How Do I Justify Content Marketing When The ROI Is Low?

So your boss has told you that you need to start doing some content marketing, but he also wants to see regular reports and a clear ROI from your marketing spend.

What are you going to do?

Surely, as everyone knows, content marketing has a low ROI; it’s never going to get you the big bang for your buck that you need to demonstrate in a short space of time?!?

Well, that might just be where you’re wrong.

Read more
What Is The State Of Digital Marketing In 2019 And What Does It Mean For Your Business?

Any business that wants to get ahead and succeed in 2019 and beyond must get to grips with digital marketing. If most of your customers aren’t already online, they soon will be.

Not just that, but businesses must keep up with the latest digital marketing trends so that they don’t fall behind the competition. Digital marketing just doesn’t stay still. It’s always evolving to keep up with technological innovations and changes in consumer behaviour. This naturally means that your digital marketing strategy needs to evolve with it.

Read more
How Can I Tell If My Blogger Is Any Good Title Graphic
How Can I Tell If My Blogger Is Any Good?

So you’ve employed an SEO Copywriter to start producing blogs for your website in order to boost your website’s traffic, and thus get you more new customers.

Good move; you’re already on the right step to grabbing those top rankings for your keywords on Google!

But how can you tell if the blogger you’ve employed to write your blogs is any good? Well, luckily for you, there are a couple of key benchmarks that will help you tell whether your SEO Copywriter is da bomb, such as whether or not your blogs are uploaded on time, whether the spelling, grammar and punctuation is correct, and whether your copywriter is writing about the type of subjects that will interest your audience.

Read more
The Top Ten SEO KPIs To Monitor Infographic Title Graphic
The Top Ten SEO KPIs To Monitor (Infographic)

Here at GrowTraffic, we like to position ourselves as the antidote to SEO companies.

We do say that slightly tongue in cheek – we’re not that big headed really – and it’s not that we think we’re a million times better than any other SEO agencies out there (although, we do think we’re a little bit better than a lot of SEO companies out there! Just a little bit.).

No, one of the main reasons we say that we’re different is because of the fact that we give our clients measurable KPIs, so they can assess what we’re doing and how well we’re doing it.

But if you’re trying to do SEO by yourself, or if you’re working with an agency that hasn’t told you what you’re supposed to be watching out for, how do you know which metrics to keep an eye on? Well luckily for you, GT have come up with our handy little infographic on The Top 10 SEO KPIs to Monitor (below), so you can see at a glance what you’re supposed to be checking, why you need to check it, and where.  Read more

Connecting with your customers via SEO
How Do I Connect With My Customers Using SEO?

If you are a small business owner working all the hours you can to grow your company, or you are an entrepreneur with some great ideas but no route to market, starting out can be a really tough time.

You have this superb product or service that you know everybody will love, you have an all singing and dancing website that you are truly proud of, you have invested heavily in to your ideas, but you just can’t quite put your finger on why you are not yet reaping the rewards for all your hard work.

It’s demoralising, demotivating and down right frustrating.

This is where you need some magic dust sprinkling to kick start your dreams and ambitions, that one lucky break as they say, could turn your dream in to a reality, your small business in to a FTSE 100, and you in to the next Richard Branson flying your own jet.

Well although SEO isn’t magic dust, it can certainly help to open up your business or your ideas to a global audience, giving you the leg up you were hoping for.

Want to know more about SEO can help your brand? Read on…  Read more

Content Marketing, Content, Marketing, SEO, SEO Content Marketing, Search Engine Optimisation, SEO Marketing, Online Marketing, Digital Marketing, Website Marketing, Website Traffic, GrowTraffic, Blogging, Guest Blogging, Guest Blog Post
How Is Content Marketing Changing in 2018?

More and more, traditional marketing strategies are either going out the window or being saved for the big boys.

Since the big boys obviously don’t need little old me writing their marketing strategy, I’m going to talk to the rest of you, rest of us anyway. How do you compete?

Content marketing has changed the game.  Stop swimming and die, or in this case, stop evolving, stop adapting, stop giving great answers, and die.  Read more

Content Marketing, Marketing, SEO Marketing, SEO, Blog Writing, Online Marketing, SEO Copywriting, SEO Copywriter, Digital Marketing, Digital Marketer, Online Marketer, SEO Marketer
How To Get Out Of A Marketing Rut

We all get stuck in a marketing rut at work from time to time. When you’re a marketer you’ll realise that you’re doing the same things over and over again in slightly different ways and hoping to get different results. As the old saying goes “if you always do the same things, you’ll always get the same results,” and whilst this is true, sometimes it’s hard to think of what to do next and what to do differently.  Read more

SEO, SEO Checklist, Search Engine Optimisation, SEO Consultant, Website SEO, SEO Marketing, SEO Infographic, Online Marketing, SEO Online Marketing
What Are The Basics of SEO?

How to maximise your SEO

Okay hands up, who knew the world of SEO, (Search Engine Optimisation), was so interesting, informative and on a serious note, imperative to the successful marketing of your business?

That’s right, by maximising your SEO for your company website mean yours is the first website potential customers will come across in a search engine such as www.google.co.ukRead more

//www.growtraffic.co.uk/wp-content/uploads/2018/09/Icon-Logo-07-e1557240398971.png

est. 2009