I seem to have spent years in agencies, inhouse roles and as a freelance seo consultant saying “when thinking about Google you need to think about the money” and now that line of thought has to be even more pertinent. Read more
Whenever I explain to people what I do and my methodology, one of the things I’m at pains to say is that I’m a marketer that focuses on return on investment.
All my career we’ve been talking about tracing how conversions are attained and working out cost per conversions. It’s a standard format however recently I’ve been starting to think about the point of marketing and how it works to change the way the marketed to interact and engage with the brand and how difficult that is in reality to quantify. Read more
It’s probably fair to say that it’s only people like me that remember Google’s announcement in a blog in December 2009 that had the title: Personalised Search For Everyone”. I knew it was coming and I remember thinking this is going to change everything.