t fall behind the competition. Digital marketing just doesn’t stay still. It’s always evolving to keep up with technological innovations and changes in consumer behaviour. This naturally means that your digital marketing strategy needs to evolve with it.

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How Can I Tell If My Blogger Is Any Good Title Graphic

How Can I Tell If My Blogger Is Any Good?

By | Blog, Content Marketing | No Comments

So you’ve employed an SEO Copywriter to start producing blogs for your website in order to boost your website’s traffic, and thus get you more new customers.

Good move; you’re already on the right step to grabbing those top rankings for your keywords on Google!

But how can you tell if the blogger you’ve employed to write your blogs is any good? Well, luckily for you, there are a couple of key benchmarks that will help you tell whether your SEO Copywriter is da bomb, such as whether or not your blogs are uploaded on time, whether the spelling, grammar and punctuation is correct, and whether your copywriter is writing about the type of subjects that will interest your audience.

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The Top Ten SEO KPIs To Monitor Infographic Title Graphic

The Top Ten SEO KPIs To Monitor (Infographic)

By | Blog, Content Marketing, Google, Search Engines | No Comments

Here at GrowTraffic, we like to position ourselves as the antidote to SEO companies.

We do say that slightly tongue in cheek – we’re not that big headed really – and it’s not that we think we’re a million times better than any other SEO agencies out there (although, we do think we’re a little bit better than a lot of SEO companies out there! Just a little bit.).

No, one of the main reasons we say that we’re different is because of the fact that we give our clients measurable KPIs, so they can assess what we’re doing and how well we’re doing it.

But if you’re trying to do SEO by yourself, or if you’re working with an agency that hasn’t told you what you’re supposed to be watching out for, how do you know which metrics to keep an eye on? Well luckily for you, GT have come up with our handy little infographic on The Top 10 SEO KPIs to Monitor (below), so you can see at a glance what you’re supposed to be checking, why you need to check it, and where.  Read More

Connecting with your customers via SEO

How Do I Connect With My Customers Using SEO?

By | Blog, Search Engines, Thoughts | No Comments

If you are a small business owner working all the hours you can to grow your company, or you are an entrepreneur with some great ideas but no route to market, starting out can be a really tough time.

You have this superb product or service that you know everybody will love, you have an all singing and dancing website that you are truly proud of, you have invested heavily in to your ideas, but you just can’t quite put your finger on why you are not yet reaping the rewards for all your hard work.

It’s demoralising, demotivating and down right frustrating.

This is where you need some magic dust sprinkling to kick start your dreams and ambitions, that one lucky break as they say, could turn your dream in to a reality, your small business in to a FTSE 100, and you in to the next Richard Branson flying your own jet.

Well although SEO isn’t magic dust, it can certainly help to open up your business or your ideas to a global audience, giving you the leg up you were hoping for.

Want to know more about SEO can help your brand? Read on…  Read More

Content Marketing, Content, Marketing, SEO, SEO Content Marketing, Search Engine Optimisation, SEO Marketing, Online Marketing, Digital Marketing, Website Marketing, Website Traffic, GrowTraffic, Blogging, Guest Blogging, Guest Blog Post

How Is Content Marketing Changing in 2018?

By | Content Marketing, Inbound Marketing, News, Social Media Marketing, Thoughts | No Comments

More and more, traditional marketing strategies are either going out the window or being saved for the big boys.

Since the big boys obviously don’t need little old me writing their marketing strategy, I’m going to talk to the rest of you, rest of us anyway. How do you compete?

Content marketing has changed the game.  Stop swimming and die, or in this case, stop evolving, stop adapting, stop giving great answers, and die.  Read More

Content Marketing, Marketing, SEO Marketing, SEO, Blog Writing, Online Marketing, SEO Copywriting, SEO Copywriter, Digital Marketing, Digital Marketer, Online Marketer, SEO Marketer

How To Get Out Of A Marketing Rut

By | Content Marketing, Thoughts | No Comments

We all get stuck in a marketing rut at work from time to time. When you’re a marketer you’ll realise that you’re doing the same things over and over again in slightly different ways and hoping to get different results. As the old saying goes “if you always do the same things, you’ll always get the same results,” and whilst this is true, sometimes it’s hard to think of what to do next and what to do differently.  Read More

SEO, SEO Checklist, Search Engine Optimisation, SEO Consultant, Website SEO, SEO Marketing, SEO Infographic, Online Marketing, SEO Online Marketing

What Are The Basics of SEO?

By | Google, Knowledge base, Search Engines, SEO | One Comment

How to maximise your SEO

Okay hands up, who knew the world of SEO, (Search Engine Optimisation), was so interesting, informative and on a serious note, imperative to the successful marketing of your business?

That’s right, by maximising your SEO for your company website mean yours is the first website potential customers will come across in a search engine such as www.google.co.ukRead More

Content Is King, Is Content Still King, Content Marketing, Web Content, SEO Content, SEO Copywriting, Blogging, Blog Writing, Social Media Marketing, Online Marketing, Digital Marketing

Is Content Still King? 3 Reasons Content Still Matters

By | Content Marketing, Inbound Marketing, Search Engines, Social Media Marketing | No Comments

You might say I should have better things to do with my life, but for the last few years I’ve been blogging about why content is king. It’s been the mantra of we SEO copywriters and content marketers for ages now, despite the intermittent prophecies that the content bubble is about to burst (it might, by the way, but I think we’re safe for now). But is it still true that content is king?

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Is Your Facebook Marketing Working?

By | Content Marketing, Rossendale, Social Media Marketing | No Comments

For the last few years, ever since GrowTraffic moved across the beautiful county of Lancashire to settle in Bacup, in the Rossendale Valley, we’ve been members of the Valley at Work networking group. (If you’re a regular to my blog, you’ll know that I’ve mentioned Valley at Work before, most recently as part of the Rossendale Business Awards.)

On Wednesday, it was my turn once again to enter the bear pit and host the meeting’s discussion, and the subject suggested to me by Valley at Work Chairman, Rob, as one that would be useful for the other members, was social media. After a bit of discussion, we decided to make that a little bit more niche still and focus on Facebook, and specifically on how small businesses can make their Facebook efforts more effective.  Read More

Google’s Market Share Down

By | Google, Internet Marketing Recruitment, News, Search Engines, SEO | No Comments

Search Engine Market Share 1

According to the latest search market share numbers released by ComScore on 14th August 2015, Google’s share of the US search market has dropped slightly. Before we all panic and predict the demise of the search giant though, I must qualify that statement by admitting that the fall is not significant; nevertheless, the latest figures do show a loss of ground on Google’s part, to the benefit of its two largest competitors, Bing and Yahoo.

 

So, let’s take a closer look at the most recent figures and statistics and see what they’re showing us about the performance of the largest search engines globally.  Read More

What’s the difference between marketing and branding?

By | Thoughts | No Comments

I’ve been working in marketing for years, in my spare time I continue to take on some freelance clients, mainly performing online marketing tasks and acting as a freelance SEO consultant. However, in my day to day role as a marketing manager concentrating on brand marketing, I’ve been thinking more about what the difference is between marketing and branding.

There’s so much more than this, so don’t take this as the definitive answer to the question “what’s the difference between marketing and branding” but hopefully it should go some way helping you form a view and taking some action.

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Don’t Scrimp On The Content

By | Content Marketing, Inbound Marketing, Internet Marketing Recruitment | No Comments

(This article was originally written and published in May 2014)

Don't Scrimp On The Content!

 

OK, so you’ve paid your fancy web designer a small fortune and you’ve got the whizziest website on the World Wide Web, but your sales haven’t increased and your boss thinks you’re crazy for wasting all that money. Don’t panic! There’s one simple thing you can change to instantly improve your snazzy new website; the content.

 

Whether it’s content or copywriting, it needs to be good and it needs to be plentiful. Yes, a website needs to look good and it always helps to be innovative, but what you say on your website is even more important than how it looks. As the research is now proving, without well written, relevant and regularly updated content your website will fail to climb in the rankings or to produce those all important conversations. Read More

Reasons Why Bigging-Up Your Competitors Is A Good Idea

By | Content Marketing, Inbound Marketing, Internet Marketing Recruitment, Thoughts | No Comments

Bigging Up The Competition 1

Yesterday, I read a really interesting blog post on Search Engine Journal by Tom Demers entitled 5 Reasons Why It’s OK To Mention Competitors In Your Content. Funnily enough, this post struck an instant chord with me, as it almost word for word echoed a conversation I had with one of my clients a week or so ago. So, I thought I’d share it with you so that you can see just how right Tom Demers is about this very valid point!

 

As the title of the blog suggests, Tom’s post listed 5 reasons why writing about your competitors in your content marketing can be a positive thing; I obviously don’t want to go over everything again that Tom wrote, as he made his points very eloquently and you’re perfectly capable of reading it for yourself. Instead, I’ll give you Tom’s reason’s summarised and then relate them to my client and the answers I gave her.  Read More