The eagle-eyed amongst you may have noticed a change to how Google displays both paid and organic search results on desktop. Just this week, Google has started to roll out a new look which brings desktop search results inline with mobile search results.
What is SEO?
SEO stands for Search Engine Optimisation. It is the practice of making your website search engine and user-friendly so that it is listed high up in a search engine when a person searches for something.
Why is Google removing the sidebar ads?
This week has seen a really interesting change in the way Google’s SERPs are being laid out, seeing Google remove the PPC ads from the right hand sidebar with immediate effect. Read more
Google SERP Heat Map Demonstrates The Importance of Adwords for Marketers
Most business people will understand the difference between paid for listings and organic listings on Google and most of them will be determined to appear highly in the organic listings as they generally percieve this (often erroneously) to be the cheapest way to get online traffic. Read more
How to set a PPC Budget
When I first meet with a client to discuss Pay Per Click, after all the excitement is over I have to have the conversation of how much, it generally goes like this:
Me: What kind of budget do you have?
Clients: Well how much do you think we should spend?
Me: You can spend as much or as little as you want, how much does your average sale cost you at the moment?